Global Shortening Competitive Landscape Professional Research Report 2025

Research Summary

Shortening is a solid fat used in baking and cooking to tenderize, add moisture, and create flakiness in baked goods and other recipes. Typically made from vegetable oils, such as soybean, palm, or cottonseed oil, shortening undergoes a process called hydrogenation, where hydrogen atoms are added to the oil to convert it from a liquid to a solid state at room temperature. This process results in a fat that is solid at room temperature, making it ideal for use in pie crusts, biscuits, cookies, and other pastry recipes where a flaky texture is desired. Shortening has a high melting point, which helps to maintain the structure of baked goods and prevents them from becoming greasy or spreading too much during baking. It also has a neutral flavor, allowing other ingredients in the recipe to shine. While traditionally used in baking, shortening can also be used for frying and as a substitute for butter or lard in certain recipes.

According to DIResearch's in-depth investigation and research, the global Shortening market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Shortening include Olenex, ADM, Walter Rau, Y?ld?z Holding, VFI GmbH, AAK, Puratos, Zeelandia, HAS Group, Princes Group etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Shortening. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Shortening market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Shortening market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Shortening industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Shortening Include:

Olenex

ADM

Walter Rau

Y?ld?z Holding

VFI GmbH

AAK

Puratos

Zeelandia

HAS Group

Princes Group

Shortening Product Segment Include:

All Purpose Shortening

Emulsified Shortening

High Stability Shortening

Shortening Product Application Include:

Baking

Frying

Confectionery and Pastry

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Shortening Industry PESTEL Analysis

Chapter 3: Global Shortening Industry Porter’s Five Forces Analysis

Chapter 4: Global Shortening Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Shortening Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Shortening Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Shortening Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources