Research Summary
A visual novel is an interactive storytelling medium that combines narrative-driven gameplay with visual and audio elements, often presented in a format resembling a digital book or illustrated script. Originating in Japan, visual novels typically feature richly detailed character art, backgrounds, and dialogue, often accompanied by music, sound effects, and voice acting to enhance immersion. Players progress through the story by reading text and making choices that influence the plot, leading to multiple branching paths and endings. These games are known for their focus on character development and emotionally engaging narratives, spanning genres such as romance, mystery, science fiction, and fantasy. Visual novels are enjoyed on various platforms, including computers, consoles, and mobile devices, and have a dedicated following for their unique blend of literature, art, and interactivity.
According to DIResearch's in-depth investigation and research, the global Visual Novel market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Visual Novel include SEGA, Capcom (Ace Attorney), ZA/UM Studio, Nitroplus, Spike Chunsoft, Frontwing, Purple Software, ProjectMoon, Aquaplus, Regista, Nippon Ichi Software, Idea Factory, Bandai Namco, SIGONO, Tencent (Visual Arts), 07th Expansion etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Visual Novel. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Visual Novel market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Visual Novel market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Visual Novel industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Visual Novel Include:
SEGA
Capcom (Ace Attorney)
ZA/UM Studio
Nitroplus
Spike Chunsoft
Frontwing
Purple Software
ProjectMoon
Aquaplus
Regista
Nippon Ichi Software
Idea Factory
Bandai Namco
SIGONO
Tencent (Visual Arts)
07th Expansion
Visual Novel Product Segment Include:
Romance Visual Novels
Adventure Visual Novels
Mystery Visual Novels
Others
Visual Novel Product Application Include:
Female
Male
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Visual Novel Industry PESTEL Analysis
Chapter 3: Global Visual Novel Industry Porter’s Five Forces Analysis
Chapter 4: Global Visual Novel Major Regional Market Size and Forecast Analysis
Chapter 5: Global Visual Novel Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Visual Novel Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Visual Novel Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Visual Novel Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Visual Novel Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Visual Novel Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Visual Novel Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Visual Novel Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Visual Novel Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Visual Novel Product by Type
- 1.2.1 Romance Visual Novels
- 1.2.2 Adventure Visual Novels
- 1.2.3 Mystery Visual Novels
- 1.2.4 Others
- 1.3 Visual Novel Product by Application
- 1.3.1 Female
- 1.3.2 Male
- 1.4 Global Visual Novel Market Size Analysis (2020-2032)
- 1.5 Visual Novel Market Development Status and Trends
- 1.5.1 Visual Novel Industry Development Status Analysis
- 1.5.2 Visual Novel Industry Development Trends Analysis
- 2 Visual Novel Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Visual Novel Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Visual Novel Market Analysis by Regions
- 4.1 Global Visual Novel Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Visual Novel Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Visual Novel Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Visual Novel Revenue Forecast by Region (2026-2032)
- 5 Global Visual Novel Market Size by Type and Application
- 5.1 Global Visual Novel Market Size by Type (2020-2032)
- 5.2 Global Visual Novel Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Visual Novel Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Visual Novel Market Size by Type
- 6.4 North America Visual Novel Market Size by Application
- 6.5 North America Visual Novel Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Visual Novel Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Visual Novel Market Size by Type
- 7.4 Europe Visual Novel Market Size by Application
- 7.5 Europe Visual Novel Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Visual Novel Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Visual Novel Market Size by Type
- 8.4 China Visual Novel Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Visual Novel Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Visual Novel Market Size by Type
- 9.4 APAC (excl. China) Visual Novel Market Size by Application
- 9.5 APAC (excl. China) Visual Novel Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Visual Novel Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Visual Novel Market Size by Type
- 10.4 Latin America Visual Novel Market Size by Application
- 10.5 Latin America Visual Novel Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Visual Novel Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Visual Novel Market Size by Type
- 11.4 Middle East & Africa Visual Novel Market Size by Application
- 11.5 Middle East & Africa Visual Novel Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Visual Novel Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Visual Novel Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Visual Novel Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 SEGA
- 13.1.1 SEGA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 SEGA Visual Novel Product Portfolio
- 13.1.3 SEGA Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Capcom (Ace Attorney)
- 13.2.1 Capcom (Ace Attorney) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Capcom (Ace Attorney) Visual Novel Product Portfolio
- 13.2.3 Capcom (Ace Attorney) Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 ZA/UM Studio
- 13.3.1 ZA/UM Studio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 ZA/UM Studio Visual Novel Product Portfolio
- 13.3.3 ZA/UM Studio Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 Nitroplus
- 13.4.1 Nitroplus Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Nitroplus Visual Novel Product Portfolio
- 13.4.3 Nitroplus Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Spike Chunsoft
- 13.5.1 Spike Chunsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Spike Chunsoft Visual Novel Product Portfolio
- 13.5.3 Spike Chunsoft Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Frontwing
- 13.6.1 Frontwing Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Frontwing Visual Novel Product Portfolio
- 13.6.3 Frontwing Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Purple Software
- 13.7.1 Purple Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Purple Software Visual Novel Product Portfolio
- 13.7.3 Purple Software Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 ProjectMoon
- 13.8.1 ProjectMoon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 ProjectMoon Visual Novel Product Portfolio
- 13.8.3 ProjectMoon Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 Aquaplus
- 13.9.1 Aquaplus Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Aquaplus Visual Novel Product Portfolio
- 13.9.3 Aquaplus Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Regista
- 13.10.1 Regista Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Regista Visual Novel Product Portfolio
- 13.10.3 Regista Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Nippon Ichi Software
- 13.11.1 Nippon Ichi Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Nippon Ichi Software Visual Novel Product Portfolio
- 13.11.3 Nippon Ichi Software Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 Idea Factory
- 13.12.1 Idea Factory Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Idea Factory Visual Novel Product Portfolio
- 13.12.3 Idea Factory Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 Bandai Namco
- 13.13.1 Bandai Namco Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Bandai Namco Visual Novel Product Portfolio
- 13.13.3 Bandai Namco Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 SIGONO
- 13.14.1 SIGONO Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 SIGONO Visual Novel Product Portfolio
- 13.14.3 SIGONO Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 Tencent (Visual Arts)
- 13.15.1 Tencent (Visual Arts) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Tencent (Visual Arts) Visual Novel Product Portfolio
- 13.15.3 Tencent (Visual Arts) Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.16 07th Expansion
- 13.16.1 07th Expansion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 07th Expansion Visual Novel Product Portfolio
- 13.16.3 07th Expansion Visual Novel Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Visual Novel Industry Chain Analysis
- 14.2 Visual Novel Industry Raw Material and Suppliers Analysis
- 14.2.1 Visual Novel Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Visual Novel Typical Downstream Customers
- 14.4 Visual Novel Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook