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Alcoholic Drinks in Greece

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 76 Pages Euromonitor International June, 2023 EP18046775
Best Price Guarantee
Price from $2,100
Length 76 Pages
Publisher Euromonitor International
Published Date June, 2023
SKU EP18046775

Alcoholic Drinks in Greece


The reopening of the market and increase in tourism had a strong impact on alcoholic drinks’ performance in 2022. While total volume sales of alcoholic drinks did not return to the 2019 pre-pandemic level. Despite the fast growth in on-trade consumption, this tended to cannibalise retail volume sales. However, there were divergences according to category. For example, lager total volume sales remained below the 2019 level, but low/non alcohol beer exceeded 2019 total volume sales. Similarly, spi...

Euromonitor International's Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Greece
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN GREECE
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total volume sales nearly recover to 2019 level
Channel shift and price hikes inform decline in off-trade volume sales
Weather favours recovery
PROSPECTS AND OPPORTUNITIES
Economic pressures to hinder consumption in the short term
Craft beers and local brands to outperform imported rivals
Anheuser-Busch InBev changes distribution partner in Greece
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Number of Breweries 2017-2022
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2017-2022
Table 20 Sales of Beer by Category: Total Value 2017-2022
Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 27 Sales of Beer by Craft vs Standard 2017-2022
Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening of society and rebound in tourism drive on-trade recovery
Shift to foodservice leads to losses for the off-trade channel
Strong on-trade brands perform best in growth terms
PROSPECTS AND OPPORTUNITIES
Inflationary pressure on prices set to take its toll on consumption
Economic pressures in European markets to hinder wine sales in Greece and exports
Still rosé wine and “other” sparkling to gain traction in the forecast period
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2017-2022
Table 36 Sales of Wine by Category: Total Value 2017-2022
Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 59 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 60 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
“Back to party” trend sees on-trade volume sales return to the pre-pandemic level
Tourism flows accelerate recovery
Off-trade volume sales drop as consumers prefer to drink spirits away from home
PROSPECTS AND OPPORTUNITIES
Consumption to decline in the short term in a tough economic climate
Non alcoholic spirits still far from being mainstream
Trends favourable to “lighter” drinks and premium spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2017-2022
Table 64 Sales of Spirits by Category: Total Value 2017-2022
Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider almost recovers to the 2019 pre-pandemic total volume sales level
The recovery of tourism informs brand performances
Olympic Brewery gains total volume share in 2022
PROSPECTS AND OPPORTUNITIES
Volume sales growth is set to be affected as tourism flows slow
Milokleftis is well placed to make share gains
The weather remains a key variable
CATEGORY DATA
Table 84 Sales of Cider/Perry: Total Volume 2017-2022
Table 85 Sales of Cider/Perry: Total Value 2017-2022
Table 86 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 87 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 95 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 96 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Key new launch helps wine-based RTDs to post dynamic total volume growth in 2022
Spirit-based RTDs continue to attract investment
Off-trade penetration grows with new launches
PROSPECTS AND OPPORTUNITIES
The economic situation is set to dampen the short-term performance
Slowdown in tourist numbers and cautious spending to hit demand in the on-trade channel
Growing product variety increases resilience of RTDs in the off-trade channel
CATEGORY DATA
Table 99 Sales of RTDs by Category: Total Volume 2017-2022
Table 100 Sales of RTDs by Category: Total Value 2017-2022
Table 101 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 102 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 107 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 108 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 109 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 110 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 111 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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