Global Real Estate Marketing Software Competitive Landscape Professional Research Report 2025

Research Summary

Real estate marketing software refers to digital tools and platforms designed to assist real estate professionals, agents, and agencies in promoting and managing their property listings and services. These software solutions offer a range of features to streamline marketing efforts, enhance client communication, and optimize lead generation. Common functionalities include the creation of visually appealing property listings, the management of advertising campaigns, social media integration, customer relationship management (CRM), and analytics to track the performance of marketing strategies. Real estate marketing software aims to improve efficiency, increase visibility for property listings, and ultimately attract potential buyers or tenants. Additionally, some platforms may incorporate automation, email marketing, and other tools to help real estate professionals effectively reach their target audience and stay competitive in the dynamic real estate market.

According to DIResearch's in-depth investigation and research, the global Real Estate Marketing Software market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Real Estate Marketing Software include AppFolio, BoomTown, Constellation Real Estate Group (CREG), IXACT Contact, Nestio, Placester, CoStar, Propertybase, Rezora, Buildout, Real Geeks, Keller Williams Realty, MRI Software, LeadSquared, IContact, Point2 etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Real Estate Marketing Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Real Estate Marketing Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Real Estate Marketing Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Real Estate Marketing Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Real Estate Marketing Software Include:

AppFolio

BoomTown

Constellation Real Estate Group (CREG)

IXACT Contact

Nestio

Placester

CoStar

Propertybase

Rezora

Buildout

Real Geeks

Keller Williams Realty

MRI Software

LeadSquared

IContact

Point2

Real Estate Marketing Software Product Segment Include:

Cloud Based

Web Based

Real Estate Marketing Software Product Application Include:

Large Enterprises

SMEs

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Real Estate Marketing Software Industry PESTEL Analysis

Chapter 3: Global Real Estate Marketing Software Industry Porter’s Five Forces Analysis

Chapter 4: Global Real Estate Marketing Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global Real Estate Marketing Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Real Estate Marketing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Real Estate Marketing Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources