Global OTT TV and Video Forecasts 2018

Global OTT TV and Video Forecasts 2018

Global online TV episode and movie revenues will reach $129 billion in 2023; more than double the $53 billion recorded in 2017. About $16 billion will be added in 2018 alone.

From the 138 countries covered in the Global OTT TV & Video Forecasts report, the top five will command 69% of the global revenues by 2023. This proportion is down from 73% in 2017; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 17 countries by 2023; up from 10 countries in 2017.

Simon Murray, Principal Analyst at Digital TV Research, said: “No prizes for guessing that the US will remain the dominant territory by some distance. However, its share of global revenues will fall from 43% in 2017 to 37% by 2023. We forecast that revenues in the US will more than double between 2017 and 2023 – adding nearly $25 billion to reach $48 billion.”

China will also add a staggering sum over the same period - $17 billion to nearly triple its revenues to $26 billion. China’s share of the world’s total will climb from 16% in 2017 to 20% in 2023.


Published in September 2018, this 288-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:
• A 76-page PDF giving a global Executive Summary, comparison tables and rankings. NEW FOR 2018: Insight profiles for the top 10 countries (Brazil, Canada, China, Germany, India, Japan, Mexico, South Korea, UK and USA)
• An excel workbook providing forecasts (2010-2023) for each of the 138 countries covered, comparison and ranking tables.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings