Alcoholic Drinks in India

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	61 Pages	Euromonitor International	October, 2024	EP19226828

Best Price Guarantee
Price	from $2,275
Length	61 Pages
Publisher	Euromonitor International
Published Date	October, 2024
SKU	EP19226828

Alcoholic Drinks in India

In 2023, the alcoholic drinks industry in India maintained dynamic total volume growth, although the rate of increase slowed compared with 2021 and 2022, as sales had already exceeded the pre-pandemic level the previous year. In addition, a greater number of consumers turned to on-trade consumption in 2023. When consumers drink outside the home, they typically reduce their overall consumption volume, due to higher on-trade prices compared with off-trade prices. Furthermore, the cost-of-living cr...

Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in India
Euromonitor International
October 2024
List Of Contents And Tables
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments: Table 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES: Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS: Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA: Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023; Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023; Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023; Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023; Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023; Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023; Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023; Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023; Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023; Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023; Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023; Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028; Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028; Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028; Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 2 Research Sources
BEER IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beer witnesses a slowdown, following two years of exceptional growth
Heineken leads the oligopoly in beer in India
A challenging macroeconomic environment and the associated rising cost of living hinder the growth of smaller players in craft beer
PROSPECTS AND OPPORTUNITIES
Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts the growth of beer
Premiumisation will remain a strategic priority for companies throughout the forecast period
Retail e-commerce remains underdeveloped and has scope for expansion
CATEGORY BACKGROUND
Lager price band methodology: Summary 3 Lager by Price Band 2023; Table 18 Number of Breweries 2019-2023
CATEGORY DATA: Table 19 Sales of Beer by Category: Total Volume 2018-2023; Table 20 Sales of Beer by Category: Total Value 2018-2023; Table 21 Sales of Beer by Category: % Total Volume Growth 2018-2023; Table 22 Sales of Beer by Category: % Total Value Growth 2018-2023; Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023; Table 24 Sales of Beer by Off-trade vs On-trade: Value 2018-2023; Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023; Table 27 Sales of Beer by Craft vs Standard 2018-2023; Table 28 GBO Company Shares of Beer: % Total Volume 2019-2023; Table 29 NBO Company Shares of Beer: % Total Volume 2019-2023; Table 30 LBN Brand Shares of Beer: % Total Volume 2020-2023; Table 31 Forecast Sales of Beer by Category: Total Volume 2023-2028; Table 32 Forecast Sales of Beer by Category: Total Value 2023-2028; Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028; Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wine consumption in India is being driven by Millennials, and growing demand for premium products
Samant Soma Wines leads wine due to its extensive product range and strong focus on wine tourism
India is witnessing demand for imported wines from various countries
PROSPECTS AND OPPORTUNITIES
A low base and more women entering the workforce expected to drive growth, but inflation remains a significant obstacle
India likely to continue to see a rise in experiential stores during the forecast period
CATEGORY DATA: Table 35 Sales of Wine by Category: Total Volume 2018-2023; Table 36 Sales of Wine by Category: Total Value 2018-2023; Table 37 Sales of Wine by Category: % Total Volume Growth 2018-2023; Table 38 Sales of Wine by Category: % Total Value Growth 2018-2023; Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023; Table 40 Sales of Wine by Off-trade vs On-trade: Value 2018-2023; Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023; Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023; Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023; Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023; Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023; Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023; Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023; Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023; Table 50 GBO Company Shares of Champagne: % Total Volume 2019-2023; Table 51 NBO Company Shares of Champagne: % Total Volume 2019-2023; Table 52 LBN Brand Shares of Champagne: % Total Volume 2020-2023; Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023; Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023; Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023; Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023; Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023; Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023; Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023; Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023; Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023; Table 62 Forecast Sales of Wine by Category: Total Volume 2023-2028; Table 63 Forecast Sales of Wine by Category: Total Value 2023-2028; Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028; Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spirits loses some of its growth momentum in 2023
Diageo and Pernod Ricard lead spirits, followed by a host of Indian companies
Foreign manufacturers adopt a more local approach to combat the success of Indian single malt whisky manufacturers
PROSPECTS AND OPPORTUNITIES
Companies will continue to struggle with their bottom line amidst inflationary pressures and their inability to set prices
Millennials will continue to drive sales of imported whiskies
India expected to lead the shift of whisky consumption to developing markets
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology: Summary 4 Benchmark Brands 2023
CATEGORY DATA: Table 66 Sales of Spirits by Category: Total Volume 2018-2023; Table 67 Sales of Spirits by Category: Total Value 2018-2023; Table 68 Sales of Spirits by Category: % Total Volume Growth 2018-2023; Table 69 Sales of Spirits by Category: % Total Value Growth 2018-2023; Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023; Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023; Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023; Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023; Table 75 Sales of White Rum by Price Platform: % Total Volume 2018-2023; Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023; Table 77 Sales of English Gin by Price Platform: % Total Volume 2018-2023; Table 78 Sales of Vodka by Price Platform: % Total Volume 2018-2023; Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023; Table 80 GBO Company Shares of Spirits: % Total Volume 2019-2023; Table 81 NBO Company Shares of Spirits: % Total Volume 2019-2023; Table 82 LBN Brand Shares of Spirits: % Total Volume 2020-2023; Table 83 Forecast Sales of Spirits by Category: Total Volume 2023-2028; Table 84 Forecast Sales of Spirits by Category: Total Value 2023-2028; Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028; Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
RTDS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Young demographic and convenience drive sales of RTDs in India
Bacardi-Martini retains its dominance, assisted by launch of new options
PROSPECTS AND OPPORTUNITIES
Inflation and taxation remain the biggest challenges for RTDs
Spirit-based RTDs likely to grow, but will witness increased competition from other types of RTDs
CATEGORY DATA: Table 87 Sales of RTDs by Category: Total Volume 2018-2023; Table 88 Sales of RTDs by Category: Total Value 2018-2023; Table 89 Sales of RTDs by Category: % Total Volume Growth 2018-2023; Table 90 Sales of RTDs by Category: % Total Value Growth 2018-2023; Table 91 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023; Table 92 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023; Table 93 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023; Table 94 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023; Table 95 GBO Company Shares of RTDs: % Total Volume 2019-2023; Table 96 NBO Company Shares of RTDs: % Total Volume 2019-2023; Table 97 LBN Brand Shares of RTDs: % Total Volume 2020-2023; Table 98 Forecast Sales of RTDs by Category: Total Volume 2023-2028; Table 99 Forecast Sales of RTDs by Category: Total Value 2023-2028; Table 100 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028; Table 101 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028