Event Management Software Market by Offering (Services, Software), Deployment Mode (Cloud, On-premises), Event Type (Virtual, In-Person), Organization Size, End User, and Geography - Global Industry Analysis, Opportunities and Forecast up to 2030

Event Management Software Market by Offering (Services, Software), Deployment Mode (Cloud, On-premises), Event Type (Virtual, In-Person), Organization Size, End User, and Geography - Global Industry Analysis, Opportunities and Forecast up to 2030

Event Management Software Market Size

The global event management software market size was valued at $15.43 billion in 2024 and is projected to reach $40.81 billion by 2030, growing at a CAGR of 17.6% during the forecast period.

Event Management Software Market Overview

Event management software is a comprehensive tool designed to streamline the planning, execution, and analysis of events, whether they are conferences, trade shows, corporate meetings, or social gatherings. It encompasses a wide range of functionalities, including event registration, ticketing, attendee management, scheduling, and marketing. These platforms often feature integrations with other systems such as CRM, social media, and payment gateways, allowing for seamless communication and data sharing. Additionally, event management software can provide analytics and reporting tools to measure the success of an event, helping organizers make informed decisions and improve future events. By automating many administrative tasks and offering real-time updates, this software enhances efficiency, reduces costs, and ensures a smoother experience for both organizers and attendees.

Event Management Software Market Dynamics

• The event management software market is expected to witness significant growth in the future due to the increasing demand for automation and efficiency in event planning and the growth of virtual and hybrid events.
• Additionally, the rising adoption of cloud-based solutions and the need for real-time data and analytics are the prominent factors driving the growth of the event management software market.
• However, the high initial cost of software implementation and the concerns over data security and privacy are restraining the market growth.
• On the contrary, the integration with advanced technologies like AI and AR/VR, growing popularity of personalized and customized event experiences, and the development of mobile-friendly and user-centric applications are creating opportunities for market growth.

By Organization Size, the Small and Medium-sized Enterprises (SME) Segment is anticipated to Exhibit Significant Growth Rate in the Event Management Software Market

The small and medium-sized enterprises (SME) segment is expected to grow at a high growth rate in the event management software market during the forecast period owing to the need for efficient and cost-effective solutions to manage various aspects of event planning and execution. SMEs often operate with limited resources and staff, making it crucial to streamline processes and maximize productivity. Event management software helps these businesses automate administrative tasks, such as registration, ticketing, and scheduling, reducing the time and effort required for manual coordination. Additionally, the software's ability to integrate with other systems like CRM and marketing tools allows SMEs to enhance their event marketing efforts and better engage with their audience. By leveraging data analytics and real-time reporting, SMEs can gain valuable insights into event performance, helping them make informed decisions and improve future events. The affordability and scalability of cloud-based solutions also make them particularly appealing to SMEs, as they can start with basic features and expand as their needs grow. This combination of efficiency, cost-effectiveness, and scalability drives the high demand for event management software among small and medium enterprises.

By Geography, North America Constitutes Immense Share with the Event Management Software Market

The North America holds a prominent share of the event management software market during the forecast period due to the region's advanced technological infrastructure and widespread adoption of digital solutions facilitate the integration and use of sophisticated event management software. Additionally, North America has a mature market with a high level of digital literacy, encouraging the adoption of automated and efficient event management tools to streamline operations and enhance attendee experiences. The prevalence of virtual and hybrid events, accelerated by the COVID-19 pandemic, has further increased the demand for robust event management platforms capable of handling both in-person and online components seamlessly. Furthermore, the competitive business environment in North America drives organizations to seek innovative solutions that provide real-time data, analytics, and personalized event experiences, making event management software an essential tool for staying ahead in the market.

Key Target Audience:

• Event Planners and Organizers
• Corporate Businesses
• Non-Profit Organizations
• Educational Institutions
• Government Agencies
• Event Venues and Hotels

List of the Key Players Profiled in the Report Includes:

• 6Connex
• Active Network
• Circa
• Cvent
• Eventbrite
• Hubilo
• Momentus Technologies
• RainFocus
• RingCentral
• Stova
• Zoho Corporation
• Zoom

Recent Developments:

• In February 2024, Stova unveiled BadgeNext, an advanced DIY badging solution aimed at streamlining attendee check-in and badging for event marketers. This innovative solution offers event leaders and marketers a versatile, self-service badging option tailored for small to medium-sized events.

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Offering:

• Services
• Software

Market by, Deployment Mode:

• Cloud
• On-premises

Market by, Event Type:

• Virtual
• In-Person

Market by, Organization Size:

• Small and Medium-sized Enterprises (SME)
• Large Enterprises

Market by, End User:

• Banking, Financial Services, and Insurance (BFSI)
• Education
• Event Organizers & Planners
• Government
• Healthcare & Life Sciences
• IT & ITeS
• Manufacturing
• Other End Users

Market by, Geography:

The event management software market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

Scope of the Report:

The report “Global Event Management Software Market: Industry Analysis, Opportunities and Forecast up to 2030” by Diligence Insights provides a detailed analysis of the present market and future outlook with market estimates and forecasts for all specified segments, encompassing both global and regional perspectives as outlined within the research framework. The study includes historical market data for the years 2022, 2023 and offers revenue estimations for 2024, and project forecasts spanning from 2025 to 2030. It places significant emphasis on the examination of market trends, key industry participants, supply chain developments, technological advancements, pivotal milestones, and prospective strategies. Comprehensive market assessments are carried out across major geographic regions, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. As such, this report constitutes a valuable resource for current industry stakeholders, newcomers to the field, and potential investors.

The study offers an in-depth market analysis, drawing insights from industry experts across the value chain. A special focus has been made on 25 countries, including the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, and South Africa, among others. The market data has been meticulously collected through extensive primary interviews and comprehensive secondary research. Market size determination is rooted in the revenue generated from sales across all the specified segments and sub-segments as defined within the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.