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Alcoholic Drinks in the US

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 82 Pages Euromonitor International June, 2023 EP18023537
Best Price Guarantee
Price from $2,100
Length 82 Pages
Publisher Euromonitor International
Published Date June, 2023
SKU EP18023537

Alcoholic Drinks in the US


While the shifting public perception and policy guidance of COVID-19 from pandemic to endemic would, under isolated circumstances, stabilise channel shifts and drive the recovery of on-trade consumption, the confounding factors of inflation and price-over-volume strategies kept the alcoholic drinks industry volatile in 2022. Unit price growth for every alcoholic drinks category outpaced inflation, in all cases posting double-digit increases. However, this ultimately did not deter consumers from...

Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in the US
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN THE US
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sustained growth for non alcoholic beer
Slow recovery of on-trade sales and the shift to spirits
Craft beer buyers shift from flagship brands to new product developments
PROSPECTS AND OPPORTUNITIES
Low alcohol new product developments will supplement growth in non alcoholic beer
Imported lagers, both true and on-shored legacy brands, will see volume and SKU growth
Share of mid-priced lager set to continue to slip
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Number of Breweries 2017-2022
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2017-2022
Table 20 Sales of Beer by Category: Total Value 2017-2022
Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 27 Sales of Beer by Craft vs Standard 2017-2022
Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in wine grinds to a halt
Shifts in wine, with divestments, and the entry of investment funds
Wellness trends impact consumption
PROSPECTS AND OPPORTUNITIES
Inflation and consumer psychology
Financial uncertainty for wine producers
Impact of climate change on wine
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2017-2022
Table 36 Sales of Wine by Category: Total Value 2017-2022
Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Spirits picks up momentum despite economic grey clouds in the horizon
Tequila leads the way, with whiskies and cognac also performing well
Consumers and producers continue to navigate tough market conditions
PROSPECTS AND OPPORTUNITIES
The tequila revolution continues, but weaknesses are starting to appear
Whiskies is rapidly closing the gap with vodka in total volume terms
Non alcoholic spirits remains small, but is gaining a foothold
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
CATEGORY DATA
Table 66 Sales of Spirits by Category: Total Volume 2017-2022
Table 67 Sales of Spirits by Category: Total Value 2017-2022
Table 68 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 69 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 75 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 77 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 78 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 80 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 81 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 82 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 83 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 84 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider returns to its local roots
Novelty in new product development engages new consumers
High ABV cider gains ground
PROSPECTS AND OPPORTUNITIES
Climate crisis will shape future offerings
Non alcoholic cider products and positioning will mature
Regulation likely to hinder new product development
CATEGORY DATA
Table 87 Sales of Cider/Perry: Total Volume 2017-2022
Table 88 Sales of Cider/Perry: Total Value 2017-2022
Table 89 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 90 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 98 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 99 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
After exceptional growth, hard seltzers turns to decline
Price rises for RTDs affect consumer behaviour
The rise of spirit-based RTDs
PROSPECTS AND OPPORTUNITIES
Post-pandemic innovations in flavours and formats
Increasing maturity for RTDs
Legislation, consumers, and the future of RTDs
CATEGORY DATA
Table 102 Sales of RTDs by Category: Total Volume 2017-2022
Table 103 Sales of RTDs by Category: Total Value 2017-2022
Table 104 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 105 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 110 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 111 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 112 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 113 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 114 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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