Global Teeth Whitening Products Competitive Landscape Professional Research Report 2025

Research Summary

Teeth whitening products are treatments designed to lighten the color of teeth and remove stains or discoloration, resulting in a brighter and whiter smile. These products come in various forms, including toothpaste, gels, strips, pens, trays, and professional treatments performed by dentists. The active ingredients in teeth whitening products, such as hydrogen peroxide or carbamide peroxide, work to break down stains on the tooth surface and penetrate the enamel to bleach the underlying dentin. While over-the-counter products are widely available for at-home use, professional treatments typically involve higher concentrations of whitening agents and may provide more immediate and noticeable results. However, it＇s important to use teeth whitening products as directed and consult with a dentist to ensure safety and efficacy, as improper use can lead to tooth sensitivity or damage to the gums.

According to DIResearch's in-depth investigation and research, the global Teeth Whitening Products market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Teeth Whitening Products include P&G, Colgate Palmolive, Unilever, Johnson & Johnson, GSK, Church &Dwight, Henkel, Lion, Ultradent Products, Trident Gum, Wrigley, Peelu, KöR Whitening, Hawley & Hazel Chemical, YUNAN BAIYAO, Beyond, Philips, Dentsply, DenMat, WOODPECKER, LM, Golden Eagles, Poseida, W&H, NSK, EMS, Dentamerica, LUSTER, Pac-Dent etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Teeth Whitening Products. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Teeth Whitening Products market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Teeth Whitening Products market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Teeth Whitening Products industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Teeth Whitening Products Include:

P&G

Colgate Palmolive

Unilever

Johnson & Johnson

GSK

Church &Dwight

Henkel

Lion

Ultradent Products

Trident Gum

Wrigley

Peelu

KöR Whitening

Hawley & Hazel Chemical

YUNAN BAIYAO

Beyond

Philips

Dentsply

DenMat

WOODPECKER

LM

Golden Eagles

Poseida

W&H

NSK

EMS

Dentamerica

LUSTER

Pac-Dent

Teeth Whitening Products Product Segment Include:

Surface Whiteners

Bleaches

Teeth Whitening Products Product Application Include:

Professionally Applied

Consumer Applied

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Teeth Whitening Products Industry PESTEL Analysis

Chapter 3: Global Teeth Whitening Products Industry Porter’s Five Forces Analysis

Chapter 4: Global Teeth Whitening Products Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Teeth Whitening Products Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Teeth Whitening Products Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Teeth Whitening Products Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Teeth Whitening Products Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Teeth Whitening Products Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Teeth Whitening Products Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Teeth Whitening Products Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Teeth Whitening Products Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources