Global Rower Competitive Landscape Professional Research Report 2025
Research Summary
A rower, also known as a rowing machine or rowing ergometer, is a fitness equipment device designed to simulate the action of rowing a boat. It typically consists of a sliding seat, footrests, a handlebar, and a resistance mechanism, which may be air, water, hydraulic, or magnetic-based. Users sit on the seat and grasp the handlebar, then push with their legs and pull with their arms to simulate the motion of rowing. Rowers offer a full-body workout that engages major muscle groups including the legs, back, arms, and core, making them popular for cardiovascular exercise, strength training, and endurance building. They are commonly used in gyms, fitness centers, and homes as an effective and low-impact exercise option suitable for people of all fitness levels.
According to DIResearch's in-depth investigation and research, the global Rower market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Rower include Concept2, WaterRower Machine, FIRST DEGREE FITNESS, LifeCORE Fitness, HealthCare International, Bodycraft, KETTLER, Stamina Products, Sunny Health & Fitness, ProForm, LifeSpan, DKN Technology, Velocity Exercise, SOLE Treadmills, Johnson Health Tech, Soozier, NordicTrack etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Rower. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Rower market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Rower market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Rower industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Rower Include:
Concept2
WaterRower Machine
FIRST DEGREE FITNESS
LifeCORE Fitness
HealthCare International
Bodycraft
KETTLER
Stamina Products
Sunny Health & Fitness
ProForm
LifeSpan
DKN Technology
Velocity Exercise
SOLE Treadmills
Johnson Health Tech
Soozier
NordicTrack
Rower Product Segment Include:
Air Rower
Magnetic Rower
Hydraulic Rower
Water Rower
Rower Product Application Include:
Residential
Commercial
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Rower Industry PESTEL Analysis
Chapter 3: Global Rower Industry Porter’s Five Forces Analysis
Chapter 4: Global Rower Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Rower Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Rower Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Rower Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Rower Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Rower Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Rower Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Rower Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Rower Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Rower Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Rower Product by Type
- 1.2.1 Air Rower
- 1.2.2 Magnetic Rower
- 1.2.3 Hydraulic Rower
- 1.2.4 Water Rower
- 1.3 Rower Product by Application
- 1.3.1 Residential
- 1.3.2 Commercial
- 1.4 Global Rower Market Revenue and Sales Analysis
- 1.4.1 Global Rower Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Rower Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Rower Market Sales Price Trend Analysis (2020-2032)
- 1.5 Rower Industry Trends and Innovation
- 1.5.1 Rower Industry Trends and Innovation
- 1.5.2 Rower Market Drivers and Challenges
- 2 Rower Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Rower Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Rower Market Analysis by Regions
- 4.1 Rower Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Rower Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Rower Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Rower Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Rower Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Rower Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Rower Sales and Market Share Forecast by Region (2026-2032)
- 4.4 Global Rower Sales Price Trend Analysis (2020-2032)
- 5 Global Rower Market Size by Type and Application
- 5.1 Global Rower Market Size by Type
- 5.1.1 Global Rower Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Rower Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Rower Market Size by Application
- 5.2.1 Global Rower Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Rower Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Rower Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Rower Market Size by Type
- 6.3.1 North America Rower Sales by Type (2020-2032)
- 6.3.2 North America Rower Revenue by Type (2020-2032)
- 6.4 North America Rower Market Size by Application
- 6.4.1 North America Rower Sales by Application (2020-2032)
- 6.4.2 North America Rower Revenue by Application (2020-2032)
- 6.5 North America Rower Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Rower Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Rower Market Size by Type
- 7.3.1 Europe Rower Sales by Type (2020-2032)
- 7.3.2 Europe Rower Revenue by Type (2020-2032)
- 7.4 Europe Rower Market Size by Application
- 7.4.1 Europe Rower Sales by Application (2020-2032)
- 7.4.2 Europe Rower Revenue by Application (2020-2032)
- 7.5 Europe Rower Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Rower Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Rower Market Size by Type
- 8.3.1 China Rower Sales by Type (2020-2032)
- 8.3.2 China Rower Revenue by Type (2020-2032)
- 8.4 China Rower Market Size by Application
- 8.4.1 China Rower Sales by Application (2020-2032)
- 8.4.2 China Rower Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Rower Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Rower Market Size by Type
- 9.3.1 APAC (excl. China) Rower Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Rower Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Rower Market Size by Application
- 9.4.1 APAC (excl. China) Rower Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Rower Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Rower Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Rower Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Rower Market Size by Type
- 10.3.1 Latin America Rower Sales by Type (2020-2032)
- 10.3.2 Latin America Rower Revenue by Type (2020-2032)
- 10.4 Latin America Rower Market Size by Application
- 10.4.1 Latin America Rower Sales by Application (2020-2032)
- 10.4.2 Latin America Rower Revenue by Application (2020-2032)
- 10.5 Latin America Rower Market Size by Country
- 10.6 Latin America Rower Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Rower Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Rower Market Size by Type
- 11.3.1 Middle East & Africa Rower Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Rower Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Rower Market Size by Application
- 11.4.1 Middle East & Africa Rower Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Rower Revenue by Application (2020-2032)
- 11.5 Middle East Rower Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Rower Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Rower Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Rower Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Rower Average Sales Price by Manufacturers (2021-2025)
- 12.2 Rower Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Rower Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Concept2
- 13.1.1 Concept2 Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Concept2 Rower Product Portfolio
- 13.1.3 Concept2 Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 WaterRower Machine
- 13.2.1 WaterRower Machine Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 WaterRower Machine Rower Product Portfolio
- 13.2.3 WaterRower Machine Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 FIRST DEGREE FITNESS
- 13.3.1 FIRST DEGREE FITNESS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 FIRST DEGREE FITNESS Rower Product Portfolio
- 13.3.3 FIRST DEGREE FITNESS Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 LifeCORE Fitness
- 13.4.1 LifeCORE Fitness Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 LifeCORE Fitness Rower Product Portfolio
- 13.4.3 LifeCORE Fitness Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 HealthCare International
- 13.5.1 HealthCare International Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 HealthCare International Rower Product Portfolio
- 13.5.3 HealthCare International Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Bodycraft
- 13.6.1 Bodycraft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Bodycraft Rower Product Portfolio
- 13.6.3 Bodycraft Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 KETTLER
- 13.7.1 KETTLER Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 KETTLER Rower Product Portfolio
- 13.7.3 KETTLER Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Stamina Products
- 13.8.1 Stamina Products Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Stamina Products Rower Product Portfolio
- 13.8.3 Stamina Products Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Sunny Health & Fitness
- 13.9.1 Sunny Health & Fitness Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Sunny Health & Fitness Rower Product Portfolio
- 13.9.3 Sunny Health & Fitness Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 ProForm
- 13.10.1 ProForm Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 ProForm Rower Product Portfolio
- 13.10.3 ProForm Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 LifeSpan
- 13.11.1 LifeSpan Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 LifeSpan Rower Product Portfolio
- 13.11.3 LifeSpan Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 DKN Technology
- 13.12.1 DKN Technology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 DKN Technology Rower Product Portfolio
- 13.12.3 DKN Technology Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.13 Velocity Exercise
- 13.13.1 Velocity Exercise Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Velocity Exercise Rower Product Portfolio
- 13.13.3 Velocity Exercise Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.14 SOLE Treadmills
- 13.14.1 SOLE Treadmills Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 SOLE Treadmills Rower Product Portfolio
- 13.14.3 SOLE Treadmills Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.15 Johnson Health Tech
- 13.15.1 Johnson Health Tech Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Johnson Health Tech Rower Product Portfolio
- 13.15.3 Johnson Health Tech Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.16 Soozier
- 13.16.1 Soozier Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Soozier Rower Product Portfolio
- 13.16.3 Soozier Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.17 NordicTrack
- 13.17.1 NordicTrack Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.17.2 NordicTrack Rower Product Portfolio
- 13.17.3 NordicTrack Rower Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Rower Industry Chain Analysis
- 14.2 Rower Industry Raw Material and Suppliers Analysis
- 14.2.1 Rower Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Rower Typical Downstream Customers
- 14.4 Rower Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook