Global OTT TV and Video Forecasts 2019
Global online TV episode and movie revenues will reach $159 billion in 2024; more than double the $68 billion recorded in 2018. About $17 billion will be added in 2019 alone.
SVOD became the largest OTT revenue source in 2014 by overtaking AVOD. SVOD revenues will climb by $51 billion between 2018 and 2024 to take its total to $87 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Despite losing market share to SVOD, there is still plenty of AVOD growth left. AVOD revenues will increase by $34 billion between 2018 and 2024 to take its total to $56 billion. Several high profile AVOD-funded platforms are due to start operations soon.”
From the 138 countries covered in the report, the top five will command 68% of the global revenues by 2024. This proportion is down from 71% in 2018; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 18 countries by 2024; up from 10 countries in 2018.
- Published in June 2019, this 294-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:
- • An 82-page PDF giving a global Executive Summary, comparison tables and rankings. Insight profiles for the top 10 countries (Brazil, Canada, China, France, Germany, India, Japan, Mexico, UK and USA)
- • An excel workbook providing forecasts (2010-2024) for each of the 138 countries covered, comparison and ranking tables.
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