Air Care in Kazakhstan

In 2024, the air care category in Kazakhstan continued to face stagnation, with no signs of full recovery. Such lack of growth is primarily due to ongoing product supply disruptions, which have affected the availability of products across the market. Additionally, consumer demand remains subdued as air care products are not perceived as essential, limiting sales volume growth. While volume declined slightly in 2024, prices within the category have experienced some upward movement. The increase i...

Euromonitor International's Air Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Air Care in Kazakhstan
Euromonitor International
February 2025
List Of Contents And Tables
AIR CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Air care category remains stagnant
Private label benefits from rising cost-consciousness
Movement towards environmentally friendly products.
PROSPECTS AND OPPORTUNITIES
Air care will recover to positive levels during forecast period
Increased interest in long-lasting fragrances though innovation faces challenges
Functional scents likely to attract attention
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2019-2024
Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Air Care: % Value 2020-2024
Table 4 LBN Brand Shares of Air Care: % Value 2021-2024
Table 5 Forecast Sales of Air Care by Category: Value 2024-2029
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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