Air care in the US suffered a current value drop of 5% in 2023, marking the second consecutive year of decline. This downturn represents a corrective phase following the robust growth observed by the category during the pandemic. Throughout 2023, air care witnessed a notable overall reduction, felt across the category, with candle air fresheners and spray/aerosol air fresheners experiencing particularly pronounced declines. This contraction was due to heightened economic uncertainty and a reduct...
Euromonitor International's Air Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Air Care in the US
Euromonitor International
February 2024
List Of Contents And Tables
AIR CARE IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air care experiences further decline due to post-pandemic stabilisation
Bath & Body Works retains lead in air care, while Newell loses share as it continues to struggle
Pourri's High Hopes candle offers innovative solution to cannabis odour control
PROSPECTS AND OPPORTUNITIES
Air care set to rebound by 2025, creating opportunities for private label
As stress surges, demand for wellness activities, particularly in air care, is set to rise
Air care preferences to shift towards natural ingredients
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2018-2023
Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
Table 3 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 4 NBO Company Shares of Air Care: % Value 2019-2023
Table 5 LBN Brand Shares of Air Care: % Value 2020-2023
Table 6 Forecast Sales of Air Care by Category: Value 2023-2028
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN THE US
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028