Category: Alcoholic Beverages
Alcoholic Beverages market research reports by Euromonitor International
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Spirits in South Korea
Spirits in South Korea Soju, which accounts for the largest total volume share of spirits in South Korea, experienced a weak performance over the review period with stagnant demand in 2022. In addition to a sober curious culture, local consumers have shifted to categories perceived as more exotic an ... Read More
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Cider/Perry in the US
Cider/Perry in the US While total volume sales of cider/perry returned to decline in 2022, after limited post-pandemic recovery in 2021, regional craft brands continued to ride the “support local” wave in consumer preference. With many national brands shifting their efforts away from cider to focus ... Read More
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Alcoholic Drinks in Italy
Alcoholic Drinks in Italy Sales of alcoholic drinks plummeted through the on-trade in 2020 following the outbreak of COVID-19. However, after further disruption in the early part of the year, the reopening of foodservice outlets at the end of April set the path to an extremely positive performance f ... Read More
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Alcoholic Drinks in Vietnam
Alcoholic Drinks in Vietnam In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown measures, due to COVID-19. ... Read More
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Spirits in the US
Spirits in the US 2020 was an exceptional year for spirits overall, as the surge in off-trade volume sales for at-home consumption outweighed the losses in the on-trade channel. Defying many expectations, 2022 remained a year of growth for the category in total volume terms, even as the effects of t ... Read More
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Cider/Perry in the United Arab Emirates
Cider/Perry in the United Arab Emirates As cider is historically an alternative to beer in the United Arab Emirates, the FIFA World Cup held in Qatar boosted demand for this alcoholic drink in addition to beer sales in late 2022, despite inflation hitting the local market. Since Budweiser was an off ... Read More
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Cider/Perry in Thailand
Cider/Perry in Thailand The cider/perry market has benefited significantly from the removal of restrictions imposed to limit the spread of COVID-19. This is due to the fact that cider/perry is most popular through foodservice channels, as well as amongst health conscious consumers to whom these prod ... Read More
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Cider/Perry in Indonesia
Cider/Perry in Indonesia Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of alcohol content to cider ... Read More
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Spirits in Italy
Spirits in Italy Spirits was the category to suffer the most from Italy’s COVID-19 related restrictions. Indeed, unlike wine and beer, a significant share of on-trade sales of spirits traditionally concern non-dining establishments such as nightclubs. These establishments continued to face restricti ... Read More
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Spirits in Mexico
Spirits in Mexico In 2022, US demand for tequila (and mezcal) continued its dynamic growth. At the same time, agave prices observed significant increases, driven by this demand, but also by inflationary pressures. This resulted in significant price increases for tequila in Mexico, and the further pr ... Read More
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Alcoholic Drinks in Saudi Arabia
Alcoholic Drinks in Saudi Arabia With alcoholic drinks prohibited under Islamic law, on- and off-trade sales in Saudi Arabian remained dependent on non alcoholic beer at the end of the review period. While off-trade sales of non alcoholic beer started to rebound in 2021 and 2022, the economic fallou ... Read More
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Alcoholic Drinks in the United Arab Emirates
Alcoholic Drinks in the United Arab Emirates Alcoholic drinks in the United Arab Emirates continued to demonstrate healthy growth in 2022 following a notable rebound the previous year. The United Arab Emirates is known for well-established luxury lifestyles enjoyed by much of the population, includi ... Read More
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Cider/Perry in Vietnam
Cider/Perry in Vietnam Cider/perry remained a relatively niche product in terms of volume sales in 2022, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a significant factor preventing stronger consu ... Read More
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Cider/Perry in Chile
Cider/Perry in Chile A young category in Chilean alcoholic drinks, cider was historically dominated by many small, craft brands, most of which were located in the south of the country where a cider culture and apple production prevailed. However, the fast growth and premium positioning of this categ ... Read More
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Alcoholic Drinks in Indonesia
Alcoholic Drinks in Indonesia In 2022, the alcoholic drinks market in Indonesia experienced significant recovery on the back of the easing of the restrictions that were imposed to limit the spread of COVID-19 and consumers becoming more confident about dining out. The revival of inbound tourism has ... Read More
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Alcoholic Drinks in Thailand
Alcoholic Drinks in Thailand The total consumption of alcoholic drinks in Thailand has started recovering from the impact of the COVID-19 crisis through all channels, especially in foodservice. The Thai Government has now ended the restrictions that it imposed to limit the spread of the SARS-CoV-2 v ... Read More
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Cider/Perry in Italy
Cider/Perry in Italy Demand for cider/perry continued to grow in 2022, both in the on-trade and off-trade. This was due to several factors. Firstly, the relatively low penetration of these products, especially in modern grocery retailing, presents wide margins for growth. Secondly, innovation and pr ... Read More
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Cider/Perry in Mexico
Cider/Perry in Mexico Over the review period, cider lost share to still light grape wine and sparkling wine, which are perceived as trendier and more sophisticated options. However, although this trend is still being observed in the category, budget limitations and overall cautious spending resultin ... Read More
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Cider/Perry in Spain
Cider/Perry in Spain The total volume increase in cider/perry in 2022 was driven by significant growth in the on-trade. Since cider is so strongly linked to social occasions, the lifting of the COVID-19 restrictions in early 2022, the reopening of on-trade establishments, and the possibility for con ... Read More
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Cider/Perry in the United Arab Emirates
Cider/Perry in the United Arab Emirates As cider is historically an alternative to beer in the United Arab Emirates, the FIFA World Cup held in Qatar boosted demand for this alcoholic drink in addition to beer sales in late 2022, despite inflation hitting the local market. Since Budweiser was an off ... Read More
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Alcoholic Drinks in Algeria
Alcoholic Drinks in Algeria The alcoholic drinks market in Algeria is still relatively underdeveloped, with significantly larger volumes being generated by more traditional categories such as lager, still red wine, whiskies or vodka. The religious environment in what is a Muslim country and long-sta ... Read More
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Alcoholic Drinks in Japan
Alcoholic Drinks in Japan In 2022, alcoholic drinks finally saw a rebound from the prolonged negative impact of COVID-19 in total volume terms. While 2022 continued to be a year under the impact of COVID-19, it was also a year in which significant steps were taken to ease infection control measures. ... Read More
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Alcoholic Drinks in the US
Alcoholic Drinks in the US While the shifting public perception and policy guidance of COVID-19 from pandemic to endemic would, under isolated circumstances, stabilise channel shifts and drive the recovery of on-trade consumption, the confounding factors of inflation and price-over-volume strategies ... Read More
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The Advance of Sustainability in Alcoholic Drinks
The Advance of Sustainability in Alcoholic Drinks Environmental concerns are gaining significance in alcoholic drinks, as a result of reputational, legal and practical considerations. Much of the industry is exposed to the impact of climate change on agricultural production, accentuating the need fo ... Read More
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From Shots to Sips: Understanding Tequila
From Shots to Sips: Understanding Tequila Tequila is one of the fastest growing spirits categories worldwide, and as its popularity grows aligned with consumer behaviour and celebrity culture, we need to understand what is tequila, how is it produced and what are the strategies that gave been guaran ... Read More
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