Global Mobile Analytics Competitive Landscape Professional Research Report 2025

Research Summary

Mobile analytics refers to the collection, measurement, analysis, and interpretation of data related to mobile applications and user interactions on mobile devices. It involves tracking and analyzing various metrics and user behaviors to gain insights and make data-driven decisions for mobile app development, marketing, and optimization. Mobile analytics tools capture data such as app installations, user demographics, app usage, session duration, screen flow, in-app purchases, and other relevant interactions. These tools provide key performance indicators (KPIs) and metrics that help app developers and marketers understand user engagement, retention, conversion rates, and overall app performance. The data gathered from mobile analytics can be used to refine app features, improve user experiences, optimize marketing campaigns, personalize content, and identify areas for growth or improvement. Mobile analytics play a crucial role in aligning mobile app strategies, measuring success, and enhancing the performance and quality of mobile applications in today’s ever-growing mobile landscape.

According to DIResearch's in-depth investigation and research, the global Mobile Analytics market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Mobile Analytics include Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, WhatsApp, LINE Corp, Microsoft, Amazon, QIYI, Outfit7, Snapchat, Miniclip, Alipay, Glu Games etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Mobile Analytics. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mobile Analytics market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Mobile Analytics market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mobile Analytics industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Mobile Analytics Include:

Tencent

Google

Facebook

Electronic Arts

Baidu Netcom

Gameloft

Taobao

Xiamen Meitu

Cheetah Mobile

King

WhatsApp

LINE Corp

Microsoft

Amazon

QIYI

Outfit7

Snapchat

Miniclip

Alipay

Glu Games

Mobile Analytics Product Segment Include:

Mobile APP Analytics

Mobile Web Analytics

Mobile Crash Reporting

Others

Mobile Analytics Product Application Include:

Android Platform

iOS Platform

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Mobile Analytics Industry PESTEL Analysis

Chapter 3: Global Mobile Analytics Industry Porter’s Five Forces Analysis

Chapter 4: Global Mobile Analytics Major Regional Market Size and Forecast Analysis

Chapter 5: Global Mobile Analytics Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Mobile Analytics Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources