Global Matcha Tea Competitive Landscape Professional Research Report 2025

Research Summary

Matcha tea is a finely ground green tea powder that has gained popularity for its unique flavor, vibrant green color, and potential health benefits. It originated in Japan and is made from shade-grown tea leaves that are carefully hand-picked, steamed, dried, and ground using traditional stone mills. Unlike other types of tea, where the leaves are steeped and then discarded, matcha involves consuming the entire leaf, providing a concentrated dose of nutrients and antioxidants. Matcha has a rich, umami flavor with a slightly vegetal taste and a creamy texture. It is most commonly prepared by whisking a small amount of matcha powder with hot water until frothy. Matcha tea is known for its potential health benefits, delivering a boost of energy, promoting relaxation and focus, enhancing metabolism, and offering a high concentration of antioxidants. It is also used in various culinary applications, such as in baking, smoothies, and desserts, to add flavor and color.

According to DIResearch's in-depth investigation and research, the global Matcha Tea market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Matcha Tea include Guizhou Gui Tea Group, Aiya, Marushichi Seicha, ShaoXing Royal Tea Village, Zhejiang Huamingyuan Tea, Marukyu Koyamaen, Yanoen, DoMatcha, ujimatcha, AOI Seicha etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Matcha Tea. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Matcha Tea market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Matcha Tea market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Matcha Tea industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Matcha Tea Include:

Guizhou Gui Tea Group

Aiya

Marushichi Seicha

ShaoXing Royal Tea Village

Zhejiang Huamingyuan Tea

Marukyu Koyamaen

Yanoen

DoMatcha

ujimatcha

AOI Seicha

Matcha Tea Product Segment Include:

Ceremonial Grade

Culinary Grade

Ingredient Grade

Matcha Tea Product Application Include:

Food Additives

Beverage Additives

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Matcha Tea Industry PESTEL Analysis

Chapter 3: Global Matcha Tea Industry Porter’s Five Forces Analysis

Chapter 4: Global Matcha Tea Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Matcha Tea Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Matcha Tea Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Matcha Tea Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources