Artificial Sweeteners - Market Insights, Competitive Landscape, and Market Forecast - 2030

Artificial Sweeteners - Market Insights, Competitive Landscape, and Market Forecast - 2030

Artificial Sweeteners Market By Type (Stevia, Aspartame, Acesulfame Potassium, And Others), By Application (Dairy, Bakery, Confectionery, Beverages, And Others), By Distribution Channel (Hypermarkets And Supermarkets, General Stores, E-Commerce, And Others), and by geography is expected to grow at a steady CAGR forecast till 2030 owing to the rising prevalence of diabetes, high blood pressure, and obesity, and global increase in the demand for low-calorie foods, among others

The Global Artificial Sweeteners market is estimated to grow at a CAGR of 4.1% during the forecast period from 2024 to 2030. The demand for artificial sweeteners is primarily being boosted due to the rising prevalence of diabetes, high blood pressure, and obesity, increasing health awareness among people leading to greater demand for low-calorie foods, increasing research and development activities leading to new product launches, among others, leading to a positive impact on the market growth during the forecast period from 2024-2030.

Artificial Sweeteners Market Dynamics:

The artificial sweeteners market is witnessing a growth in product demand owing to the rising prevalence of diabetes, obesity, and high blood pressure among patients globally. According to statistics by the International Diabetes Federation, Diabetes Atlas (2023), 537 million adults (1 in 10) were living with diabetes in 2021, with almost 1 in 2 adults (44%) remaining undiagnosed (240 million). These numbers were further expected to rise to 643 million by 2030 and 783 million by 2045. The source further predicts that one billion people globally, including 1 in 5 women and 1 in 7 men, will be living with obesity by 2030. Eating dense calorie foods such as sugary items and excess sweets can lead to excess weight gain and obesity gradually if not taken care of. Obesity and excessive weight, puts pressure on a person’s blood vessels, constricting their blood flow, leading to increased blood pressure or hypertension.

The data by the World Health Organization (2021), stated that the number of people living with hypertension doubled to 1.28 billion since 1990, in the last thirty years.

This can be attributed to the overall increase in the patient population associated with diabetes and obesity, which shall lead to an increase in the demand for artificial sweeteners during the forecast period.

Moreover, product development activities such as newly formulated artificial sweeteners are further expected to aid in the growth of the global artificial sweeteners market. In October 2022, Bonumose, a leading brand, announced the launch of its new product Tagatose and Allulose, an artificial sweetener with 92% and 70% sweetness of sucrose, but only 38% and 10% of calories, respectively.

However, different chemical compositions, bad aftertaste, gastrointestinal distress, lack of bulk and volume, and increased sugar cravings among others may restrict the artificial sweeteners devices market growth during the given forecast period.

The COVID-19 pandemic had a slightly negative impact on the market growth of artificial sweeteners during the initial few months owing to the lockdown impositions, border closures, the manufacturing, supply, import, export, and other related activities of the artificial sweeteners market was hampered.

This led to the closure of various stores and outlets which hampered the sales of artificial sweeteners. Though the general stores and online portals were functional in some places, some regions observed no delivery, due to which sales through online websites were also not possible. However, with masses being vaccinated, resumption of activities in the food and healthcare sector along with the opening of lockdowns, the overall market for artificial sweeteners has returned to normalcy and has been taking great strides, which has initiated the process of resumption of opening up of large scale supermarkets and hypermarkets, with online deliveries in every region, thereby bringing the demand for products back on track in the artificial sweeteners market.

Artificial Sweeteners Market Segment Analysis:

Artificial Sweeteners market by Type (Stevia, Aspartame, Acesulfame Potassium, and Others), Application (Dairy, Bakery, Confectionary, Beverages, and Others), Distribution Channel (Hypermarkets and Supermarkets, General Stores, E-Commerce, and Others), and Geography (North America, Europe, Asia-Pacific, and Rest of the World)

In the type segment of the artificial sweeteners market, the stevia category is expected to amass a significant revenue share in the year 2023. This can be ascribed to the wide number of advantages associated with stevia, and the growing inculcation and increased number of product launches with stevia to deliver sweetness in products without any potential health hazards in the artificial sweeteners market.

Stevia has natural sweetening properties that can be altered with sugar. Stevia is amongst the best substitute for sweet and sugar products, as it does not have calories and does not add up to any rise in blood sugar levels. It does not affect insulin or blood glucose levels. Therefore, people with diabetes can add stevia to their drinks and foods. Owing to all these health benefits, stevia sweeteners can be consumed by a large number of health-conscious people who are looking to cut down their sugar intake.

In addition, recent product launches in this sector are also expected to drive the demand for stevia-based sweeteners in the upcoming years. In July 2022, Sweegen introduced Bestevia LQ, a collection of liquid stevia-based sweeteners, designed to reduce sugar in applications like carbonated soft drinks, confectionery items, liquid sweeteners, dessert toppings, and concentrated fruit/flavored syrup.

Therefore, the various advantages offered by stevia-based sweeteners along with product launches, are predicted to contribute to an increase in the overall demand for this product type, thereby driving the growth of the global artificial sweeteners market during the forecast period.

Asia-Pacific is expected to dominate the overall Artificial Sweeteners Market:

Among all the regions, Asia-Pacific is estimated to account for the largest share of the global artificial sweeteners market in the year 2023. This can be ascribed to the rising health awareness among consumers owing to the increasing prevalence of obesity and diabetes among the population, increasing awareness programs along with recent product launches, which are driving the artificial sweetener market growth in the Asia-Pacific region.

According to statistics by the International Diabetes Federation (2021), 74 million people were living with diabetes in India in 2021, the second highest in the world, after China (141 million). The source further mentioned that 40 million adults in India had Impaired Glucose Tolerance (IGT), which placed them at high risk of developing type 2 diabetes.

According to the World Obesity Organization (2023) (Global Obesity Observatory), China has a national obesity risk rate of 7 out of 10 individuals and a childhood obesity risk rate of 6 out of 11 individuals.

In addition to the staggering numbers of obesity and diabetes in the major Asia-Pacific countries, rising awareness programs and product launches may also spur the market demand for artificial sweeteners. The evolving dietary patterns such as low-calorie and zero-calorie foods are increasing in the processed and packed food segment, resulting in the increased demand for artificial sweeteners.

For example, in October 2021, BeatO, one of India’s leading digital care platforms for managing lifestyle-related chronic conditions, collaborated with Republic Media Network to launch a sustained mass awareness program, ‘India Beats Diabetes’ building awareness on the understanding of diabetes management. The awareness campaign aimed at enabling people with diabetes and pre-diabetes to effectively control and reduce the severity of the condition, through the knowledge and expertise of renowned doctors and coaches.

Along with this, in November 2022, Lakanto, a leading global brand from Saraya Japan, launched the Monkfruit-based sweetener in India. Monk fruit’s sweetness doesn’t come from fructose or sucrose, but from healthy compounds called mogrosides, which is an antioxidant. As its sweetness doesn’t come from sugar, the extract has no calories and no carbs and will not affect blood glucose levels in any way.

Thus, the increasing prevalence of obesity and diabetes along with product launches and awareness programs in the region will increase the demand for artificial sweeteners in the Asia-Pacific region, during the forecast period from 2024-2030.

Artificial Sweeteners Market Key Players:

Some of the key market players operating in the artificial sweeteners market include Cargill, Incorporated, Nestlé S.A., Tate and Lyle, Ingredion, ADM, Ajinomoto Co., Inc., Roquette Frères, NutraSweetM™ Co., Hermes Sweeteners Ltd., MORITA KAGAKU KOGYO CO., LTD, Sunwin Stevia International Inc, Foodchem International Corporation, Pyure Brands, LLC, DFI Corporation, Celanese Corporation, Codexis, Inc., International Flavors & Fragrances Inc., Tereos SA, GLG LIFE TECH CORP., Johnson & Johnson Services, Inc., and others.

Recent Developmental Activities in the Artificial Sweeteners Market:

In November 2022, Tate & Lyle PLC announced a new addition to its sweetener portfolio, named ERYTESSE™ Erythritol. ERYTESSE™ Erythritol has 70% of the sweetness of sucrose and a similar temporal profile, with zero calories. Through this addition, it expanded its ability to help customers deliver on consumer demand for healthier, sugar and calorie-reduced products.

In March 2022, Cargill’s launched the EverSweet + ClearFlo platform as a stevia sweetener, allowing for the company’s sweetener to be combined with other natural flavors. This combination can offer flavor modification, improved solubility, stability in formulations, and faster dissolution.

In July 2020, Tate & Lyle PLC, a leading global provider of food and beverage solutions and ingredients, announce the launch of SWEETENER-VANTAGE™ Expert Systems, a set of new and innovative sweetener solution design tools, together with an education program designed to help formulators create sugar-reduced food and drink using low-calorie sweeteners.

Key Takeaways from the Artificial Sweeteners Market Report Study

Market size analysis for current artificial sweeteners market size (2023), and market forecast for 6 years (2024-2030)

Top key product/services/technology developments, mergers, acquisitions, partnerships, and joint ventures happened for the last 3 years

Key companies dominating the global artificial sweeteners market.

Various opportunities available for the other competitor in the artificial sweeteners market space.

What are the top-performing segments in 2023? How these segments will perform in 2030.

Which are the top-performing regions and countries in the current artificial sweeteners market scenario?

Which are the regions and countries where companies should have concentrated on opportunities for artificial sweeteners market growth in the coming future?

Target Audience who can be benefited from this Artificial Sweeteners Market Report Study

Artificial sweeteners products providers

Research organizations and consulting companies

Artificial sweeteners-related organizations, associations, forums, and other alliances

Government and corporate offices

Start-up companies, venture capitalists, and private equity firms

Distributors and Traders dealing in artificial sweeteners

Various end-users who want to know more about the artificial sweeteners market and the latest innovation and developments in the artificial sweeteners market.

Frequently Asked Questions for the Artificial Sweeteners Market:

1. What are artificial sweeteners?

Artificial sweeteners are sugar substitutes derived from plants or are formulated from chemicals, to be added to some foods and beverages to make them taste sweet. They provide a taste similar to that of table sugar but up to several thousand times sweeter.

2. What is the market for Global artificial sweeteners?

The Global Artificial Sweeteners market is estimated to grow at a CAGR of 4.1% during the forecast period from 2024 to 2030.

3. What are the drivers for the global artificial sweeteners market?

The demand for artificial sweeteners is expected to increase substantially due to the rising prevalence of diabetes, high blood pressure, and obesity, increasing health awareness among people leading to greater demand for low-calorie foods, increasing research and development activities leading to new product launches, among others, leading to a positive impact on the market growth during the forecast period from 2024-2030.

4. Who are the key players operating in the global artificial sweeteners market?

Some of the key market players operating in the artificial sweeteners market are Cargill, Incorporated, Nestlé S.A., Tate and Lyle, Ingredion, ADM, Ajinomoto Co., Inc., Roquette Frères, NutraSweetM™ Co., Hermes Sweeteners Ltd., MORITA KAGAKU KOGYO CO., LTD, Sunwin Stevia International Inc, Foodchem International Corporation, Pyure Brands, LLC, DFI Corporation, Celanese Corporation, Codexis, Inc., International Flavors & Fragrances Inc., Tereos SA, GLG LIFE TECH CORP., Johnson & Johnson Services, Inc., and others.

5. Which region has the highest share in the artificial sweeteners market?

Asia-Pacific is expected to dominate the overall artificial sweeteners market during the forecast period from 2024-2030. This can be ascribed to the rising health awareness among consumers due to the increasing prevalence of obesity and diabetes among the population, increasing awareness programs along with recent product launches, which are driving the artificial sweetener market growth in the Asia-Pacific region.