Alcoholic Drinks in Guatemala

Alcoholic Drinks in Guatemala


Alcoholic drinks witnessed strong growth in total volume terms in 2022 despite the economic difficulties facing many consumers in Guatemala, some of whom rely on economic support from family living in the US. Sales of alcoholic drinks in Guatemala benefited from the continued recovery of the on-trade channel as COVID-19 fears subsided and restrictions were lifted in 2022. The strong desire to socialise after the pandemic created a boom in visits to restaurants and bars, with this in turn fuellin...

Euromonitor International's Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Guatemala
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Guatemalans increase their beer consumption
Local consumers consider trading up to higher quality beer
Beer benefits from further investment in new product development in 2022
PROSPECTS AND OPPORTUNITIES
Craft beer showing strong potential
Strong potential remains for beer in Guatemala but economic pressures likely to influence demand
Small local grocers will remain a priority for beer players
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine players focused on expanding the wine market
Promotions spike during certain seasons as wine appreciation grows
Polarisation seen in wine
PROSPECTS AND OPPORTUNITIES
Wine expected to continue expanding
Still red wine will continue as the preferred choice
Distribution expected to expand as interest in wine grows
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Industrias Licoreras de Guatemala SA the big winner in spirits
Whiskies attracting more players as market interest grows
Tequila benefiting from a trendy image and more consumption occasions
PROSPECTS AND OPPORTUNITIES
Aguardiente/aguardiente likely to retain mass appeal
Premiumisation of spirits set to continue
Alcoholic drinks specialist retailers driving growth of imported spirits
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Sales of Spirits by Category: Total Value 2017-2022
Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fun Wine a “better for you” regular cider/perry brand launches in 2022
Cider/perry retains a negligible presence in Guatemala
The Christmas period presents a real opportunity for cider/perry sales
PROSPECTS AND OPPORTUNITIES
Slow development projected for cider/perry
Cider/perry faces serious competition from RTDs
Fun Wine could make cider/perry more attractive
RTDS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cervecería Centroamericana provides a boost to sales of RTDs with new Karma brand
Hard seltzers looking to appeal to consumers of RTDs with a “better for you” positioning
Spirit-based RTDs dominating sales
PROSPECTS AND OPPORTUNITIES
RTDs becoming trendy with growth set to be backed by new product development
Democratisation of spirit-based RTDs expected to support strong growth
Young adults key to the growth of RTDs
CATEGORY DATA
Table 60 Sales of RTDs by Category: Total Volume 2017-2022
Table 61 Sales of RTDs by Category: Total Value 2017-2022
Table 62 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 63 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 64 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 69 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 70 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 71 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 72 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 73 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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