Research Summary
Public opinion monitoring systems are tools or platforms used to gather, analyze, and interpret public sentiment, attitudes, and perceptions on various topics, issues, or entities. These systems utilize a combination of techniques such as data collection from social media, surveys, news articles, blogs, forums, and other sources to capture public opinions in real-time or over specific periods. They employ natural language processing, sentiment analysis, and data mining algorithms to process large volumes of data and extract meaningful insights. The information gathered from these systems can be used by governments, organizations, businesses, and researchers to understand public sentiment, track trends, evaluate policies, manage reputation, and make informed decisions. Public opinion monitoring systems play a crucial role in modern-day communication and decision-making processes, providing valuable insights into the views and preferences of the general population.
According to DIResearch's in-depth investigation and research, the global Public Opinion Monitoring Systems market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Public Opinion Monitoring Systems include Zoho, Salesforce, Sprinklr, Meltwater, Digimind, LexisNexis, Crowd Analyzer, Lucidya, TVEyes, Factiva, Muck Rack, Brandwatch, Semrush, AlphaSense, Ahrefs, Brand24, Amplify, Mentionlytics, Dataminr, Istarshine, People.com, Midu, Wenge Group, Toom, Uuwatch, Wisers, Zhiwei Data, China Data, Eefung, Mediaforce etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Public Opinion Monitoring Systems. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Public Opinion Monitoring Systems market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Public Opinion Monitoring Systems market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Public Opinion Monitoring Systems industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Public Opinion Monitoring Systems Include:
Zoho
Salesforce
Sprinklr
Meltwater
Digimind
LexisNexis
Crowd Analyzer
Lucidya
TVEyes
Factiva
Muck Rack
Brandwatch
Semrush
AlphaSense
Ahrefs
Brand24
Amplify
Mentionlytics
Dataminr
Istarshine
People.com
Midu
Wenge Group
Toom
Uuwatch
Wisers
Zhiwei Data
China Data
Eefung
Mediaforce
Public Opinion Monitoring Systems Product Segment Include:
Cloud Based
On-premises
Public Opinion Monitoring Systems Product Application Include:
Media Organizations
Government
Enterprises
Schools and Universities
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Public Opinion Monitoring Systems Industry PESTEL Analysis
Chapter 3: Global Public Opinion Monitoring Systems Industry Porter’s Five Forces Analysis
Chapter 4: Global Public Opinion Monitoring Systems Major Regional Market Size and Forecast Analysis
Chapter 5: Global Public Opinion Monitoring Systems Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Public Opinion Monitoring Systems Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Public Opinion Monitoring Systems Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Public Opinion Monitoring Systems Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Public Opinion Monitoring Systems Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Public Opinion Monitoring Systems Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Public Opinion Monitoring Systems Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Public Opinion Monitoring Systems Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Public Opinion Monitoring Systems Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Public Opinion Monitoring Systems Product by Type
- 1.2.1 Cloud Based
- 1.2.2 On-premises
- 1.3 Public Opinion Monitoring Systems Product by Application
- 1.3.1 Media Organizations
- 1.3.2 Government
- 1.3.3 Enterprises
- 1.3.4 Schools and Universities
- 1.3.5 Others
- 1.4 Global Public Opinion Monitoring Systems Market Size Analysis (2020-2032)
- 1.5 Public Opinion Monitoring Systems Market Development Status and Trends
- 1.5.1 Public Opinion Monitoring Systems Industry Development Status Analysis
- 1.5.2 Public Opinion Monitoring Systems Industry Development Trends Analysis
- 2 Public Opinion Monitoring Systems Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Public Opinion Monitoring Systems Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Public Opinion Monitoring Systems Market Analysis by Regions
- 4.1 Global Public Opinion Monitoring Systems Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Public Opinion Monitoring Systems Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Public Opinion Monitoring Systems Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Public Opinion Monitoring Systems Revenue Forecast by Region (2026-2032)
- 5 Global Public Opinion Monitoring Systems Market Size by Type and Application
- 5.1 Global Public Opinion Monitoring Systems Market Size by Type (2020-2032)
- 5.2 Global Public Opinion Monitoring Systems Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Public Opinion Monitoring Systems Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Public Opinion Monitoring Systems Market Size by Type
- 6.4 North America Public Opinion Monitoring Systems Market Size by Application
- 6.5 North America Public Opinion Monitoring Systems Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Public Opinion Monitoring Systems Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Public Opinion Monitoring Systems Market Size by Type
- 7.4 Europe Public Opinion Monitoring Systems Market Size by Application
- 7.5 Europe Public Opinion Monitoring Systems Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Public Opinion Monitoring Systems Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Public Opinion Monitoring Systems Market Size by Type
- 8.4 China Public Opinion Monitoring Systems Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Public Opinion Monitoring Systems Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Public Opinion Monitoring Systems Market Size by Type
- 9.4 APAC (excl. China) Public Opinion Monitoring Systems Market Size by Application
- 9.5 APAC (excl. China) Public Opinion Monitoring Systems Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Public Opinion Monitoring Systems Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Public Opinion Monitoring Systems Market Size by Type
- 10.4 Latin America Public Opinion Monitoring Systems Market Size by Application
- 10.5 Latin America Public Opinion Monitoring Systems Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Public Opinion Monitoring Systems Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Public Opinion Monitoring Systems Market Size by Type
- 11.4 Middle East & Africa Public Opinion Monitoring Systems Market Size by Application
- 11.5 Middle East & Africa Public Opinion Monitoring Systems Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Public Opinion Monitoring Systems Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Public Opinion Monitoring Systems Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Public Opinion Monitoring Systems Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Zoho
- 13.1.1 Zoho Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Zoho Public Opinion Monitoring Systems Product Portfolio
- 13.1.3 Zoho Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Salesforce
- 13.2.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Salesforce Public Opinion Monitoring Systems Product Portfolio
- 13.2.3 Salesforce Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 Sprinklr
- 13.3.1 Sprinklr Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Sprinklr Public Opinion Monitoring Systems Product Portfolio
- 13.3.3 Sprinklr Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 Meltwater
- 13.4.1 Meltwater Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Meltwater Public Opinion Monitoring Systems Product Portfolio
- 13.4.3 Meltwater Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Digimind
- 13.5.1 Digimind Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Digimind Public Opinion Monitoring Systems Product Portfolio
- 13.5.3 Digimind Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 LexisNexis
- 13.6.1 LexisNexis Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 LexisNexis Public Opinion Monitoring Systems Product Portfolio
- 13.6.3 LexisNexis Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Crowd Analyzer
- 13.7.1 Crowd Analyzer Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Crowd Analyzer Public Opinion Monitoring Systems Product Portfolio
- 13.7.3 Crowd Analyzer Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 Lucidya
- 13.8.1 Lucidya Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Lucidya Public Opinion Monitoring Systems Product Portfolio
- 13.8.3 Lucidya Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 TVEyes
- 13.9.1 TVEyes Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 TVEyes Public Opinion Monitoring Systems Product Portfolio
- 13.9.3 TVEyes Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Factiva
- 13.10.1 Factiva Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Factiva Public Opinion Monitoring Systems Product Portfolio
- 13.10.3 Factiva Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Muck Rack
- 13.11.1 Muck Rack Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Muck Rack Public Opinion Monitoring Systems Product Portfolio
- 13.11.3 Muck Rack Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 Brandwatch
- 13.12.1 Brandwatch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Brandwatch Public Opinion Monitoring Systems Product Portfolio
- 13.12.3 Brandwatch Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 Semrush
- 13.13.1 Semrush Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 Semrush Public Opinion Monitoring Systems Product Portfolio
- 13.13.3 Semrush Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 AlphaSense
- 13.14.1 AlphaSense Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 AlphaSense Public Opinion Monitoring Systems Product Portfolio
- 13.14.3 AlphaSense Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 Ahrefs
- 13.15.1 Ahrefs Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Ahrefs Public Opinion Monitoring Systems Product Portfolio
- 13.15.3 Ahrefs Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.16 Brand24
- 13.16.1 Brand24 Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 Brand24 Public Opinion Monitoring Systems Product Portfolio
- 13.16.3 Brand24 Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.17 Amplify
- 13.17.1 Amplify Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.17.2 Amplify Public Opinion Monitoring Systems Product Portfolio
- 13.17.3 Amplify Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.18 Mentionlytics
- 13.18.1 Mentionlytics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.18.2 Mentionlytics Public Opinion Monitoring Systems Product Portfolio
- 13.18.3 Mentionlytics Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.19 Dataminr
- 13.19.1 Dataminr Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.19.2 Dataminr Public Opinion Monitoring Systems Product Portfolio
- 13.19.3 Dataminr Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.20 Istarshine
- 13.20.1 Istarshine Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.20.2 Istarshine Public Opinion Monitoring Systems Product Portfolio
- 13.20.3 Istarshine Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.21 People.com
- 13.21.1 People.com Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.21.2 People.com Public Opinion Monitoring Systems Product Portfolio
- 13.21.3 People.com Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.22 Midu
- 13.22.1 Midu Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.22.2 Midu Public Opinion Monitoring Systems Product Portfolio
- 13.22.3 Midu Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.23 Wenge Group
- 13.23.1 Wenge Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.23.2 Wenge Group Public Opinion Monitoring Systems Product Portfolio
- 13.23.3 Wenge Group Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.24 Toom
- 13.24.1 Toom Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.24.2 Toom Public Opinion Monitoring Systems Product Portfolio
- 13.24.3 Toom Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.25 Uuwatch
- 13.25.1 Uuwatch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.25.2 Uuwatch Public Opinion Monitoring Systems Product Portfolio
- 13.25.3 Uuwatch Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.26 Wisers
- 13.26.1 Wisers Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.26.2 Wisers Public Opinion Monitoring Systems Product Portfolio
- 13.26.3 Wisers Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.27 Zhiwei Data
- 13.27.1 Zhiwei Data Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.27.2 Zhiwei Data Public Opinion Monitoring Systems Product Portfolio
- 13.27.3 Zhiwei Data Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.28 China Data
- 13.28.1 China Data Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.28.2 China Data Public Opinion Monitoring Systems Product Portfolio
- 13.28.3 China Data Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.29 Eefung
- 13.29.1 Eefung Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.29.2 Eefung Public Opinion Monitoring Systems Product Portfolio
- 13.29.3 Eefung Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.30 Mediaforce
- 13.30.1 Mediaforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.30.2 Mediaforce Public Opinion Monitoring Systems Product Portfolio
- 13.30.3 Mediaforce Public Opinion Monitoring Systems Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Public Opinion Monitoring Systems Industry Chain Analysis
- 14.2 Public Opinion Monitoring Systems Industry Raw Material and Suppliers Analysis
- 14.2.1 Public Opinion Monitoring Systems Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Public Opinion Monitoring Systems Typical Downstream Customers
- 14.4 Public Opinion Monitoring Systems Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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