Alcoholic Drinks in Colombia

Alcoholic Drinks in Colombia


Volume sales of alcoholic drinks continued to exhibit robust growth in 2022, with the fastest pace observed in the on-trade channel, as the strong desire to socialize gathered momentum. After suffering some supply issues in the previous year, beer was able to meet consumer demand in 2022 creating a positive impact on retail sales. Although high inflation rates were a key factor throughout the year pushing up the cost of living, Colombians continued to increase their consumption of alcoholic drin...

Euromonitor International's Alcoholic Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Colombia
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN COLOMBIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2018-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
WINE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine sales recover in 2022
Sherry and white/sparkling wine gain popularity
Low and high-price tiers see dynamic growth
PROSPECTS AND OPPORTUNITIES
Challenging outlook: high Inflation, rising costs and reduced on-trade sales
Distribution of wine in retail channels: continuing trends and future growth in e-commerce
Colombia unlikely to see launch of non-alcoholic wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 61 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 62 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth in spirits despite inflationary pressures
Local spirits aguardiente and rum thrive in 2022
Shifts in consumer preferences drive growth in Tequila and Bourbon while whisky faces challenges
PROSPECTS AND OPPORTUNITIES
Positive growth expected for spirits amid economic challenges and shifts in consumer behaviour
Local companies will continue diversifying to reach younger audiences
Non-alcoholic spirits face low appeal
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022
CATEGORY DATA
Table 65 Sales of Spirits by Category: Total Volume 2017-2022
Table 66 Sales of Spirits by Category: Total Value 2017-2022
Table 67 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 68 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 76 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 79 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 81 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 82 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 83 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider/perry shrinks due to lack of promotion and availability
Modern channel remains key retail channel for cider/perry
Imported Sidra El Gaitero dominates category as local production remains limited
PROSPECTS AND OPPORTUNITIES
Cider/perry will continue to be threatened by other alcoholic beverages
Growing preferences for low-alcohol products could create opportunities
On-trade consumption expected to see limited growth
CATEGORY DATA
Table 86 Sales of Cider/Perry: Total Volume 2017-2022
Table 87 Sales of Cider/Perry: Total Value 2017-2022
Table 88 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 89 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 97 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 98 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs in Colombia experience dynamic growth
Hard seltzers create new consumption occasions
Off-trade is the most important channel for RTDs
PROSPECTS AND OPPORTUNITIES
RTDs face strong growth period
Hard seltzers will continue to make dynamic progress
Growing appeal of RTDs among younger consumers
CATEGORY DATA
Table 101 Sales of RTDs by Category: Total Volume 2017-2022
Table 102 Sales of RTDs by Category: Total Value 2017-2022
Table 103 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 104 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 109 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 110 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 111 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 112 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 113 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
BEER IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Beer benefits from rising per capita consumption
Costeña Bacana successfully enters into value segment
Bavaria SA promotes growth of craft beer culture through collaborative initiative
PROSPECTS AND OPPORTUNITIES
Beer industry faces headwinds as inflation and economic uncertainty take its toll on consumer confidence
Slowdown expected for on-trade channel
Affordability will be crucial during the forecast period
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

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