Global OTT (Over The Top) Competitive Landscape Professional Research Report 2024

Global OTT (Over The Top) Competitive Landscape Professional Research Report 2024



Research Summary

Over-the-top (OTT) refers to the delivery of video, audio, and other content over the internet directly to users, bypassing traditional cable, satellite, or broadcast television or radio distribution. OTT services are typically provided by content providers, streaming platforms, or app developers who offer their content through apps or websites accessible on various devices, including smartphones, smart TVs, tablets, and computers. This method of content delivery has gained significant popularity, offering viewers greater flexibility and control over what they watch and when they watch it, as they can access a wide range of on-demand content without the need for a traditional cable or satellite subscription. Popular OTT platforms include Netflix, Amazon Prime Video, Hulu, Disney+, and YouTube, among others.

According to DIResearch's in-depth investigation and research, the global OTT (Over The Top) market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of OTT (Over The Top) include Amazon, Netflix, Google, Meta, Apple, Hulu, Telstra, Roku, Kakao, The Walt Disney Company, Alphabet, WarnerMedia Direct, Rakuten, Muvi, IBM, Tencent, Baidu etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of OTT (Over The Top). Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global OTT (Over The Top) market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the OTT (Over The Top) market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of OTT (Over The Top) industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of OTT (Over The Top) Include:

Amazon

Netflix

Google

Meta

Apple

Hulu

Telstra

Roku

Kakao

The Walt Disney Company

Alphabet

WarnerMedia Direct

Rakuten

Muvi

IBM

Tencent

Baidu

OTT (Over The Top) Product Segment Include:

Video

Audio

Game

Communication

Others

OTT (Over The Top) Product Application Include:

SMEs

Large Enterprise

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global OTT (Over The Top) Industry PESTEL Analysis

Chapter 3: Global OTT (Over The Top) Industry Porter’s Five Forces Analysis

Chapter 4: Global OTT (Over The Top) Major Regional Market Size and Forecast Analysis

Chapter 5: Global OTT (Over The Top) Market Size and Forecast by Type and Application Analysis

Chapter 6: North America OTT (Over The Top) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe OTT (Over The Top) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China OTT (Over The Top) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) OTT (Over The Top) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America OTT (Over The Top) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa OTT (Over The Top) Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global OTT (Over The Top) Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 OTT (Over The Top) Market Overview
1.1 Product Definition and Statistical Scope
1.2 OTT (Over The Top) Product by Type
1.2.1 Global OTT (Over The Top) Market Size by Type, 2023 VS 2024 VS 2030
1.2.2 Video
1.2.3 Audio
1.2.4 Game
1.2.5 Communication
1.2.6 Others
1.3 OTT (Over The Top) Product by Application
1.3.1 Global OTT (Over The Top) Market Size by Application, 2023 VS 2024 VS 2030
1.3.2 SMEs
1.3.3 Large Enterprise
1.4 Global OTT (Over The Top) Market Revenue Analysis (2019-2030)
1.5 OTT (Over The Top) Market Development Status and Trends
1.5.1 OTT (Over The Top) Industry Development Status Analysis
1.5.2 OTT (Over The Top) Industry Development Trends Analysis
2 OTT (Over The Top) Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 OTT (Over The Top) Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global OTT (Over The Top) Market Analysis by Regions
4.1 OTT (Over The Top) Overall Market: 2023 VS 2024 VS 2030
4.2 Global OTT (Over The Top) Revenue and Forecast Analysis (2019-2030)
4.2.1 Global OTT (Over The Top) Revenue and Market Share by Region (2019-2024)
4.2.2 Global OTT (Over The Top) Revenue Forecast by Region (2025-2030)
5 Global OTT (Over The Top) Market Size by Type and Application
5.1 Global OTT (Over The Top) Market Size by Type
5.2 Global OTT (Over The Top) Market Size by Application
6 North America
6.1 North America OTT (Over The Top) Market Size and Growth Rate Analysis (2019-2030)
6.2 North America Key Manufacturers Analysis
6.3 North America OTT (Over The Top) Market Size by Type
6.4 North America OTT (Over The Top) Market Size by Application
6.5 North America OTT (Over The Top) Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe OTT (Over The Top) Market Size and Growth Rate Analysis (2019-2030)
7.2 Europe Key Manufacturers Analysis
7.3 Europe OTT (Over The Top) Market Size by Type
7.4 Europe OTT (Over The Top) Market Size by Application
7.5 Europe OTT (Over The Top) Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China OTT (Over The Top) Market Size and Growth Rate Analysis (2019-2030)
8.2 China Key Manufacturers Analysis
8.3 China OTT (Over The Top) Market Size by Type
8.4 China OTT (Over The Top) Market Size by Application
9 APAC (excl. China)
9.1 APAC (excl. China) OTT (Over The Top) Market Size and Growth Rate Analysis (2019-2030)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) OTT (Over The Top) Market Size by Type
9.4 APAC (excl. China) OTT (Over The Top) Market Size by Application
9.5 APAC (excl. China) OTT (Over The Top) Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Indonesia
9.5.6 Vietnam
9.5.7 Malaysia
9.5.8 Thailand
10 Latin America
10.1 Latin America OTT (Over The Top) Market Size and Growth Rate Analysis (2019-2030)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America OTT (Over The Top) Market Size by Type
10.4 Latin America OTT (Over The Top) Market Size by Application
10.5 Latin America OTT (Over The Top) Market Size by Country
10.5.1 Mecixo
10.5.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa OTT (Over The Top) Market Size and Growth Rate Analysis (2019-2030)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa OTT (Over The Top) Market Size by Type
11.4 Middle East & Africa OTT (Over The Top) Market Size by Application
11.5 Middle East & Africa OTT (Over The Top) Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Market Competition by Manufacturers
12.1 Global OTT (Over The Top) Market Revenue by Key Manufacturers (2020-2024)
12.2 OTT (Over The Top) Competitive Landscape Analysis and Market Dynamic
12.2.1 OTT (Over The Top) Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 Amazon
13.1.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 Amazon OTT (Over The Top) Product Portfolio
13.1.3 Amazon OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.2 Netflix
13.2.1 Netflix Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Netflix OTT (Over The Top) Product Portfolio
13.2.3 Netflix OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.3 Google
13.3.1 Google Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Google OTT (Over The Top) Product Portfolio
13.3.3 Google OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.4 Meta
13.4.1 Meta Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Meta OTT (Over The Top) Product Portfolio
13.4.3 Meta OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.5 Apple
13.5.1 Apple Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Apple OTT (Over The Top) Product Portfolio
13.5.3 Apple OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.6 Hulu
13.6.1 Hulu Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Hulu OTT (Over The Top) Product Portfolio
13.6.3 Hulu OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.7 Telstra
13.7.1 Telstra Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Telstra OTT (Over The Top) Product Portfolio
13.7.3 Telstra OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.8 Roku
13.8.1 Roku Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Roku OTT (Over The Top) Product Portfolio
13.8.3 Roku OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.9 Kakao
13.9.1 Kakao Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Kakao OTT (Over The Top) Product Portfolio
13.9.3 Kakao OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.10 The Walt Disney Company
13.10.1 The Walt Disney Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 The Walt Disney Company OTT (Over The Top) Product Portfolio
13.10.3 The Walt Disney Company OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.11 Alphabet
13.11.1 Alphabet Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Alphabet OTT (Over The Top) Product Portfolio
13.11.3 Alphabet OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.12 WarnerMedia Direct
13.12.1 WarnerMedia Direct Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 WarnerMedia Direct OTT (Over The Top) Product Portfolio
13.12.3 WarnerMedia Direct OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.13 Rakuten
13.13.1 Rakuten Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 Rakuten OTT (Over The Top) Product Portfolio
13.13.3 Rakuten OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.14 Muvi
13.14.1 Muvi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 Muvi OTT (Over The Top) Product Portfolio
13.14.3 Muvi OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.15 IBM
13.15.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.15.2 IBM OTT (Over The Top) Product Portfolio
13.15.3 IBM OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.16 Tencent
13.16.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.16.2 Tencent OTT (Over The Top) Product Portfolio
13.16.3 Tencent OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.17 Baidu
13.17.1 Baidu Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.17.2 Baidu OTT (Over The Top) Product Portfolio
13.17.3 Baidu OTT (Over The Top) Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
14 Industry Chain Analysis
14.1 OTT (Over The Top) Industry Chain Analysis
14.2 OTT (Over The Top) Industry Raw Material and Suppliers Analysis
14.2.1 Upstream Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 OTT (Over The Top) Typical Downstream Customers
14.4 OTT (Over The Top) Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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