Global Mouthwash Competitive Landscape Professional Research Report 2025

Global Mouthwash Competitive Landscape Professional Research Report 2025

Research Summary

Mouthwash, also known as oral rinse or mouth rinse, is a liquid solution used to rinse the mouth and freshen breath. It is typically composed of various ingredients, including water, alcohol, flavoring agents, and active ingredients that provide specific oral health benefits. Mouthwashes can be categorized into therapeutic and cosmetic types. Therapeutic mouthwashes often contain active ingredients such as antimicrobial agents (e.g., chlorhexidine) to reduce plaque and bacteria, fluoride to strengthen enamel and prevent cavities, or desensitizing agents to alleviate tooth sensitivity. Cosmetic mouthwashes, on the other hand, are mainly intended to mask oral odor and provide a temporary refreshing sensation. Mouthwash is typically used after brushing and flossing by swishing it around the mouth for a specified amount of time before spitting it out. While mouthwash can enhance oral cleanliness and provide immediate breath freshening, it should not be considered a substitute for regular brushing, flossing, and professional dental care. It is important to choose a mouthwash that suits your specific oral health needs and consult with a dentist or dental professional for guidance on its appropriate usage.

According to DIResearch's in-depth investigation and research, the global Mouthwash market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Mouthwash include Johnson & Johnson, P&G, Colgate, GSK, Sunstar, Sanofi, Lion Corporation, NYSCPS, Veimeizi, Kao Corporation, Guilin Sanjin Pharmaceutical Company, Amway, Twin Lotus etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Mouthwash. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mouthwash market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Mouthwash market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mouthwash industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Mouthwash Include:

Johnson & Johnson

P&G

Colgate

GSK

Sunstar

Sanofi

Lion Corporation

NYSCPS

Veimeizi

Kao Corporation

Guilin Sanjin Pharmaceutical Company

Amway

Twin Lotus

Mouthwash Product Segment Include:

Therapeutic Mouthwash

Cosmetic Mouthwash

Mouthwash Product Application Include:

Household

Hospital & Dental Clinic

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Mouthwash Industry PESTEL Analysis

Chapter 3: Global Mouthwash Industry Porter’s Five Forces Analysis

Chapter 4: Global Mouthwash Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Mouthwash Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Mouthwash Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Mouthwash Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources