Alcoholic Drinks in Cameroon

Alcoholic Drinks in Cameroon


Beer and lager are popular alcoholic beverages in Cameroon. Since the early 2000s, the prices of beer in the country have been on a steady increase, yet the consumption rate has never taken a notable downturn. If anything, it is the production capacity of the brewers which has failed to meet demand. Indeed, it is very common to hear the words “out of stock” from retailers.

Euromonitor International's Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Cameroon
Euromonitor International
July 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN CAMEROON
EXECUTIVE SUMMARY
Alcoholic drinks: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prices uncertain as brewers fail to reach consensus with the Minister of Trade on price increases
Perceived additional benefits drives demand of Guinness stout
Production volume of beer still below 2019 levels as production costs continue to rise, but new launches appear
PROSPECTS AND OPPORTUNITIES
Multiple investments planned by leading player SABC expected to boost production volume in beer
Price of beer in Cameroon expected to increase over the forecast period
Demand for non-alcoholic beer set to be boosted by rising health awareness, albeit growing from a low base
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Imported brands continue to lead wine in Cameroon
Cameroon is a country of emerging wine lovers, with a strong preference for French wines
Return to social events post-pandemic helps to boost popularity of wine
PROSPECTS AND OPPORTUNITIES
Ongoing price-sensitivity will create a barrier to the wider purchase of expensive wine, while supermarkets look set to benefit
Demand for champagne set to grow, due to the status symbol it represents
Wine becomes an alternative to beer – especially amongst affluent customers
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2017-2022
Table 33 Sales of Wine by Category: Total Value 2017-2022
Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong demand for premium and prestige brands of spirits through clubs and lounges
Sachet whiskey is a dying phenomenon in Cameroon, despite government extending ban period to 2026
Diageo Plc maintains its lead in spirits thanks to its strong portfolio
PROSPECTS AND OPPORTUNITIES
Rising demand for high-end spirits, with Millennials leading the charge
Blended Scotch whisky set to remain popular
The void created by decline of sachet whiskey presents an opportunity to introduce an alternative
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2017-2022
Table 45 Sales of Spirits by Category: Total Value 2017-2022
Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN CAMEROON
2022 DEVELOPMENTS
Insignificant presence of cider/perry in Cameroon
RTDS IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTDs remains a consolidated category with few new developments
Will Orijin become a stronger contender to challenge Booster?
Domestic players could launch their own RTDs
PROSPECTS AND OPPORTUNITIES
Opportunities remain to introduce a disruptor brand in a category with potential
Cameroonians’ growing love for cocktails could provide an opportunity to introduce RTD cocktails
Rising consumer awareness needed to spur growth
CATEGORY DATA
Table 59 Sales of RTDs by Category: Total Volume 2017-2022
Table 60 Sales of RTDs by Category: Total Value 2017-2022
Table 61 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 62 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 67 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 68 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 69 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 70 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 71 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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