Global Smart TVs Competitive Landscape Professional Research Report 2025

Research Summary

Smart TVs are television sets equipped with built-in internet connectivity and advanced features that go beyond traditional broadcasting capabilities. These TVs allow users to access a wide range of online content, including streaming services like Netflix, YouTube, and Hulu, as well as social media platforms and web browsing. Smart TVs typically feature app stores where users can download additional applications to customize their viewing experience. Additionally, they often support features like voice control, screen mirroring, and integration with smart home devices for enhanced convenience and connectivity. With their ability to access online content and offer interactive features, smart TVs have become increasingly popular, offering users a more versatile and immersive entertainment experience in the digital age.

According to DIResearch's in-depth investigation and research, the global Smart TVs market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Smart TVs include Samsung, LG, TCL, Sony, Hisense, Xiaomi, Philips+AOC, Skyworth, Sharp, Vizio, Changhong etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Smart TVs. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Smart TVs market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Smart TVs market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Smart TVs industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Smart TVs Include:

Samsung

LG

TCL

Sony

Hisense

Xiaomi

Philips+AOC

Skyworth

Sharp

Vizio

Changhong

Smart TVs Product Segment Include:

LED TV

OLED TV

Smart TVs Product Application Include:

Residential

Commercial

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Smart TVs Industry PESTEL Analysis

Chapter 3: Global Smart TVs Industry Porter’s Five Forces Analysis

Chapter 4: Global Smart TVs Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Smart TVs Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Smart TVs Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Smart TVs Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources