Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to appeal to consumers, aligning with their reduced disposable incomes. As such, these two product areas were the only affordable choices for most consumers, allowing them to continue recording retail volume growth during a...
Euromonitor International's Air Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Air Care in Nigeria
Euromonitor International
February 2024
List Of Contents And Tables
AIR CARE IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Affordable air care solutions continue to drive retail volume growth in 2023
Car air fresheners decline as car sales stall during a time of rising price points
Air Wick maintains its lead despite losing share to affordable alternatives
PROSPECTS AND OPPORTUNITIES
Rising employment and ongoing affordability drives retail volume growth
Domestic players become increasingly competitive, offering affordable prices
The evolving retail industry is set to improve consumer awareness
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2018-2023
Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Air Care: % Value 2019-2023
Table 4 LBN Brand Shares of Air Care: % Value 2020-2023
Table 5 Forecast Sales of Air Care by Category: Value 2023-2028
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN NIGERIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Distribution of Home Care by Format: % Value 2018-2023
Table 13 Distribution of Home Care by Format and Category: % Value 2023
Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028