Ecuador’s widespread vaccination campaign helped Ecuador to start 2022 with the effects of the pandemic greatly reduced. There were still outbreaks in the first quarter due to the omicron variant, which led to mild restrictions during this period. However, these outbreaks were quite brief, and the rest of the year passed without much disruption. Consumers were able to resume their social lives and with this, alcoholic drinks sales continued to recover.
Euromonitor International's Alcoholic Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in Ecuador
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sporting events boost beer sales in 2022
Cervecería Nacional dominates amid growing competition from Heineken Ecuador
Imported economy lager is dominated by major retailers
PROSPECTS AND OPPORTUNITIES
Non-alcoholic beer expected to gain the forecast period
E-commerce is key to improving sales
Craft beer looking to expand their market share
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Polarisation occurs in response to higher inflation
Direct imports from retailers change the game in wine industry
White wine loses relevance against other varieties
PROSPECTS AND OPPORTUNITIES
Vermouth looks to expand as consumers look for new flavours and consumption occasions
Growth to slow down after the boom in recent years
Single serve presentations will bring more consumption occasions
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
External factors drive up price of spirits
Aguardiente from Colombia is a strong performer
Whiskies are direct competitors to rum
PROSPECTS AND OPPORTUNITIES
Informally produced alcoholic drinks will attract budget conscious consumers
Rum’s image will be refreshed as aspirational brands gain retail share
Recovery from pandemic still in play at start of forecast period
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Sales of Spirits by Category: Total Value 2017-2022
Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN ECUADOR
2022 DEVELOPMENTS
RTDS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Azende Corp Cía leads RTDs with innovative Switch brand
Wine-based RTDs gain shelf space as a means to gain retail volume share
RTDs are affordable options in economic climate
PROSPECTS AND OPPORTUNITIES
Constant innovation will drive growth of RTDs
Traditional channel faces logistical challenges
Younger generations will be key to boosting sales
CATEGORY DATA
Table 60 Sales of RTDs by Category: Total Volume 2017-2022
Table 61 Sales of RTDs by Category: Total Value 2017-2022
Table 62 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 63 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 64 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 69 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 70 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 71 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 72 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 73 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027