Research Summary
Mooncakes are traditional Chinese pastries that are typically consumed during the mid-autumn festival, also known as the Moon Festival. These dense, round or rectangular-shaped cakes have a rich history that dates back centuries. Mooncakes are usually made with a sweet and flaky pastry crust that encases a variety of fillings. The most common fillings include lotus seed paste, red bean paste, and salted egg yolks, although there are many other creative flavors available today. These pastries often feature intricate imprints on the top, showcasing ornate designs and lunar symbols. They are usually enjoyed with a cup of tea, and their consumption is deeply ingrained in the cultural tradition of the Moon Festival, symbolizing unity and family gatherings. Mooncakes are considered a delicacy and are exchanged as gifts among friends, family members, and business associates during the festival season.
According to DIResearch's in-depth investigation and research, the global Mooncake market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Mooncake include Meixin Food, Huamei Group, Guangzhou Restaurant Group, Wing Wah Food, Beijing Daoxiangcun, Shanghai Xinghualou (Group), Suzhou Daoxiangcun, Ganso, Xian Maky, Jiahua Food, Taipan Bread & Cakes, Forgain etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Mooncake. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mooncake market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Mooncake market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mooncake industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Mooncake Include:
Meixin Food
Huamei Group
Guangzhou Restaurant Group
Wing Wah Food
Beijing Daoxiangcun
Shanghai Xinghualou (Group)
Suzhou Daoxiangcun
Ganso
Xian Maky
Jiahua Food
Taipan Bread & Cakes
Forgain
Mooncake Product Segment Include:
Cantonese Mooncakes
Beijing-style Mooncake
Suzhou-style Mooncakes
Mooncake Product Application Include:
Supermarkets and Hypermarkets
Independent Retailer
Convenience Store
Specialist Retailer
Online Retailer
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Mooncake Industry PESTEL Analysis
Chapter 3: Global Mooncake Industry Porter’s Five Forces Analysis
Chapter 4: Global Mooncake Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Mooncake Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Mooncake Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Mooncake Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Mooncake Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Mooncake Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Mooncake Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Mooncake Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Mooncake Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Mooncake Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Mooncake Product by Type
- 1.2.1 Cantonese Mooncakes
- 1.2.2 Beijing-style Mooncake
- 1.2.3 Suzhou-style Mooncakes
- 1.3 Mooncake Product by Application
- 1.3.1 Supermarkets and Hypermarkets
- 1.3.2 Independent Retailer
- 1.3.3 Convenience Store
- 1.3.4 Specialist Retailer
- 1.3.5 Online Retailer
- 1.4 Global Mooncake Market Revenue and Sales Analysis
- 1.4.1 Global Mooncake Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Mooncake Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Mooncake Market Sales Price Trend Analysis (2020-2032)
- 1.5 Mooncake Industry Trends and Innovation
- 1.5.1 Mooncake Industry Trends and Innovation
- 1.5.2 Mooncake Market Drivers and Challenges
- 2 Mooncake Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Mooncake Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Mooncake Market Analysis by Regions
- 4.1 Mooncake Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Mooncake Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Mooncake Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Mooncake Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Mooncake Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Mooncake Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Mooncake Sales and Market Share Forecast by Region (2026-2032)
- 4.4 Global Mooncake Sales Price Trend Analysis (2020-2032)
- 5 Global Mooncake Market Size by Type and Application
- 5.1 Global Mooncake Market Size by Type
- 5.1.1 Global Mooncake Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Mooncake Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Mooncake Market Size by Application
- 5.2.1 Global Mooncake Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Mooncake Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Mooncake Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Mooncake Market Size by Type
- 6.3.1 North America Mooncake Sales by Type (2020-2032)
- 6.3.2 North America Mooncake Revenue by Type (2020-2032)
- 6.4 North America Mooncake Market Size by Application
- 6.4.1 North America Mooncake Sales by Application (2020-2032)
- 6.4.2 North America Mooncake Revenue by Application (2020-2032)
- 6.5 North America Mooncake Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Mooncake Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Mooncake Market Size by Type
- 7.3.1 Europe Mooncake Sales by Type (2020-2032)
- 7.3.2 Europe Mooncake Revenue by Type (2020-2032)
- 7.4 Europe Mooncake Market Size by Application
- 7.4.1 Europe Mooncake Sales by Application (2020-2032)
- 7.4.2 Europe Mooncake Revenue by Application (2020-2032)
- 7.5 Europe Mooncake Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Mooncake Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Mooncake Market Size by Type
- 8.3.1 China Mooncake Sales by Type (2020-2032)
- 8.3.2 China Mooncake Revenue by Type (2020-2032)
- 8.4 China Mooncake Market Size by Application
- 8.4.1 China Mooncake Sales by Application (2020-2032)
- 8.4.2 China Mooncake Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Mooncake Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Mooncake Market Size by Type
- 9.3.1 APAC (excl. China) Mooncake Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Mooncake Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Mooncake Market Size by Application
- 9.4.1 APAC (excl. China) Mooncake Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Mooncake Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Mooncake Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Mooncake Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Mooncake Market Size by Type
- 10.3.1 Latin America Mooncake Sales by Type (2020-2032)
- 10.3.2 Latin America Mooncake Revenue by Type (2020-2032)
- 10.4 Latin America Mooncake Market Size by Application
- 10.4.1 Latin America Mooncake Sales by Application (2020-2032)
- 10.4.2 Latin America Mooncake Revenue by Application (2020-2032)
- 10.5 Latin America Mooncake Market Size by Country
- 10.6 Latin America Mooncake Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Mooncake Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Mooncake Market Size by Type
- 11.3.1 Middle East & Africa Mooncake Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Mooncake Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Mooncake Market Size by Application
- 11.4.1 Middle East & Africa Mooncake Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Mooncake Revenue by Application (2020-2032)
- 11.5 Middle East Mooncake Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Mooncake Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Mooncake Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Mooncake Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Mooncake Average Sales Price by Manufacturers (2021-2025)
- 12.2 Mooncake Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Mooncake Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Meixin Food
- 13.1.1 Meixin Food Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Meixin Food Mooncake Product Portfolio
- 13.1.3 Meixin Food Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Huamei Group
- 13.2.1 Huamei Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Huamei Group Mooncake Product Portfolio
- 13.2.3 Huamei Group Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Guangzhou Restaurant Group
- 13.3.1 Guangzhou Restaurant Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Guangzhou Restaurant Group Mooncake Product Portfolio
- 13.3.3 Guangzhou Restaurant Group Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Wing Wah Food
- 13.4.1 Wing Wah Food Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Wing Wah Food Mooncake Product Portfolio
- 13.4.3 Wing Wah Food Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Beijing Daoxiangcun
- 13.5.1 Beijing Daoxiangcun Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Beijing Daoxiangcun Mooncake Product Portfolio
- 13.5.3 Beijing Daoxiangcun Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Shanghai Xinghualou (Group)
- 13.6.1 Shanghai Xinghualou (Group) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Shanghai Xinghualou (Group) Mooncake Product Portfolio
- 13.6.3 Shanghai Xinghualou (Group) Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 Suzhou Daoxiangcun
- 13.7.1 Suzhou Daoxiangcun Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Suzhou Daoxiangcun Mooncake Product Portfolio
- 13.7.3 Suzhou Daoxiangcun Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 Ganso
- 13.8.1 Ganso Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Ganso Mooncake Product Portfolio
- 13.8.3 Ganso Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 Xian Maky
- 13.9.1 Xian Maky Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Xian Maky Mooncake Product Portfolio
- 13.9.3 Xian Maky Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.10 Jiahua Food
- 13.10.1 Jiahua Food Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Jiahua Food Mooncake Product Portfolio
- 13.10.3 Jiahua Food Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.11 Taipan Bread & Cakes
- 13.11.1 Taipan Bread & Cakes Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Taipan Bread & Cakes Mooncake Product Portfolio
- 13.11.3 Taipan Bread & Cakes Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.12 Forgain
- 13.12.1 Forgain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Forgain Mooncake Product Portfolio
- 13.12.3 Forgain Mooncake Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Mooncake Industry Chain Analysis
- 14.2 Mooncake Industry Raw Material and Suppliers Analysis
- 14.2.1 Mooncake Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Mooncake Typical Downstream Customers
- 14.4 Mooncake Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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