Research Summary
Webtoons are a form of digital comics or graphic novels that are primarily published and distributed online. Originating in South Korea, webtoons have gained popularity worldwide due to their accessibility and ease of consumption on various digital platforms. Unlike traditional comics, webtoons are formatted to be read vertically, often optimized for viewing on smartphones and other mobile devices. Webtoons cover a wide range of genres, including romance, fantasy, action, comedy, and horror, catering to diverse audiences. Many webtoon platforms offer free access to a vast library of content, while some may offer premium or ad-supported options for readers. Webtoons have become a significant part of the digital entertainment landscape, with many artists and creators gaining recognition and success through their webtoon series.
According to DIResearch's in-depth investigation and research, the global Webtoons market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Webtoons include Naver, Kakao, Comico (NHN), KidariStudio, Ridibooks (RIDI Corp), Tappytoon, Tencent, Webcomics (SideWalk Group), Mr Blue, Kuaikan, Amazia, Izneo Webtoon, Toomics (Terapin Studios), MangaToon, Manman Manhua, Dongman Entertainment, Bilibili Comics, ToryComics, Webtoon Factory, Stela, Graphite etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Webtoons. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Webtoons market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Webtoons market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Webtoons industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Webtoons Include:
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tappytoon
Tencent
Webcomics (SideWalk Group)
Mr Blue
Kuaikan
Amazia
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Manman Manhua
Dongman Entertainment
Bilibili Comics
ToryComics
Webtoon Factory
Stela
Graphite
Webtoons Product Segment Include:
Subscription Based
Advertisement Based
Webtoons Product Application Include:
Mobile Phone
PC/Notebook
Tablet Computer
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Webtoons Industry PESTEL Analysis
Chapter 3: Global Webtoons Industry Porter’s Five Forces Analysis
Chapter 4: Global Webtoons Major Regional Market Size and Forecast Analysis
Chapter 5: Global Webtoons Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Webtoons Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Webtoons Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Webtoons Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Webtoons Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Webtoons Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Webtoons Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Webtoons Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Webtoons Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Webtoons Product by Type
- 1.2.1 Subscription Based
- 1.2.2 Advertisement Based
- 1.3 Webtoons Product by Application
- 1.3.1 Mobile Phone
- 1.3.2 PC/Notebook
- 1.3.3 Tablet Computer
- 1.3.4 Others
- 1.4 Global Webtoons Market Size Analysis (2020-2032)
- 1.5 Webtoons Market Development Status and Trends
- 1.5.1 Webtoons Industry Development Status Analysis
- 1.5.2 Webtoons Industry Development Trends Analysis
- 2 Webtoons Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Webtoons Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Webtoons Market Analysis by Regions
- 4.1 Global Webtoons Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Webtoons Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Webtoons Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Webtoons Revenue Forecast by Region (2026-2032)
- 5 Global Webtoons Market Size by Type and Application
- 5.1 Global Webtoons Market Size by Type (2020-2032)
- 5.2 Global Webtoons Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Webtoons Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Webtoons Market Size by Type
- 6.4 North America Webtoons Market Size by Application
- 6.5 North America Webtoons Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Webtoons Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Webtoons Market Size by Type
- 7.4 Europe Webtoons Market Size by Application
- 7.5 Europe Webtoons Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Webtoons Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Webtoons Market Size by Type
- 8.4 China Webtoons Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Webtoons Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Webtoons Market Size by Type
- 9.4 APAC (excl. China) Webtoons Market Size by Application
- 9.5 APAC (excl. China) Webtoons Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Webtoons Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Webtoons Market Size by Type
- 10.4 Latin America Webtoons Market Size by Application
- 10.5 Latin America Webtoons Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Webtoons Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Webtoons Market Size by Type
- 11.4 Middle East & Africa Webtoons Market Size by Application
- 11.5 Middle East & Africa Webtoons Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Webtoons Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Webtoons Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Webtoons Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Naver
- 13.1.1 Naver Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Naver Webtoons Product Portfolio
- 13.1.3 Naver Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Kakao
- 13.2.1 Kakao Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Kakao Webtoons Product Portfolio
- 13.2.3 Kakao Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Comico (NHN)
- 13.3.1 Comico (NHN) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Comico (NHN) Webtoons Product Portfolio
- 13.3.3 Comico (NHN) Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 KidariStudio
- 13.4.1 KidariStudio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 KidariStudio Webtoons Product Portfolio
- 13.4.3 KidariStudio Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Ridibooks (RIDI Corp)
- 13.5.1 Ridibooks (RIDI Corp) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Ridibooks (RIDI Corp) Webtoons Product Portfolio
- 13.5.3 Ridibooks (RIDI Corp) Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Tappytoon
- 13.6.1 Tappytoon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Tappytoon Webtoons Product Portfolio
- 13.6.3 Tappytoon Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Tencent
- 13.7.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Tencent Webtoons Product Portfolio
- 13.7.3 Tencent Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 Webcomics (SideWalk Group)
- 13.8.1 Webcomics (SideWalk Group) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Webcomics (SideWalk Group) Webtoons Product Portfolio
- 13.8.3 Webcomics (SideWalk Group) Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 Mr Blue
- 13.9.1 Mr Blue Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Mr Blue Webtoons Product Portfolio
- 13.9.3 Mr Blue Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Kuaikan
- 13.10.1 Kuaikan Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Kuaikan Webtoons Product Portfolio
- 13.10.3 Kuaikan Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Amazia
- 13.11.1 Amazia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Amazia Webtoons Product Portfolio
- 13.11.3 Amazia Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 Izneo Webtoon
- 13.12.1 Izneo Webtoon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Izneo Webtoon Webtoons Product Portfolio
- 13.12.3 Izneo Webtoon Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 Toomics (Terapin Studios)
- 13.13.1 Toomics (Terapin Studios) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Toomics (Terapin Studios) Webtoons Product Portfolio
- 13.13.3 Toomics (Terapin Studios) Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 MangaToon
- 13.14.1 MangaToon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 MangaToon Webtoons Product Portfolio
- 13.14.3 MangaToon Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 Manman Manhua
- 13.15.1 Manman Manhua Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Manman Manhua Webtoons Product Portfolio
- 13.15.3 Manman Manhua Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.16 Dongman Entertainment
- 13.16.1 Dongman Entertainment Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Dongman Entertainment Webtoons Product Portfolio
- 13.16.3 Dongman Entertainment Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.17 Bilibili Comics
- 13.17.1 Bilibili Comics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.17.2 Bilibili Comics Webtoons Product Portfolio
- 13.17.3 Bilibili Comics Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.18 ToryComics
- 13.18.1 ToryComics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.18.2 ToryComics Webtoons Product Portfolio
- 13.18.3 ToryComics Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.19 Webtoon Factory
- 13.19.1 Webtoon Factory Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.19.2 Webtoon Factory Webtoons Product Portfolio
- 13.19.3 Webtoon Factory Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.20 Stela
- 13.20.1 Stela Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.20.2 Stela Webtoons Product Portfolio
- 13.20.3 Stela Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.21 Graphite
- 13.21.1 Graphite Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.21.2 Graphite Webtoons Product Portfolio
- 13.21.3 Graphite Webtoons Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Webtoons Industry Chain Analysis
- 14.2 Webtoons Industry Raw Material and Suppliers Analysis
- 14.2.1 Webtoons Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Webtoons Typical Downstream Customers
- 14.4 Webtoons Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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