Research Summary
Retargeting software, also known as remarketing software, is a digital marketing tool designed to target and re-engage website visitors who have previously interacted with a brand but did not make a desired action, such as a purchase or sign-up. This software employs tracking pixels or cookies to collect data on users' behavior and then delivers personalized ads to them across other websites or digital platforms they subsequently visit. By leveraging this technology, businesses can strategically display tailored advertisements to potential customers, reminding them of products or services they viewed earlier. Retargeting software aims to increase conversion rates, enhance brand recall, and encourage users to return and complete desired actions, ultimately improving the effectiveness of online marketing campaigns.
According to DIResearch's in-depth investigation and research, the global Retargeting Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Retargeting Software include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Retargeting Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Retargeting Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Retargeting Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retargeting Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Retargeting Software Include:
AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One
Retargeting Software Product Segment Include:
Cloud Based
On Premises
Retargeting Software Product Application Include:
Large Enterprises
SMEs
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Retargeting Software Industry PESTEL Analysis
Chapter 3: Global Retargeting Software Industry Porter’s Five Forces Analysis
Chapter 4: Global Retargeting Software Major Regional Market Size and Forecast Analysis
Chapter 5: Global Retargeting Software Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Retargeting Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Retargeting Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
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