Global E-reader Competitive Landscape Professional Research Report 2025

Research Summary

An E-reader, short for electronic reader or e-book reader, is a portable electronic device designed for the convenient reading of digital books and documents. E-readers typically feature E-ink or similar displays that mimic the appearance of printed text and provide excellent readability, even in bright sunlight. Users can download and store a vast library of e-books, magazines, and other text-based content on their e-readers, making it a versatile and space-saving alternative to physical books. E-readers often offer features like adjustable font size, highlighting, note-taking, and built-in dictionaries, enhancing the reading experience. Popular brands in the market include Amazon Kindle, Barnes & Noble Nook, and Kobo, among others. E-readers have gained popularity for their portability, extended battery life, and the convenience they bring to avid readers and students who wish to carry their entire library in a single device.

According to DIResearch's in-depth investigation and research, the global E-reader market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of E-reader include Amazon, Kobo, Sony, Hanvon, Pocketbook, Alurateck, Ematic etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of E-reader. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global E-reader market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the E-reader market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of E-reader industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of E-reader Include:

Amazon

Kobo

Sony

Hanvon

Pocketbook

Alurateck

Ematic

E-reader Product Segment Include:

E-ink E-Reader

TFT-LCD E-reader

E-reader Product Application Include:

Ages below 18

Ages 18-35

Ages 36-50

Ages above 50

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global E-reader Industry PESTEL Analysis

Chapter 3: Global E-reader Industry Porter’s Five Forces Analysis

Chapter 4: Global E-reader Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global E-reader Market Size and Forecast by Type and Application Analysis

Chapter 6: North America E-reader Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe E-reader Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China E-reader Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) E-reader Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America E-reader Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa E-reader Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global E-reader Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 E-reader Market Overview
1.1 Product Definition and Statistical Scope
1.2 E-reader Product by Type
1.2.1 E-ink E-Reader
1.2.2 TFT-LCD E-reader
1.3 E-reader Product by Application
1.3.1 Ages below 18
1.3.2 Ages 18-35
1.3.3 Ages 36-50
1.3.4 Ages above 50
1.4 Global E-reader Market Revenue and Sales Analysis
1.4.1 Global E-reader Revenue Market Size Analysis (2020-2032)
1.4.2 Global E-reader Sales Market Size Analysis (2020-2032)
1.4.3 Global E-reader Market Sales Price Trend Analysis (2020-2032)
1.5 E-reader Industry Trends and Innovation
1.5.1 E-reader Industry Trends and Innovation
1.5.2 E-reader Market Drivers and Challenges
2 E-reader Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 E-reader Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global E-reader Market Analysis by Regions
4.1 Global E-reader Overall Market: 2024 VS 2025 VS 2032
4.2 Global E-reader Revenue and Forecast Analysis (2020-2032)
4.2.1 Global E-reader Revenue and Market Share by Region (2020-2025)
4.2.2 Global E-reader Revenue and Market Share Forecast by Region (2026-2032)
4.3 Global E-reader Sales and Forecast Analysis (2020-2032)
4.3.1 Global E-reader Sales and Market Share by Region (2020-2025)
4.3.2 Global E-reader Sales and Market Share Forecast by Region (2026-2032)
4.4 Global E-reader Sales Price Trend Analysis (2020-2032)
5 Global E-reader Market Size by Type and Application
5.1 Global E-reader Market Size by Type
5.1.1 Global E-reader Revenue and Forecast Analysis by Type (2020-2032)
5.1.2 Global E-reader Sales and Forecast Analysis by Type (2020-2032)
5.2 Global E-reader Market Size by Application
5.2.1 Global E-reader Revenue and Forecast Analysis by Application (2020-2032)
5.2.2 Global E-reader Sales and Forecast Analysis by Application (2020-2032)
6 North America
6.1 North America E-reader Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America E-reader Market Size by Type
6.3.1 North America E-reader Sales by Type (2020-2032)
6.3.2 North America E-reader Revenue by Type (2020-2032)
6.4 North America E-reader Market Size by Application
6.4.1 North America E-reader Sales by Application (2020-2032)
6.4.2 North America E-reader Revenue by Application (2020-2032)
6.5 North America E-reader Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe E-reader Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe E-reader Market Size by Type
7.3.1 Europe E-reader Sales by Type (2020-2032)
7.3.2 Europe E-reader Revenue by Type (2020-2032)
7.4 Europe E-reader Market Size by Application
7.4.1 Europe E-reader Sales by Application (2020-2032)
7.4.2 Europe E-reader Revenue by Application (2020-2032)
7.5 Europe E-reader Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China E-reader Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China E-reader Market Size by Type
8.3.1 China E-reader Sales by Type (2020-2032)
8.3.2 China E-reader Revenue by Type (2020-2032)
8.4 China E-reader Market Size by Application
8.4.1 China E-reader Sales by Application (2020-2032)
8.4.2 China E-reader Revenue by Application (2020-2032)
9 APAC (excl. China)
9.1 APAC (excl. China) E-reader Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) E-reader Market Size by Type
9.3.1 APAC (excl. China) E-reader Sales by Type (2020-2032)
9.3.2 APAC (excl. China) E-reader Revenue by Type (2020-2032)
9.4 APAC (excl. China) E-reader Market Size by Application
9.4.1 APAC (excl. China) E-reader Sales by Application (2020-2032)
9.4.2 APAC (excl. China) E-reader Revenue by Application (2020-2032)
9.5 APAC (excl. China) E-reader Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America E-reader Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America E-reader Market Size by Type
10.3.1 Latin America E-reader Sales by Type (2020-2032)
10.3.2 Latin America E-reader Revenue by Type (2020-2032)
10.4 Latin America E-reader Market Size by Application
10.4.1 Latin America E-reader Sales by Application (2020-2032)
10.4.2 Latin America E-reader Revenue by Application (2020-2032)
10.5 Latin America E-reader Market Size by Country
10.6 Latin America E-reader Market Size by Country
10.6.1 Mexico
10.6.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa E-reader Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa E-reader Market Size by Type
11.3.1 Middle East & Africa E-reader Sales by Type (2020-2032)
11.3.2 Middle East & Africa E-reader Revenue by Type (2020-2032)
11.4 Middle East & Africa E-reader Market Size by Application
11.4.1 Middle East & Africa E-reader Sales by Application (2020-2032)
11.4.2 Middle East & Africa E-reader Revenue by Application (2020-2032)
11.5 Middle East E-reader Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global E-reader Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
12.1.1 Global E-reader Market Sales by Key Manufacturers (2021-2025)
12.1.2 Global E-reader Market Revenue by Key Manufacturers (2021-2025)
12.1.3 Global E-reader Average Sales Price by Manufacturers (2021-2025)
12.2 E-reader Competitive Landscape Analysis and Market Dynamic
12.2.1 E-reader Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 Amazon
13.1.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 Amazon E-reader Product Portfolio
13.1.3 Amazon E-reader Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.2 Kobo
13.2.1 Kobo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Kobo E-reader Product Portfolio
13.2.3 Kobo E-reader Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.3 Sony
13.3.1 Sony Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Sony E-reader Product Portfolio
13.3.3 Sony E-reader Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.4 Hanvon
13.4.1 Hanvon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Hanvon E-reader Product Portfolio
13.4.3 Hanvon E-reader Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.5 Pocketbook
13.5.1 Pocketbook Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Pocketbook E-reader Product Portfolio
13.5.3 Pocketbook E-reader Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.6 Alurateck
13.6.1 Alurateck Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Alurateck E-reader Product Portfolio
13.6.3 Alurateck E-reader Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.7 Ematic
13.7.1 Ematic Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Ematic E-reader Product Portfolio
13.7.3 Ematic E-reader Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 E-reader Industry Chain Analysis
14.2 E-reader Industry Raw Material and Suppliers Analysis
14.2.1 E-reader Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 E-reader Typical Downstream Customers
14.4 E-reader Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings