Research Summary
Whiskey, also spelled whisky in some regions, is a distilled alcoholic beverage made from fermented grain mash. The grains used in whiskey production can include barley, corn, rye, and wheat, depending on the type of whiskey being produced and the regional regulations governing its production. The whiskey-making process typically involves mashing the grains, fermenting the mash with yeast, distilling the liquid to separate alcohol from water and other compounds, and aging the distilled spirit in wooden barrels, usually made of oak. Aging in barrels imparts flavor and character to the whiskey, as it absorbs compounds from the wood over time. Whiskey can vary widely in flavor, aroma, and strength depending on factors such as the type of grain used, the distillation and aging process, and the geographical region of production. Common types of whiskey include Scotch whisky, Irish whiskey, bourbon, rye whiskey, and Canadian whisky, each with its own distinct characteristics and production methods. Whiskey is enjoyed neat, on the rocks, or as a component of various cocktails, and it is appreciated by connoisseurs worldwide for its complexity and depth of flavor.
According to DIResearch's in-depth investigation and research, the global Whiskey market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Whiskey include Diageo, Pernod Ricard, Allied Blenders & Distillers, William Grant & Sons, Brown Forman, John Distilleries, Beam Suntory, Radico Khaitan, Sazerac, Thai Beverage etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Whiskey. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Whiskey market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Whiskey market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Whiskey industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Whiskey Include:
Diageo
Pernod Ricard
Allied Blenders & Distillers
William Grant & Sons
Brown Forman
John Distilleries
Beam Suntory
Radico Khaitan
Sazerac
Thai Beverage
Whiskey Product Segment Include:
Scotch Whisky
US Whiskey
Canadian Whiskey
Irish Whiskey
Others
Whiskey Product Application Include:
Household Application
Commercial Application
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Whiskey Industry PESTEL Analysis
Chapter 3: Global Whiskey Industry Porter’s Five Forces Analysis
Chapter 4: Global Whiskey Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Whiskey Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Whiskey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Whiskey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Whiskey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Whiskey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Whiskey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Whiskey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Whiskey Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Whiskey Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Whiskey Product by Type
- 1.2.1 Scotch Whisky
- 1.2.2 US Whiskey
- 1.2.3 Canadian Whiskey
- 1.2.4 Irish Whiskey
- 1.2.5 Others
- 1.3 Whiskey Product by Application
- 1.3.1 Household Application
- 1.3.2 Commercial Application
- 1.4 Global Whiskey Market Revenue and Sales Analysis
- 1.4.1 Global Whiskey Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Whiskey Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Whiskey Market Sales Price Trend Analysis (2020-2032)
- 1.5 Whiskey Industry Trends and Innovation
- 1.5.1 Whiskey Industry Trends and Innovation
- 1.5.2 Whiskey Market Drivers and Challenges
- 2 Whiskey Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Whiskey Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Whiskey Market Analysis by Regions
- 4.1 Whiskey Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Whiskey Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Whiskey Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Whiskey Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Whiskey Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Whiskey Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Whiskey Sales and Market Share Forecast by Region (2026-2032)
- 4.4 Global Whiskey Sales Price Trend Analysis (2020-2032)
- 5 Global Whiskey Market Size by Type and Application
- 5.1 Global Whiskey Market Size by Type
- 5.1.1 Global Whiskey Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Whiskey Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Whiskey Market Size by Application
- 5.2.1 Global Whiskey Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Whiskey Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Whiskey Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Whiskey Market Size by Type
- 6.3.1 North America Whiskey Sales by Type (2020-2032)
- 6.3.2 North America Whiskey Revenue by Type (2020-2032)
- 6.4 North America Whiskey Market Size by Application
- 6.4.1 North America Whiskey Sales by Application (2020-2032)
- 6.4.2 North America Whiskey Revenue by Application (2020-2032)
- 6.5 North America Whiskey Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Whiskey Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Whiskey Market Size by Type
- 7.3.1 Europe Whiskey Sales by Type (2020-2032)
- 7.3.2 Europe Whiskey Revenue by Type (2020-2032)
- 7.4 Europe Whiskey Market Size by Application
- 7.4.1 Europe Whiskey Sales by Application (2020-2032)
- 7.4.2 Europe Whiskey Revenue by Application (2020-2032)
- 7.5 Europe Whiskey Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Whiskey Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Whiskey Market Size by Type
- 8.3.1 China Whiskey Sales by Type (2020-2032)
- 8.3.2 China Whiskey Revenue by Type (2020-2032)
- 8.4 China Whiskey Market Size by Application
- 8.4.1 China Whiskey Sales by Application (2020-2032)
- 8.4.2 China Whiskey Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Whiskey Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Whiskey Market Size by Type
- 9.3.1 APAC (excl. China) Whiskey Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Whiskey Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Whiskey Market Size by Application
- 9.4.1 APAC (excl. China) Whiskey Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Whiskey Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Whiskey Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Whiskey Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Whiskey Market Size by Type
- 10.3.1 Latin America Whiskey Sales by Type (2020-2032)
- 10.3.2 Latin America Whiskey Revenue by Type (2020-2032)
- 10.4 Latin America Whiskey Market Size by Application
- 10.4.1 Latin America Whiskey Sales by Application (2020-2032)
- 10.4.2 Latin America Whiskey Revenue by Application (2020-2032)
- 10.5 Latin America Whiskey Market Size by Country
- 10.6 Latin America Whiskey Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Whiskey Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Whiskey Market Size by Type
- 11.3.1 Middle East & Africa Whiskey Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Whiskey Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Whiskey Market Size by Application
- 11.4.1 Middle East & Africa Whiskey Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Whiskey Revenue by Application (2020-2032)
- 11.5 Middle East Whiskey Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Whiskey Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Whiskey Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Whiskey Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Whiskey Average Sales Price by Manufacturers (2021-2025)
- 12.2 Whiskey Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Whiskey Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Diageo
- 13.1.1 Diageo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Diageo Whiskey Product Portfolio
- 13.1.3 Diageo Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Pernod Ricard
- 13.2.1 Pernod Ricard Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Pernod Ricard Whiskey Product Portfolio
- 13.2.3 Pernod Ricard Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Allied Blenders & Distillers
- 13.3.1 Allied Blenders & Distillers Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Allied Blenders & Distillers Whiskey Product Portfolio
- 13.3.3 Allied Blenders & Distillers Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 William Grant & Sons
- 13.4.1 William Grant & Sons Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 William Grant & Sons Whiskey Product Portfolio
- 13.4.3 William Grant & Sons Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Brown Forman
- 13.5.1 Brown Forman Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Brown Forman Whiskey Product Portfolio
- 13.5.3 Brown Forman Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 John Distilleries
- 13.6.1 John Distilleries Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 John Distilleries Whiskey Product Portfolio
- 13.6.3 John Distilleries Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Beam Suntory
- 13.7.1 Beam Suntory Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Beam Suntory Whiskey Product Portfolio
- 13.7.3 Beam Suntory Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Radico Khaitan
- 13.8.1 Radico Khaitan Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Radico Khaitan Whiskey Product Portfolio
- 13.8.3 Radico Khaitan Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Sazerac
- 13.9.1 Sazerac Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Sazerac Whiskey Product Portfolio
- 13.9.3 Sazerac Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Thai Beverage
- 13.10.1 Thai Beverage Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Thai Beverage Whiskey Product Portfolio
- 13.10.3 Thai Beverage Whiskey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Whiskey Industry Chain Analysis
- 14.2 Whiskey Industry Raw Material and Suppliers Analysis
- 14.2.1 Whiskey Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Whiskey Typical Downstream Customers
- 14.4 Whiskey Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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