Global Toys Competitive Landscape Professional Research Report 2025

Research Summary

Toys are objects designed for play, enjoyment, and entertainment, typically crafted for children but also appealing to individuals of all ages. They come in various forms, materials, and functions, ranging from dolls, action figures, and board games to puzzles, building blocks, and electronic gadgets. Toys serve multiple purposes, fostering creativity, imagination, and cognitive development in children, while also providing recreational and stress-relieving activities for individuals of all ages. The toy industry constantly evolves, incorporating technological advancements and diverse cultural influences to create a wide array of playthings that cater to different interests, preferences, and developmental stages. Toys play a fundamental role in childhood development, offering not only amusement but also opportunities for social interaction, learning, and skill-building.

According to DIResearch's in-depth investigation and research, the global Toys market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Toys include Namco Bandai, LEGO, Mattel, Hasbro, Brandstedt Group (Playmobil), Jakks Pacific, Asmodee, Ravensburger, Funskool, Playmates Toys, K＇NEX, Simba Dickie Group, Spin Master, Disney etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Toys. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Toys market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Toys market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Toys industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Toys Include:

Namco Bandai

LEGO

Mattel

Hasbro

Brandstedt Group (Playmobil)

Jakks Pacific

Asmodee

Ravensburger

Funskool

Playmates Toys

K＇NEX

Simba Dickie Group

Spin Master

Disney

Toys Product Segment Include:

Building & Construction Blocks

Dolls

Character Assembly Model

Puzzles

Cards & Chess

Others

Toys Product Application Include:

Home

Schools

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Toys Industry PESTEL Analysis

Chapter 3: Global Toys Industry Porter’s Five Forces Analysis

Chapter 4: Global Toys Major Regional Market Size and Forecast Analysis

Chapter 5: Global Toys Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Toys Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources