Global Stevia Rebaudiana Competitive Landscape Professional Research Report 2025

Research Summary

Stevia rebaudiana is a plant native to South America, primarily found in Paraguay and Brazil. It is well known for its sweet leaves, which contain natural compounds called steviol glycosides, including stevioside and rebaudioside, that are significantly sweeter than sugar but have negligible effects on blood sugar levels. Due to its intense sweetness and low calorie content, stevia has gained popularity as a natural alternative to sugar and artificial sweeteners. Stevia rebaudiana is cultivated commercially for its sweet leaves, which can be dried and ground into a powder or used to extract steviol glycosides for use in sweetening foods and beverages. Stevia has been used for centuries by indigenous peoples in South America as a sweetener and medicinal herb, and it is now widely used around the world in various products marketed as "stevia sweeteners" or "natural sweeteners."

According to DIResearch's in-depth investigation and research, the global Stevia Rebaudiana market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Stevia Rebaudiana include Haotian Pharm, PureCircle, Shandong Shengxiangyuan, Sunwin Stevia, Shangdong Huaxian Stevia, GLG Life Tech Corp, Qufu Tianyuan Biotechnology, Cargill, Jining Aoxing Stevia Products, Morita Kagaku Kogyo, Tate & Lyle, Chenguang Biotech Group, Biolotus Technology, Daepyung, Stevia Natura etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Stevia Rebaudiana. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Stevia Rebaudiana market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Stevia Rebaudiana market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Stevia Rebaudiana industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Stevia Rebaudiana Include:

Haotian Pharm

PureCircle

Shandong Shengxiangyuan

Sunwin Stevia

Shangdong Huaxian Stevia

GLG Life Tech Corp

Qufu Tianyuan Biotechnology

Cargill

Jining Aoxing Stevia Products

Morita Kagaku Kogyo

Tate & Lyle

Chenguang Biotech Group

Biolotus Technology

Daepyung

Stevia Natura

Stevia Rebaudiana Product Segment Include:

Reb D

Reb M

Glucosyl Stevia

STV Series

Reb-A Series

Stevia Rebaudiana Product Application Include:

Beverage

Food

Health Care Products

Pharmaceutical Industry

Cosmetics

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Stevia Rebaudiana Industry PESTEL Analysis

Chapter 3: Global Stevia Rebaudiana Industry Porter’s Five Forces Analysis

Chapter 4: Global Stevia Rebaudiana Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Stevia Rebaudiana Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Stevia Rebaudiana Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Stevia Rebaudiana Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Stevia Rebaudiana Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Stevia Rebaudiana Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Stevia Rebaudiana Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Stevia Rebaudiana Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Stevia Rebaudiana Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Stevia Rebaudiana Market Overview
1.1 Product Definition and Statistical Scope
1.2 Stevia Rebaudiana Product by Type
1.2.1 Reb D
1.2.2 Reb M
1.2.3 Glucosyl Stevia
1.2.4 STV Series
1.2.5 Reb-A Series
1.3 Stevia Rebaudiana Product by Application
1.3.1 Beverage
1.3.2 Food
1.3.3 Health Care Products
1.3.4 Pharmaceutical Industry
1.3.5 Cosmetics
1.3.6 Others
1.4 Global Stevia Rebaudiana Market Revenue and Sales Analysis
1.4.1 Global Stevia Rebaudiana Revenue Market Size Analysis (2020-2032)
1.4.2 Global Stevia Rebaudiana Sales Market Size Analysis (2020-2032)
1.4.3 Global Stevia Rebaudiana Market Sales Price Trend Analysis (2020-2032)
1.5 Stevia Rebaudiana Industry Trends and Innovation
1.5.1 Stevia Rebaudiana Industry Trends and Innovation
1.5.2 Stevia Rebaudiana Market Drivers and Challenges
2 Stevia Rebaudiana Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Stevia Rebaudiana Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Stevia Rebaudiana Market Analysis by Regions
4.1 Global Stevia Rebaudiana Overall Market: 2024 VS 2025 VS 2032
4.2 Global Stevia Rebaudiana Revenue and Forecast Analysis (2020-2032)
4.2.1 Global Stevia Rebaudiana Revenue and Market Share by Region (2020-2025)
4.2.2 Global Stevia Rebaudiana Revenue Forecast by Region (2026-2032)
4.3 Global Stevia Rebaudiana Sales and Forecast Analysis (2020-2032)
4.3.1 Global Stevia Rebaudiana Sales and Market Share by Region (2020-2025)
4.3.2 Global Stevia Rebaudiana Sales Forecast by Region (2026-2032)
4.4 Global Stevia Rebaudiana Sales Price Trend Analysis (2020-2032)
5 Global Stevia Rebaudiana Market Size by Type and Application
5.1 Global Stevia Rebaudiana Market Size by Type
5.1.1 Global Stevia Rebaudiana Revenue and Forecast Analysis by Type (2020-2032)
5.1.2 Global Stevia Rebaudiana Sales and Forecast Analysis by Type (2020-2032)
5.2 Global Stevia Rebaudiana Market Size by Application
5.2.1 Global Stevia Rebaudiana Revenue and Forecast Analysis by Application (2020-2032)
5.2.2 Global Stevia Rebaudiana Sales and Forecast Analysis by Application (2020-2032)
6 North America
6.1 North America Stevia Rebaudiana Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America Stevia Rebaudiana Market Size by Type
6.3.1 North America Stevia Rebaudiana Sales by Type (2020-2032)
6.3.2 North America Stevia Rebaudiana Revenue by Type (2020-2032)
6.4 North America Stevia Rebaudiana Market Size by Application
6.4.1 North America Stevia Rebaudiana Sales by Application (2020-2032)
6.4.2 North America Stevia Rebaudiana Revenue by Application (2020-2032)
6.5 North America Stevia Rebaudiana Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Stevia Rebaudiana Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Stevia Rebaudiana Market Size by Type
7.3.1 Europe Stevia Rebaudiana Sales by Type (2020-2032)
7.3.2 Europe Stevia Rebaudiana Revenue by Type (2020-2032)
7.4 Europe Stevia Rebaudiana Market Size by Application
7.4.1 Europe Stevia Rebaudiana Sales by Application (2020-2032)
7.4.2 Europe Stevia Rebaudiana Revenue by Application (2020-2032)
7.5 Europe Stevia Rebaudiana Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Stevia Rebaudiana Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China Stevia Rebaudiana Market Size by Type
8.3.1 China Stevia Rebaudiana Sales by Type (2020-2032)
8.3.2 China Stevia Rebaudiana Revenue by Type (2020-2032)
8.4 China Stevia Rebaudiana Market Size by Application
8.4.1 China Stevia Rebaudiana Sales by Application (2020-2032)
8.4.2 China Stevia Rebaudiana Revenue by Application (2020-2032)
9 APAC (excl. China)
9.1 APAC (excl. China) Stevia Rebaudiana Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Stevia Rebaudiana Market Size by Type
9.3.1 APAC (excl. China) Stevia Rebaudiana Sales by Type (2020-2032)
9.3.2 APAC (excl. China) Stevia Rebaudiana Revenue by Type (2020-2032)
9.4 APAC (excl. China) Stevia Rebaudiana Market Size by Application
9.4.1 APAC (excl. China) Stevia Rebaudiana Sales by Application (2020-2032)
9.4.2 APAC (excl. China) Stevia Rebaudiana Revenue by Application (2020-2032)
9.5 APAC (excl. China) Stevia Rebaudiana Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America Stevia Rebaudiana Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Stevia Rebaudiana Market Size by Type
10.3.1 Latin America Stevia Rebaudiana Sales by Type (2020-2032)
10.3.2 Latin America Stevia Rebaudiana Revenue by Type (2020-2032)
10.4 Latin America Stevia Rebaudiana Market Size by Application
10.4.1 Latin America Stevia Rebaudiana Sales by Application (2020-2032)
10.4.2 Latin America Stevia Rebaudiana Revenue by Application (2020-2032)
10.5 Latin America Stevia Rebaudiana Market Size by Country
10.6 Latin America Stevia Rebaudiana Market Size by Country
10.6.1 Mexico
10.6.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Stevia Rebaudiana Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Stevia Rebaudiana Market Size by Type
11.3.1 Middle East & Africa Stevia Rebaudiana Sales by Type (2020-2032)
11.3.2 Middle East & Africa Stevia Rebaudiana Revenue by Type (2020-2032)
11.4 Middle East & Africa Stevia Rebaudiana Market Size by Application
11.4.1 Middle East & Africa Stevia Rebaudiana Sales by Application (2020-2032)
11.4.2 Middle East & Africa Stevia Rebaudiana Revenue by Application (2020-2032)
11.5 Middle East Stevia Rebaudiana Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Stevia Rebaudiana Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
12.1.1 Global Stevia Rebaudiana Market Sales by Key Manufacturers (2021-2025)
12.1.2 Global Stevia Rebaudiana Market Revenue by Key Manufacturers (2021-2025)
12.1.3 Global Stevia Rebaudiana Average Sales Price by Manufacturers (2021-2025)
12.2 Stevia Rebaudiana Competitive Landscape Analysis and Market Dynamic
12.2.1 Stevia Rebaudiana Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 Haotian Pharm
13.1.1 Haotian Pharm Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 Haotian Pharm Stevia Rebaudiana Product Portfolio
13.1.3 Haotian Pharm Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.2 PureCircle
13.2.1 PureCircle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 PureCircle Stevia Rebaudiana Product Portfolio
13.2.3 PureCircle Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.3 Shandong Shengxiangyuan
13.3.1 Shandong Shengxiangyuan Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Shandong Shengxiangyuan Stevia Rebaudiana Product Portfolio
13.3.3 Shandong Shengxiangyuan Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.4 Sunwin Stevia
13.4.1 Sunwin Stevia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Sunwin Stevia Stevia Rebaudiana Product Portfolio
13.4.3 Sunwin Stevia Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.5 Shangdong Huaxian Stevia
13.5.1 Shangdong Huaxian Stevia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Shangdong Huaxian Stevia Stevia Rebaudiana Product Portfolio
13.5.3 Shangdong Huaxian Stevia Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.6 GLG Life Tech Corp
13.6.1 GLG Life Tech Corp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 GLG Life Tech Corp Stevia Rebaudiana Product Portfolio
13.6.3 GLG Life Tech Corp Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.7 Qufu Tianyuan Biotechnology
13.7.1 Qufu Tianyuan Biotechnology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Qufu Tianyuan Biotechnology Stevia Rebaudiana Product Portfolio
13.7.3 Qufu Tianyuan Biotechnology Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.8 Cargill
13.8.1 Cargill Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Cargill Stevia Rebaudiana Product Portfolio
13.8.3 Cargill Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.9 Jining Aoxing Stevia Products
13.9.1 Jining Aoxing Stevia Products Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Jining Aoxing Stevia Products Stevia Rebaudiana Product Portfolio
13.9.3 Jining Aoxing Stevia Products Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.10 Morita Kagaku Kogyo
13.10.1 Morita Kagaku Kogyo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Morita Kagaku Kogyo Stevia Rebaudiana Product Portfolio
13.10.3 Morita Kagaku Kogyo Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.11 Tate & Lyle
13.11.1 Tate & Lyle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Tate & Lyle Stevia Rebaudiana Product Portfolio
13.11.3 Tate & Lyle Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.12 Chenguang Biotech Group
13.12.1 Chenguang Biotech Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Chenguang Biotech Group Stevia Rebaudiana Product Portfolio
13.12.3 Chenguang Biotech Group Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.13 Biolotus Technology
13.13.1 Biolotus Technology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 Biolotus Technology Stevia Rebaudiana Product Portfolio
13.13.3 Biolotus Technology Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.14 Daepyung
13.14.1 Daepyung Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 Daepyung Stevia Rebaudiana Product Portfolio
13.14.3 Daepyung Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.15 Stevia Natura
13.15.1 Stevia Natura Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.15.2 Stevia Natura Stevia Rebaudiana Product Portfolio
13.15.3 Stevia Natura Stevia Rebaudiana Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 Stevia Rebaudiana Industry Chain Analysis
14.2 Stevia Rebaudiana Industry Raw Material and Suppliers Analysis
14.2.1 Stevia Rebaudiana Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Stevia Rebaudiana Typical Downstream Customers
14.4 Stevia Rebaudiana Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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