Air Care in Peru

In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in higher-value formats, have enhanced the category's relevance across both modern and traditional retail channels which are are approaching parity in their contribution to overall sales.

Euromonitor International's Air Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Air Care in Peru
Euromonitor International
February 2025
List Of Contents And Tables
AIR CARE IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive performance for air care in 2024
Fruity and lavender fragrances continue to dominate the market
SC Johnson increases its share, while Reckitt leaves the market
PROSPECTS AND OPPORTUNITIES
Stick and candle diffusers offer much potential
Growing pet care market presents opportunities for air care brands
Air care brands to capitalise on fragrance innovation, social media trends, and sustainability
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2019-2024
Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
Table 3 Sales of Air Care by Fragrance: Value Ranking 2022-2024
Table 4 NBO Company Shares of Air Care: % Value 2020-2024
Table 5 LBN Brand Shares of Air Care: % Value 2021-2024
Table 6 Forecast Sales of Air Care by Category: Value 2024-2029
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN PERU
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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