Global Natto Competitive Landscape Professional Research Report 2025

Research Summary

Natto is a traditional Japanese dish made from fermented soybeans that has been consumed for centuries. The production of natto involves soaking soybeans, steaming them, and then fermenting them with the bacterium Bacillus subtilis var. natto. This fermentation process gives natto its unique characteristics - a sticky and slimy texture along with a distinct, pungent aroma. Natto is known for its rich nutritional profile, as it is a good source of protein, dietary fiber, vitamins, and minerals. It is particularly noteworthy for containing an enzyme called nattokinase, which is believed to have potential health benefits related to blood clot prevention and cardiovascular health. Natto is commonly served with rice and various toppings, such as soy sauce, mustard, and green onions. It is a popular breakfast food in Japan and is often enjoyed as a side dish or in sushi rolls. While natto may have an acquired taste and texture that some people find challenging, it remains a staple dish in Japanese cuisine valued for its cultural significance and potential health benefits.

According to DIResearch's in-depth investigation and research, the global Natto market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Natto include Takano, AZUMA, Mizkan, Kikusui Food, Hoya Natto, Okuno Shokuhin, YAMADA, Doutong Food, Daruma Foods, Shounadou, Donan Hiratsuka Foods, Osato, Yanjing Nadou, Marumiya, Tengu Natto, Takenoshita Foods etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Natto. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Natto market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Natto market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Natto industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Natto Include:

Takano

AZUMA

Mizkan

Kikusui Food

Hoya Natto

Okuno Shokuhin

YAMADA

Doutong Food

Daruma Foods

Shounadou

Donan Hiratsuka Foods

Osato

Yanjing Nadou

Marumiya

Tengu Natto

Takenoshita Foods

Natto Product Segment Include:

Soy Natto

Black Bean Natto

Natto Product Application Include:

Business Order

Family Food

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Natto Industry PESTEL Analysis

Chapter 3: Global Natto Industry Porter’s Five Forces Analysis

Chapter 4: Global Natto Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Natto Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Natto Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Natto Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Natto Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Natto Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Natto Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Natto Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Natto Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources