Research Summary
Sanitary napkins, also known as menstrual pads or simply pads, are absorbent hygiene products worn by individuals who menstruate to manage menstrual bleeding. Typically made of soft, absorbent materials like cotton, these pads are designed to be worn inside underwear to absorb menstrual flow and prevent leaks. They come in various shapes, sizes, and absorbencies to accommodate different flow levels and preferences. Some pads feature adhesive strips or wings to secure them in place. Sanitary napkins are an essential part of menstrual hygiene management, providing comfort, protection, and discretion during menstruation.
According to DIResearch's in-depth investigation and research, the global Sanitary Napkins market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Sanitary Napkins include Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Johnson & Johnson, Essity, Baiya Corporation, Kingdom Healthcare, Kao Corporation, Jieling, The Honest Company, Edgewell Personal Care, Elleair, KleanNara, Ontex International, Corman SpA, Bjbest, TZMO, Veeda, C-BONS Holding, Zhejiang Haoyue, Fujian Hengli, Qianjin Group, Purcotton, Vinda, Henan Shulai Sanitation Products etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Sanitary Napkins. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Sanitary Napkins market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Sanitary Napkins market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Sanitary Napkins industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Sanitary Napkins Include:
Procter & Gamble
Kimberly-Clark
Unicharm
Hengan
Johnson & Johnson
Essity
Baiya Corporation
Kingdom Healthcare
Kao Corporation
Jieling
The Honest Company
Edgewell Personal Care
Elleair
KleanNara
Ontex International
Corman SpA
Bjbest
TZMO
Veeda
C-BONS Holding
Zhejiang Haoyue
Fujian Hengli
Qianjin Group
Purcotton
Vinda
Henan Shulai Sanitation Products
Sanitary Napkins Product Segment Include:
Daily Sanitary Napkins
Night Sanitary Napkins
Sanitary Napkins Product Application Include:
Super/Hypermarkets
Convenience Store
Retail Pharmacies
Online Sales
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Sanitary Napkins Industry PESTEL Analysis
Chapter 3: Global Sanitary Napkins Industry Porter’s Five Forces Analysis
Chapter 4: Global Sanitary Napkins Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Sanitary Napkins Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Sanitary Napkins Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Sanitary Napkins Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Sanitary Napkins Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Sanitary Napkins Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Sanitary Napkins Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Sanitary Napkins Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Sanitary Napkins Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
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