Breast Pumps - Market Insight, Competitive Landscape and Market Forecast - 2027
Breast Pumps Market By Technology Type (Manual, Electric And Battery), By Sales Channel (Online And Offline), and by geography is expected to grow at a steady CAGR forecast till 2027 owing to surge in number of employed mothers and technological advancements in the product offering
Global breast pumps market was valued at USD 1,081.96 million in 2021, growing at a CAGR of 8.67% during the forecast period from 2022 to 2027 to reach USD 1,776.50 million by 2027. The breast pumps market is witnessing a positive growth owing to the various key factors such as surge in number of employed mothers globally, technological advancements in the product offering, change in consumer lifestyle, and increasing awareness for breastpumps thereby all factors are contributing to the growth of breast pumps market during the forecast period from 2022-2027.
Breast Pumps Market Dynamics:
One of the main drivers of the breast pumps market is surge in number of employed mothers, breast pumps allows an employed mother to extract, store milk for healthy/weak premature babies or when its in neonatal Intensive Care Units (ICU) due to prolonged illnesses. Therefore, potential benefits and portable nature of these breast pumps enhance their usuage which can increase the demand of breast pumps, thereby propelling the growth of the breast pumps market during the forecast period (2022-2027).
Moreover, another key factor which is responsible for the growth of breast pumps market is technology advancements with respect to product offering. In January 2022, Freemie announced world’s smallest wearable pumping SlimFit Cups at International Consumer Electronics Show (CES) which have technologically advanced features such as they are comfortable, lighter, slimmer, compatible, versatile and are more easy to use for women whenever they want to pump milk. Therefore, these technological advancements promote the demand of breast pumps which surge the growth of breast pumps market during the forecast period.
However, availability of milk substitutes such as milk powders and high vacuum of breast pumps can lead to breast injuries are some of the factors which can slow down the breast pumps market growth.
Besides the above-mentioned factors, the breast pumps market was impacted by the imposition of the lockdown due to the COVID-19 pandemic. Even though this specific market maintained it’s product demand during the COVID-19 pandemic, as COVID-19 positive mother would require breast pumps to feed their baby and it will also help to protect their baby from COVID-19 infection and will avoid the skin-skin contact between mother and child, although there was a significant disruption in supply chain wherein products witnessed a slight reduction in production in the initial phase of the lockdown. Although, the post-pandemic scenario provides an opportune environment for revenue generation for the breast pumps market due to the resumption of activities in full capacity helping in the restoration of supply chain thereby improving the market outlook for the breast pumps market during the forecast period (2022-2027).
Breast Pumps Market Segment Analysis:
Breast Pumps Market by Technology Type (Manual, Electric, and Battery Breast Pumps), by Sales Channel (Online and Offline), and by Geography (North America, Europe, Asia-Pacific, and Rest of the World)
In by type segment of breast pumps market, electric breast pumps are expected to hold a significant share in the year 2021, this is because these pumps helps a working mother as they are less time consuming, stores more milk in less span of time, they can be best choice for mothers who express their breastmilk regularly in pumps even when they are in their workplace and have limited time. There are also single and double electric breast pumps, double electric breast pumps are considered to be best as they allow mother to pump milk from her both breasts at the same time conveniently by the suction process. Therefore, these benefits asscociated with it would increase the demand of electric breast pumps which results in growth of breast pumps market.
In April 2022, Ardo Medical Inc, announced a new double electric breast pump named Ardo Alyssa, it’s the first and only breast pump in the history with personal power pump™ function which increase the breast pump supply.
In March 2022, Elvie announced the launch of Elvie Stride Plus, electric breast pump with 3 in 1 carry bag which can provide more women to access the breast pump as well as it allows to know the tracking history and and can be controlled by phone.
Moreover, these new innovations in the breast pumps will surge the demand of electric breast pumps, thereby driving the growth of the overall breast pumps market during the forecast period from 2022-2027.
North America is expected to dominate the overall Breast Pumps Market:
Among all the regions, North America is expected to dominate the global breast pumps market in the year 2021 and is expected to do the same during the forecast period from 2022-2027. Factors such as surge in number of employed mothers and technological advancements increasing the demand of breast pumps in the North America market.
According to US Bureau of Labor Statistics 2020 population survey, 52.7% of women were considered to be in labor force. As well as according to the World Bank Group 2022 data, in 2020, in Canada 47.09%, Mexico 38.11% women population was found to be in labor force. Therefore, increase in number of employed mothers in North America can result in the use of breast pumps to feed their child and save time. In turn can provide a conductive growth environment for North American region in breast pumps market.
Furthermore, new product launches in the region, for instance, in October 2021, Medela announced launch of Swing Maxi in North America, a double electric breast pump which makes pumping simpler, comfortable, portable, intuitive and more milk in less time. Such dvelopments would also result in driving the breast pumps demand.
Therefore, surge in number of employed mothers, new product laucnes, and technological advancements would result in the rising demand for breast pumps which in turn would provide a conductive growth environment for North American region in breast pumps market.
Breast Pumps Market Key Players:
Some of the key market players operating in the breast pumps market include Magento, Inc. (Ameda), Babybelle Asia Ltd, Koninklijke Philips N.V, Medela AG, Ardo medical AG, Linco Baby Merchandise Works Co., Ltd, Freemie, Pigeon Corporation, Aeroflow Inc, Advin Health Care, Hygeia Health, BabyBuddha Products, LLC, Motif Medical LLC, Willow Innovations Inc, AceWin Co., Ltd, Evenflo Feeding Inc among others.
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