Global Retail Bank Loyalty Program Competitive Landscape Professional Research Report 2025

Research Summary

A retail bank loyalty program is a customer rewards initiative designed to foster customer loyalty and engagement within the banking sector. These programs are structured to incentivize and retain customers by offering various benefits, rewards, or perks based on their banking activities and relationships with the bank. Common features of retail bank loyalty programs include points accumulation for transactions, discounts on banking services, cashback rewards, and exclusive access to certain financial products or services. The aim is to encourage customers to continue using the bank's services, such as savings accounts, credit cards, loans, or online banking, by providing tangible and intangible benefits that enhance the overall customer experience. These programs also contribute to customer retention, helping banks build long-term relationships and compete in a competitive financial services market.

According to DIResearch's in-depth investigation and research, the global Retail Bank Loyalty Program market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Retail Bank Loyalty Program include FIS Corporate, Maritz, IBM, TIBCO Software, Hitachi-solutions, Oracle Corporation, Comarch, Aimia, Exchange Solutions, Creatio, Customer Portfolios, Antavo etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Retail Bank Loyalty Program. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Retail Bank Loyalty Program market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Retail Bank Loyalty Program market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Retail Bank Loyalty Program industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Retail Bank Loyalty Program Include:

FIS Corporate

Maritz

IBM

TIBCO Software

Hitachi-solutions

Oracle Corporation

Comarch

Aimia

Exchange Solutions

Creatio

Customer Portfolios

Antavo

Retail Bank Loyalty Program Product Segment Include:

Subscription-based Program

Points Program

Others

Retail Bank Loyalty Program Product Application Include:

Personal User

Business User

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Retail Bank Loyalty Program Industry PESTEL Analysis

Chapter 3: Global Retail Bank Loyalty Program Industry Porter’s Five Forces Analysis

Chapter 4: Global Retail Bank Loyalty Program Major Regional Market Size and Forecast Analysis

Chapter 5: Global Retail Bank Loyalty Program Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Retail Bank Loyalty Program Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Retail Bank Loyalty Program Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Retail Bank Loyalty Program Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Retail Bank Loyalty Program Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Retail Bank Loyalty Program Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Retail Bank Loyalty Program Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Retail Bank Loyalty Program Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Retail Bank Loyalty Program Market Overview
1.1 Product Definition and Statistical Scope
1.2 Retail Bank Loyalty Program Product by Type
1.2.1 Subscription-based Program
1.2.2 Points Program
1.2.3 Others
1.3 Retail Bank Loyalty Program Product by Application
1.3.1 Personal User
1.3.2 Business User
1.4 Global Retail Bank Loyalty Program Market Size Analysis (2020-2032)
1.5 Retail Bank Loyalty Program Market Development Status and Trends
1.5.1 Retail Bank Loyalty Program Industry Development Status Analysis
1.5.2 Retail Bank Loyalty Program Industry Development Trends Analysis
2 Retail Bank Loyalty Program Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Retail Bank Loyalty Program Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Retail Bank Loyalty Program Market Analysis by Regions
4.1 Global Retail Bank Loyalty Program Overall Market: 2024 VS 2025 VS 2032
4.2 Global Retail Bank Loyalty Program Revenue and Forecast Analysis (2020-2032)
4.2.1 Global Retail Bank Loyalty Program Revenue and Market Share by Region (2020-2025)
4.2.2 Global Retail Bank Loyalty Program Revenue Forecast by Region (2026-2032)
5 Global Retail Bank Loyalty Program Market Size by Type and Application
5.1 Global Retail Bank Loyalty Program Market Size by Type (2020-2032)
5.2 Global Retail Bank Loyalty Program Market Size by Application (2020-2032)
6 North America
6.1 North America Retail Bank Loyalty Program Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America Retail Bank Loyalty Program Market Size by Type
6.4 North America Retail Bank Loyalty Program Market Size by Application
6.5 North America Retail Bank Loyalty Program Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Retail Bank Loyalty Program Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Retail Bank Loyalty Program Market Size by Type
7.4 Europe Retail Bank Loyalty Program Market Size by Application
7.5 Europe Retail Bank Loyalty Program Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Retail Bank Loyalty Program Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China Retail Bank Loyalty Program Market Size by Type
8.4 China Retail Bank Loyalty Program Market Size by Application
9 APAC (excl. China)
9.1 APAC (excl. China) Retail Bank Loyalty Program Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Retail Bank Loyalty Program Market Size by Type
9.4 APAC (excl. China) Retail Bank Loyalty Program Market Size by Application
9.5 APAC (excl. China) Retail Bank Loyalty Program Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America Retail Bank Loyalty Program Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Retail Bank Loyalty Program Market Size by Type
10.4 Latin America Retail Bank Loyalty Program Market Size by Application
10.5 Latin America Retail Bank Loyalty Program Market Size by Country
10.5.1 Mexico
10.5.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Retail Bank Loyalty Program Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Retail Bank Loyalty Program Market Size by Type
11.4 Middle East & Africa Retail Bank Loyalty Program Market Size by Application
11.5 Middle East & Africa Retail Bank Loyalty Program Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Retail Bank Loyalty Program Market Revenue by Key Manufacturers (2021-2025)
12.2 Retail Bank Loyalty Program Competitive Landscape Analysis and Market Dynamic
12.2.1 Retail Bank Loyalty Program Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 FIS Corporate
13.1.1 FIS Corporate Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 FIS Corporate Retail Bank Loyalty Program Product Portfolio
13.1.3 FIS Corporate Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.2 Maritz
13.2.1 Maritz Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Maritz Retail Bank Loyalty Program Product Portfolio
13.2.3 Maritz Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.3 IBM
13.3.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 IBM Retail Bank Loyalty Program Product Portfolio
13.3.3 IBM Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.4 TIBCO Software
13.4.1 TIBCO Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 TIBCO Software Retail Bank Loyalty Program Product Portfolio
13.4.3 TIBCO Software Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.5 Hitachi-solutions
13.5.1 Hitachi-solutions Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Hitachi-solutions Retail Bank Loyalty Program Product Portfolio
13.5.3 Hitachi-solutions Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.6 Oracle Corporation
13.6.1 Oracle Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Oracle Corporation Retail Bank Loyalty Program Product Portfolio
13.6.3 Oracle Corporation Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.7 Comarch
13.7.1 Comarch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Comarch Retail Bank Loyalty Program Product Portfolio
13.7.3 Comarch Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.8 Aimia
13.8.1 Aimia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Aimia Retail Bank Loyalty Program Product Portfolio
13.8.3 Aimia Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.9 Exchange Solutions
13.9.1 Exchange Solutions Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Exchange Solutions Retail Bank Loyalty Program Product Portfolio
13.9.3 Exchange Solutions Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.10 Creatio
13.10.1 Creatio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Creatio Retail Bank Loyalty Program Product Portfolio
13.10.3 Creatio Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.11 Customer Portfolios
13.11.1 Customer Portfolios Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Customer Portfolios Retail Bank Loyalty Program Product Portfolio
13.11.3 Customer Portfolios Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
13.12 Antavo
13.12.1 Antavo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Antavo Retail Bank Loyalty Program Product Portfolio
13.12.3 Antavo Retail Bank Loyalty Program Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 Retail Bank Loyalty Program Industry Chain Analysis
14.2 Retail Bank Loyalty Program Industry Raw Material and Suppliers Analysis
14.2.1 Retail Bank Loyalty Program Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Retail Bank Loyalty Program Typical Downstream Customers
14.4 Retail Bank Loyalty Program Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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