Global Personal Watercraft Competitive Landscape Professional Research Report 2025

Research Summary

Personal watercraft, commonly known as jet skis or wave runners, are small, motorized recreational water vehicles designed for aquatic activities. These compact, agile vessels are propelled by a jet of water and can accommodate one to three individuals, depending on the model. They offer thrilling experiences on the water, allowing riders to navigate lakes, rivers, or coastal areas at high speeds while engaging in activities like water sports, cruising, or recreational riding. These watercraft are popular for their maneuverability, speed, and suitability for various water-based activities, offering riders a fun and exciting way to explore and enjoy aquatic environments.

According to DIResearch's in-depth investigation and research, the global Personal Watercraft market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Personal Watercraft include BRP, Yamaha Motor, Kawasaki, KRASH Industries, Belassi, Sanjiang, HISON etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Personal Watercraft. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Personal Watercraft market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Personal Watercraft market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Personal Watercraft industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Personal Watercraft Include:

BRP

Yamaha Motor

Kawasaki

KRASH Industries

Belassi

Sanjiang

HISON

Personal Watercraft Product Segment Include:

Below 800 CC

800 CC-1000CC

1000CC-1500CC

More than 1500CC

Personal Watercraft Product Application Include:

Home/Individual Use

Commercial Use

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Personal Watercraft Industry PESTEL Analysis

Chapter 3: Global Personal Watercraft Industry Porter’s Five Forces Analysis

Chapter 4: Global Personal Watercraft Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Personal Watercraft Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Personal Watercraft Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Personal Watercraft Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Personal Watercraft Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Personal Watercraft Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Personal Watercraft Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Personal Watercraft Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Personal Watercraft Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Personal Watercraft Market Overview
1.1 Product Definition and Statistical Scope
1.2 Personal Watercraft Product by Type
1.2.1 Below 800 CC
1.2.2 800 CC-1000CC
1.2.3 1000CC-1500CC
1.2.4 More than 1500CC
1.3 Personal Watercraft Product by Application
1.3.1 Home/Individual Use
1.3.2 Commercial Use
1.3.3 Others
1.4 Global Personal Watercraft Market Revenue and Sales Analysis
1.4.1 Global Personal Watercraft Revenue Market Size Analysis (2020-2032)
1.4.2 Global Personal Watercraft Sales Market Size Analysis (2020-2032)
1.4.3 Global Personal Watercraft Market Sales Price Trend Analysis (2020-2032)
1.5 Personal Watercraft Industry Trends and Innovation
1.5.1 Personal Watercraft Industry Trends and Innovation
1.5.2 Personal Watercraft Market Drivers and Challenges
2 Personal Watercraft Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Personal Watercraft Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Personal Watercraft Market Analysis by Regions
4.1 Global Personal Watercraft Overall Market: 2024 VS 2025 VS 2032
4.2 Global Personal Watercraft Revenue and Forecast Analysis (2020-2032)
4.2.1 Global Personal Watercraft Revenue and Market Share by Region (2020-2025)
4.2.2 Global Personal Watercraft Revenue and Market Share Forecast by Region (2026-2032)
4.3 Global Personal Watercraft Sales and Forecast Analysis (2020-2032)
4.3.1 Global Personal Watercraft Sales and Market Share by Region (2020-2025)
4.3.2 Global Personal Watercraft Sales and Market Share Forecast by Region (2026-2032)
4.4 Global Personal Watercraft Sales Price Trend Analysis (2020-2032)
5 Global Personal Watercraft Market Size by Type and Application
5.1 Global Personal Watercraft Market Size by Type
5.1.1 Global Personal Watercraft Revenue and Forecast Analysis by Type (2020-2032)
5.1.2 Global Personal Watercraft Sales and Forecast Analysis by Type (2020-2032)
5.2 Global Personal Watercraft Market Size by Application
5.2.1 Global Personal Watercraft Revenue and Forecast Analysis by Application (2020-2032)
5.2.2 Global Personal Watercraft Sales and Forecast Analysis by Application (2020-2032)
6 North America
6.1 North America Personal Watercraft Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America Personal Watercraft Market Size by Type
6.3.1 North America Personal Watercraft Sales by Type (2020-2032)
6.3.2 North America Personal Watercraft Revenue by Type (2020-2032)
6.4 North America Personal Watercraft Market Size by Application
6.4.1 North America Personal Watercraft Sales by Application (2020-2032)
6.4.2 North America Personal Watercraft Revenue by Application (2020-2032)
6.5 North America Personal Watercraft Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Personal Watercraft Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Personal Watercraft Market Size by Type
7.3.1 Europe Personal Watercraft Sales by Type (2020-2032)
7.3.2 Europe Personal Watercraft Revenue by Type (2020-2032)
7.4 Europe Personal Watercraft Market Size by Application
7.4.1 Europe Personal Watercraft Sales by Application (2020-2032)
7.4.2 Europe Personal Watercraft Revenue by Application (2020-2032)
7.5 Europe Personal Watercraft Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Personal Watercraft Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China Personal Watercraft Market Size by Type
8.3.1 China Personal Watercraft Sales by Type (2020-2032)
8.3.2 China Personal Watercraft Revenue by Type (2020-2032)
8.4 China Personal Watercraft Market Size by Application
8.4.1 China Personal Watercraft Sales by Application (2020-2032)
8.4.2 China Personal Watercraft Revenue by Application (2020-2032)
9 APAC (excl. China)
9.1 APAC (excl. China) Personal Watercraft Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Personal Watercraft Market Size by Type
9.3.1 APAC (excl. China) Personal Watercraft Sales by Type (2020-2032)
9.3.2 APAC (excl. China) Personal Watercraft Revenue by Type (2020-2032)
9.4 APAC (excl. China) Personal Watercraft Market Size by Application
9.4.1 APAC (excl. China) Personal Watercraft Sales by Application (2020-2032)
9.4.2 APAC (excl. China) Personal Watercraft Revenue by Application (2020-2032)
9.5 APAC (excl. China) Personal Watercraft Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America Personal Watercraft Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Personal Watercraft Market Size by Type
10.3.1 Latin America Personal Watercraft Sales by Type (2020-2032)
10.3.2 Latin America Personal Watercraft Revenue by Type (2020-2032)
10.4 Latin America Personal Watercraft Market Size by Application
10.4.1 Latin America Personal Watercraft Sales by Application (2020-2032)
10.4.2 Latin America Personal Watercraft Revenue by Application (2020-2032)
10.5 Latin America Personal Watercraft Market Size by Country
10.6 Latin America Personal Watercraft Market Size by Country
10.6.1 Mexico
10.6.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Personal Watercraft Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Personal Watercraft Market Size by Type
11.3.1 Middle East & Africa Personal Watercraft Sales by Type (2020-2032)
11.3.2 Middle East & Africa Personal Watercraft Revenue by Type (2020-2032)
11.4 Middle East & Africa Personal Watercraft Market Size by Application
11.4.1 Middle East & Africa Personal Watercraft Sales by Application (2020-2032)
11.4.2 Middle East & Africa Personal Watercraft Revenue by Application (2020-2032)
11.5 Middle East Personal Watercraft Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Personal Watercraft Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
12.1.1 Global Personal Watercraft Market Sales by Key Manufacturers (2021-2025)
12.1.2 Global Personal Watercraft Market Revenue by Key Manufacturers (2021-2025)
12.1.3 Global Personal Watercraft Average Sales Price by Manufacturers (2021-2025)
12.2 Personal Watercraft Competitive Landscape Analysis and Market Dynamic
12.2.1 Personal Watercraft Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 BRP
13.1.1 BRP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 BRP Personal Watercraft Product Portfolio
13.1.3 BRP Personal Watercraft Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.2 Yamaha Motor
13.2.1 Yamaha Motor Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Yamaha Motor Personal Watercraft Product Portfolio
13.2.3 Yamaha Motor Personal Watercraft Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.3 Kawasaki
13.3.1 Kawasaki Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Kawasaki Personal Watercraft Product Portfolio
13.3.3 Kawasaki Personal Watercraft Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.4 KRASH Industries
13.4.1 KRASH Industries Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 KRASH Industries Personal Watercraft Product Portfolio
13.4.3 KRASH Industries Personal Watercraft Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.5 Belassi
13.5.1 Belassi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Belassi Personal Watercraft Product Portfolio
13.5.3 Belassi Personal Watercraft Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.6 Sanjiang
13.6.1 Sanjiang Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Sanjiang Personal Watercraft Product Portfolio
13.6.3 Sanjiang Personal Watercraft Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.7 HISON
13.7.1 HISON Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 HISON Personal Watercraft Product Portfolio
13.7.3 HISON Personal Watercraft Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 Personal Watercraft Industry Chain Analysis
14.2 Personal Watercraft Industry Raw Material and Suppliers Analysis
14.2.1 Personal Watercraft Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Personal Watercraft Typical Downstream Customers
14.4 Personal Watercraft Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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