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Alcoholic Drinks in Indonesia

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 75 Pages Euromonitor International June, 2023 EP18046788
Best Price Guarantee
Price from $2,100
Length 75 Pages
Publisher Euromonitor International
Published Date June, 2023
SKU EP18046788

Alcoholic Drinks in Indonesia


In 2022, the alcoholic drinks market in Indonesia experienced significant recovery on the back of the easing of the restrictions that were imposed to limit the spread of COVID-19 and consumers becoming more confident about dining out. The revival of inbound tourism has also supported the market’s performance since the reopening of the country’s international borders. Almost all alcoholic drinks categories experienced positive growth, and many returned to pre-pandemic levels. While there had been...

Euromonitor International's Alcoholic Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Indonesia
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN INDONESIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multi Bintang Indonesia PT Tbk continues to lead the market
In-home consumption boosts sales through the off-trade channel
Increase in popularity amongst younger consumers of legal drinking age and female consumers supports the performance of low alcohol beer and flavoured lager
PROSPECTS AND OPPORTUNITIES
Online sales expected to gain more popularity amongst Indonesian consumers
Expect locally produced products to enter the market
Economic uncertainty may impede the development of the beer market
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Number of Breweries 2017-2022
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2017-2022
Table 20 Sales of Beer by Category: Total Value 2017-2022
Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 27 Sales of Beer by Craft vs Standard 2017-2022
Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New World wines gain in popularity thanks to their affordable pricing
Orang Tua Group grows strongly with new marketing strategy
Local wine gains in popularity for both domestic and international consumers with more brand education
PROSPECTS AND OPPORTUNITIES
Online sales support the growth of wine in Indonesia
In-home consumption is likely to drive sales of wine, while on-trade set to see increased availability
Fruit and herbal wine to remain dominant
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2017-2022
Table 36 Sales of Wine by Category: Total Value 2017-2022
Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
More product variation supports the growth of shochu/soju in Indonesia
On-trade performance recovery boosted by easing of pandemic restrictions, while online sales and social media content support off-trade performance
Gordon’s continues to grow strongly
PROSPECTS AND OPPORTUNITIES
Increased promotion to attract more consumers
Shochu/soju is expected to continue its excellent performance
Local products gaining in popularity
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
CATEGORY DATA
Table 66 Sales of Spirits by Category: Total Volume 2017-2022
Table 67 Sales of Spirits by Category: Total Value 2017-2022
Table 68 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 69 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 75 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 77 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 78 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 80 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 81 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 82 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 83 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 84 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-trade cider sales see some recovery despite facing strong competition
Availability online and revival of international tourism support the category’s performance
Albens extends lead as it recovers from impact of COVID-19 crisis
PROSPECTS AND OPPORTUNITIES
Competing in the flavoured alcoholic drinks segment
Expansion of e-commerce has potential to support category development
Female consumers may be the biggest target for cider players in the future
CATEGORY DATA
Table 87 Sales of Cider/Perry: Total Volume 2017-2022
Table 88 Sales of Cider/Perry: Total Value 2017-2022
Table 89 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 90 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 98 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 99 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Orang Tua Group employs new strategies to support its RTDs performance
Failure to recover from the convenience store ban as category faces increasing competition
Online sales support RTDs’ performance
PROSPECTS AND OPPORTUNITIES
More competition from other categories
Lack of new product innovation could hinder category growth
Consumers are price sensitive and more promotion is expected in the forecast period
CATEGORY DATA
Table 102 Sales of RTDs by Category: Total Volume 2017-2022
Table 103 Sales of RTDs by Category: Total Value 2017-2022
Table 104 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 105 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 110 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 111 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 112 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 113 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 114 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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