Global Programmatic Display Competitive Landscape Professional Research Report 2024

Global Programmatic Display Competitive Landscape Professional Research Report 2024

Research Summary

Programmatic display advertising is an automated and data-driven approach to buying and placing digital display ads across a vast network of websites, apps, and online platforms. This method relies on sophisticated algorithms and real-time bidding systems to optimize ad placements and target specific audiences based on demographics, behaviors, and interests. Advertisers use programmatic display to streamline the ad buying process, improve efficiency, and enhance the precision of targeting, ultimately increasing the relevance of ads for individual users. Through programmatic display, advertisers can access a diverse array of ad formats, including banners, videos, and interactive content, while leveraging data analytics to continuously refine and optimize their campaigns for better performance and return on investment.

According to DIResearch's in-depth investigation and research, the global Programmatic Display market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Programmatic Display include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, Adobe Systems Incorporated, ByteDance, Baidu, Verizon Communications, eBay, Expedia, MediaMath, The Trade Desk, Xandr, Rakuten etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Programmatic Display. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Programmatic Display market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Programmatic Display market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Programmatic Display industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Programmatic Display Include:

Facebook

Google (Doubleclick)

Amazon

Alibaba

Tencent

Adobe Systems Incorporated

ByteDance

Baidu

Verizon Communications

eBay

Expedia

MediaMath

The Trade Desk

Xandr

Rakuten

Programmatic Display Product Segment Include:

Real Time Bidding (RTB)

Programmatic Direct

Private Exchange Buying (PMP)

Programmatic Display Product Application Include:

E-commerce Ads

Travel Ads

Game Ads

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Programmatic Display Industry PESTEL Analysis

Chapter 3: Global Programmatic Display Industry Porter’s Five Forces Analysis

Chapter 4: Global Programmatic Display Major Regional Market Size and Forecast Analysis

Chapter 5: Global Programmatic Display Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Programmatic Display Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Programmatic Display Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Programmatic Display Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Programmatic Display Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Programmatic Display Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Programmatic Display Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Programmatic Display Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources