In 2023, a decline in the amount of time spent at home post-pandemic led to a concomitant reduction in the use of air care products, thereby constraining volume growth in this area. Economic uncertainties and inflation also prompted local consumers to focus their spending on essential items, which further reduced the demand for air care. Traditional air fresheners and candles faced heightened competition from brands that promote ambience and wellness. This reflects a shift in consumer preference...
Euromonitor International's Air Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Air Care in Austria
Euromonitor International
February 2024
List Of Contents And Tables
AIR CARE IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Post-pandemic return to activity outside the home dampens demand for air care products in 2023
Inflation and premiumisation drive current value sales
Health- and eco-consciousness drive trends in air care solutions in Austria in 2023
PROSPECTS AND OPPORTUNITIES
Product innovation will drive growth as players focus on household ambience
Air care with natural profiles set to benefit from evolving consumer preferences
Leading brands will face fierce competition from private label players in the years ahead
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2018-2023
Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
Table 3 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 4 NBO Company Shares of Air Care: % Value 2019-2023
Table 5 LBN Brand Shares of Air Care: % Value 2020-2023
Table 6 Forecast Sales of Air Care by Category: Value 2023-2028
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN AUSTRIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028