Global Non-prescription Mouthwashes Competitive Landscape Professional Research Report 2025

Global Non-prescription Mouthwashes Competitive Landscape Professional Research Report 2025

Research Summary

Non-prescription mouthwashes, also known as over-the-counter mouthwashes or OTC mouthwashes, are oral hygiene products that are available for purchase without a prescription. These mouthwashes are specifically formulated to provide oral health benefits and improve overall oral hygiene. Non-prescription mouthwashes typically contain a combination of active ingredients such as antibacterial agents, fluoride, and breath fresheners. They are used to help reduce plaque, fight bad breath, prevent tooth decay, and promote gum health. Non-prescription mouthwashes come in various types, including antiseptic mouthwashes, fluoride rinses, and cosmetic mouthwashes. They are designed to be used as a supplementary oral hygiene practice alongside brushing and flossing. It is important to follow the instructions provided on the product label and consult a dentist or healthcare professional for guidance on selecting the most appropriate non-prescription mouthwash for individual oral health needs.

According to DIResearch's in-depth investigation and research, the global Non-prescription Mouthwashes market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Non-prescription Mouthwashes include Johnson & Johnson, Colgate-Palmolive, Crest(P&G), Unilever, GSK, Sunstar, Kao Corporation, Lion Corporation, TheraBreath, Weleda, PIERAS CO, Venture Life Group, NYSCPS, Weimeizi etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Non-prescription Mouthwashes. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Non-prescription Mouthwashes market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Non-prescription Mouthwashes market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Non-prescription Mouthwashes industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Non-prescription Mouthwashes Include:

Johnson & Johnson

Colgate-Palmolive

Crest(P&G)

Unilever

GSK

Sunstar

Kao Corporation

Lion Corporation

TheraBreath

Weleda

PIERAS CO

Venture Life Group

NYSCPS

Weimeizi

Non-prescription Mouthwashes Product Segment Include:

Alcoholic Mouthwashes

Non-alcoholic Mouthwashes

Non-prescription Mouthwashes Product Application Include:

Supermarket & Hypermarket

Online Sale

Retail & Convenience Store

Drugstore

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Non-prescription Mouthwashes Industry PESTEL Analysis

Chapter 3: Global Non-prescription Mouthwashes Industry Porter’s Five Forces Analysis

Chapter 4: Global Non-prescription Mouthwashes Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Non-prescription Mouthwashes Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Non-prescription Mouthwashes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Non-prescription Mouthwashes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Non-prescription Mouthwashes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Non-prescription Mouthwashes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Non-prescription Mouthwashes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Non-prescription Mouthwashes Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Non-prescription Mouthwashes Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources