While retail value sales posted a positive performance in 2023, this was driven by rising inflation and increased price points across air care. In comparison, retail volume sales struggled, as higher price points saw consumers reducing their purchases of unessential items. The deepest declines were noted in gel air fresheners and car air fresheners, with many consumers deeming car air fresheners unessential during a cost-conscious time. Furthermore, declining smoking cigarettes and shifting towa...
Euromonitor International's Air Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Air Care in Ireland
Euromonitor International
February 2024
List Of Contents And Tables
AIR CARE IN IRELAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers focus on essentials during rising price points, dampening retail growth
Electric air fresheners focus on scent and technical innovations to attract consumers
Yankee Candle retains its overall lead, with a strong position in candle air fresheners
PROSPECTS AND OPPORTUNITIES
Moderate growth driven by candle air care, while sprays/aerosols decline
Consumers increasingly seek local products with eco-friendly positionings
Private label looks to gain ground with sophisticated scents and packaging
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2018-2023
Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
Table 3 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 4 NBO Company Shares of Air Care: % Value 2019-2023
Table 5 LBN Brand Shares of Air Care: % Value 2020-2023
Table 6 Forecast Sales of Air Care by Category: Value 2023-2028
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN IRELAND
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028