Global Retargeting Software Competitive Landscape Professional Research Report 2025

Research Summary

Retargeting software, also known as remarketing software, is a digital marketing tool designed to target and re-engage website visitors who have previously interacted with a brand but did not make a desired action, such as a purchase or sign-up. This software employs tracking pixels or cookies to collect data on users' behavior and then delivers personalized ads to them across other websites or digital platforms they subsequently visit. By leveraging this technology, businesses can strategically display tailored advertisements to potential customers, reminding them of products or services they viewed earlier. Retargeting software aims to increase conversion rates, enhance brand recall, and encourage users to return and complete desired actions, ultimately improving the effectiveness of online marketing campaigns.

According to DIResearch's in-depth investigation and research, the global Retargeting Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Retargeting Software include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Retargeting Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Retargeting Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Retargeting Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retargeting Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Retargeting Software Include:

AdRoll

Jabmo

Outbrain

SteelHouse

Justuno

Criteo

Mailchimp

ReTargeter

OptiMonk

Marin Software

Retargeting

Match2One

Retargeting Software Product Segment Include:

Cloud Based

On Premises

Retargeting Software Product Application Include:

Large Enterprises

SMEs

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Retargeting Software Industry PESTEL Analysis

Chapter 3: Global Retargeting Software Industry Porter’s Five Forces Analysis

Chapter 4: Global Retargeting Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global Retargeting Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Retargeting Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Retargeting Software Market Overview
1.1 Product Definition and Statistical Scope
1.2 Retargeting Software Product by Type
1.2.1 Cloud Based
1.2.2 On Premises
1.3 Retargeting Software Product by Application
1.3.1 Large Enterprises
1.3.2 SMEs
1.4 Global Retargeting Software Market Size Analysis (2020-2032)
1.5 Retargeting Software Market Development Status and Trends
1.5.1 Retargeting Software Industry Development Status Analysis
1.5.2 Retargeting Software Industry Development Trends Analysis
2 Retargeting Software Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Retargeting Software Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Retargeting Software Market Analysis by Regions
4.1 Global Retargeting Software Overall Market: 2024 VS 2025 VS 2032
4.2 Global Retargeting Software Revenue and Forecast Analysis (2020-2032)
4.2.1 Global Retargeting Software Revenue and Market Share by Region (2020-2025)
4.2.2 Global Retargeting Software Revenue Forecast by Region (2026-2032)
5 Global Retargeting Software Market Size by Type and Application
5.1 Global Retargeting Software Market Size by Type (2020-2032)
5.2 Global Retargeting Software Market Size by Application (2020-2032)
6 North America
6.1 North America Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America Retargeting Software Market Size by Type
6.4 North America Retargeting Software Market Size by Application
6.5 North America Retargeting Software Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Retargeting Software Market Size by Type
7.4 Europe Retargeting Software Market Size by Application
7.5 Europe Retargeting Software Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China Retargeting Software Market Size by Type
8.4 China Retargeting Software Market Size by Application
9 APAC (excl. China)
9.1 APAC (excl. China) Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Retargeting Software Market Size by Type
9.4 APAC (excl. China) Retargeting Software Market Size by Application
9.5 APAC (excl. China) Retargeting Software Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Retargeting Software Market Size by Type
10.4 Latin America Retargeting Software Market Size by Application
10.5 Latin America Retargeting Software Market Size by Country
10.5.1 Mexico
10.5.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Retargeting Software Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Retargeting Software Market Size by Type
11.4 Middle East & Africa Retargeting Software Market Size by Application
11.5 Middle East & Africa Retargeting Software Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Retargeting Software Market Revenue by Key Manufacturers (2021-2025)
12.2 Retargeting Software Competitive Landscape Analysis and Market Dynamic
12.2.1 Retargeting Software Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 AdRoll
13.1.1 AdRoll Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 AdRoll Retargeting Software Product Portfolio
13.1.3 AdRoll Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.2 Jabmo
13.2.1 Jabmo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Jabmo Retargeting Software Product Portfolio
13.2.3 Jabmo Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.3 Outbrain
13.3.1 Outbrain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Outbrain Retargeting Software Product Portfolio
13.3.3 Outbrain Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.4 SteelHouse
13.4.1 SteelHouse Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 SteelHouse Retargeting Software Product Portfolio
13.4.3 SteelHouse Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.5 Justuno
13.5.1 Justuno Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Justuno Retargeting Software Product Portfolio
13.5.3 Justuno Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.6 Criteo
13.6.1 Criteo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Criteo Retargeting Software Product Portfolio
13.6.3 Criteo Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.7 Mailchimp
13.7.1 Mailchimp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Mailchimp Retargeting Software Product Portfolio
13.7.3 Mailchimp Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.8 ReTargeter
13.8.1 ReTargeter Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 ReTargeter Retargeting Software Product Portfolio
13.8.3 ReTargeter Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.9 OptiMonk
13.9.1 OptiMonk Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 OptiMonk Retargeting Software Product Portfolio
13.9.3 OptiMonk Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.10 Marin Software
13.10.1 Marin Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Marin Software Retargeting Software Product Portfolio
13.10.3 Marin Software Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.11 Retargeting
13.11.1 Retargeting Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Retargeting Retargeting Software Product Portfolio
13.11.3 Retargeting Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.12 Match2One
13.12.1 Match2One Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Match2One Retargeting Software Product Portfolio
13.12.3 Match2One Retargeting Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 Retargeting Software Industry Chain Analysis
14.2 Retargeting Software Industry Raw Material and Suppliers Analysis
14.2.1 Retargeting Software Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Retargeting Software Typical Downstream Customers
14.4 Retargeting Software Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings