Global Mascara Competitive Landscape Professional Research Report 2024

Global Mascara Competitive Landscape Professional Research Report 2024



Research Summary

Mascara is a cosmetic product used to enhance the appearance of eyelashes. It typically comes in a tube with a wand applicator. The formulation of mascara usually consists of pigmented liquids, waxes, and polymers. When applied, mascara coats the lashes, giving them volume, length, and definition. It darkens the lashes, making them more prominent and accentuating the eyes. Mascara can come in various types, such as volumizing, lengthening, curling, or waterproof, to cater to different desired effects and preferences. It is a staple in many makeup routines, providing a finishing touch that helps define the eyes and create a more dramatic look.

According to DIResearch's in-depth investigation and research, the global Mascara market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Mascara include L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, Mary Kay, Alticor, PIAS, Natura, Revlon, Oriflame, Groupe Rocher, Kose Corp, Beiersdorf, DHC, Thefaceshop, Gurwitch, Pola Orbis, Marie Dalgar, Elizabeth Arden etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Mascara. Focus on analysing the market share, product portfolio, prices, sales volume, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mascara market. The report data covers historical data from 2019 to 2023, based year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Mascara market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mascara industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.    

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Mascara Include:

L’Oreal

Estee Lauder

Procter & Gamble

LVMH

Coty

Avon

Shiseido

Amore Pacific

Missha

Chanel

Mary Kay

Alticor

PIAS

Natura

Revlon

Oriflame

Groupe Rocher

Kose Corp

Beiersdorf

DHC

Thefaceshop

Gurwitch

Pola Orbis

Marie Dalgar

Elizabeth Arden

Mascara Product Segment Include:

Regular

Waterproof

Water Resistant

Mascara Product Application Include:

Age 12-17

Age 18-24

Age 25-44

Age 45-64

Other

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Mascara Industry PESTEL Analysis

Chapter 3: Global Mascara Industry Porter’s Five Forces Analysis

Chapter 4: Global Mascara Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Mascara Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Mascara Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Mascara Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Mascara Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Mascara Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Mascara Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Mascara Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Mascara Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Mascara Market Overview
1.1 Product Definition and Statistical Scope
1.2 Mascara Product by Type
1.2.1 Global Mascara Market Size by Type, 2023 VS 2024 VS 2030
1.2.2 Regular
1.2.3 Waterproof
1.2.4 Water Resistant
1.3 Mascara Product by Application
1.3.1 Global Mascara Market Size by Application, 2023 VS 2024 VS 2030
1.3.2 Age 12-17
1.3.3 Age 18-24
1.3.4 Age 25-44
1.3.5 Age 45-64
1.3.6 Other
1.4 Global Mascara Market Revenue and Sales Analysis
1.4.1 Global Mascara Market Size Analysis (2019-2030)
1.4.2 Global Mascara Market Sales Analysis (2019-2030)
1.4.3 Global Mascara Market Sales Price Trend Analysis (2019-2030)
1.5 Mascara Market Development Status and Trends
1.5.1 Mascara Industry Development Status Analysis
1.5.2 Mascara Industry Development Trends Analysis
2 Mascara Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Mascara Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Mascara Market Analysis by Regions
4.1 Mascara Overall Market: 2023 VS 2024 VS 2030
4.2 Global Mascara Revenue and Forecast Analysis (2019-2030)
4.2.1 Global Mascara Revenue and Market Share by Region (2019-2024)
4.2.2 Global Mascara Revenue Forecast by Region (2025-2030)
4.3 Global Mascara Sales and Forecast Analysis (2019-2030)
4.3.1 Global Mascara Sales and Market Share by Region (2019-2024)
4.3.2 Global Mascara Sales Forecast by Region (2025-2030)
4.4 Global Mascara Sales Price Trend Analysis (2019-2030)
5 Global Mascara Market Size by Type and Application
5.1 Global Mascara Market Size by Type
5.1.1 Global Mascara Revenue and Forecast Analysis by Type (2019-2030)
5.1.2 Global Mascara Sales and Forecast Analysis by Type (2019-2030)
5.2 Global Mascara Market Size by Application
5.2.1 Global Mascara Revenue and Forecast Analysis by Application (2019-2030)
5.2.2 Global Mascara Sales and Forecast Analysis by Application (2019-2030)
6 North America
6.1 North America Mascara Market Size and Growth Rate Analysis (2019-2030)
6.2 North America Key Manufacturers Analysis
6.3 North America Mascara Market Size by Type
6.3.1 North America Mascara Sales by Type (2019-2030)
6.3.2 North America Mascara Revenue by Type (2019-2030)
6.4 North America Mascara Market Size by Application
6.4.1 North America Mascara Sales by Application (2019-2030)
6.4.2 North America Mascara Revenue by Application (2019-2030)
6.5 North America Mascara Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Mascara Market Size and Growth Rate Analysis (2019-2030)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Mascara Market Size by Type
7.3.1 Europe Mascara Sales by Type (2019-2030)
7.3.2 Europe Mascara Revenue by Type (2019-2030)
7.4 Europe Mascara Market Size by Application
7.4.1 Europe Mascara Sales by Application (2019-2030)
7.4.2  Europe Mascara Revenue by Application (2019-2030)
7.5 Europe Mascara Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Mascara Market Size and Growth Rate Analysis (2019-2030)
8.2 China Key Manufacturers Analysis
8.3 China Mascara Market Size by Type
8.3.1 China Mascara Sales by Type (2019-2030)
8.3.2 China Mascara Revenue by Type (2019-2030)
8.4 China Mascara Market Size by Application
8.4.1 China Mascara Sales by Application (2019-2030)
8.4.2 China Mascara Revenue by Application (2019-2030)
9 APAC (excl. China)
9.1 APAC (excl. China) Mascara Market Size and Growth Rate Analysis (2019-2030)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Mascara Market Size by Type
9.3.1 APAC (excl. China) Mascara Sales by Type (2019-2030)
9.3.2 APAC (excl. China) Mascara Revenue by Type (2019-2030)
9.4 APAC (excl. China) Mascara Market Size by Application
9.4.1 APAC (excl. China) Mascara Sales by Application (2019-2030)
9.4.2 APAC (excl. China) Mascara Revenue by Application (2019-2030)
9.5 APAC (excl. China) Mascara Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Indonesia
9.5.6 Vietnam
9.5.7 Malaysia
9.5.8 Thailand
10 Latin America
10.1 Latin America Mascara Market Size and Growth Rate Analysis (2019-2030)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Mascara Market Size by Type
10.3.1 Latin America Mascara Sales by Type (2019-2030)
10.3.2 Latin America Mascara Revenue by Type (2019-2030)
10.4 Latin America Mascara Market Size by Application
10.4.1 Latin America Mascara Sales by Application (2019-2030)
10.4.2 Latin America Mascara Revenue by Application (2019-2030)
10.5 Latin America Mascara Market Size by Country
10.5.1 Mexico
10.5.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Mascara Market Size and Growth Rate Analysis (2019-2030)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Mascara Market Size by Type
11.3.1 Middle East & Africa Mascara Sales by Type (2019-2030)
11.3.2 Middle East & Africa Mascara Revenue by Type (2019-2030)
11.4 Middle East & Africa Mascara Market Size by Application
11.4.1 Middle East & Africa Mascara Sales by Application (2019-2030)
11.4.2 Middle East & Africa Mascara Revenue by Application (2019-2030)
11.5 Middle East & Africa Mascara Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Mascara Market Sales, Revenue and Price by Key Manufacturers (2020-2024)
12.1.1 Global Mascara Market Sales by Key Manufacturers (2020-2024)
12.1.2 Global Mascara Market Revenue by Key Manufacturers (2020-2024)
12.1.3 Global Mascara Average Sales Price by Manufacturers (2020-2024)
12.2 Mascara Competitive Landscape Analysis and Market Dynamic
12.2.1 Mascara Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 L’Oreal
13.1.1 L’Oreal Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 L’Oreal Mascara Product Portfolio
13.1.3 L’Oreal Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.2 Estee Lauder
13.2.1 Estee Lauder Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Estee Lauder Mascara Product Portfolio
13.2.3 Estee Lauder Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.3 Procter & Gamble
13.3.1 Procter & Gamble Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Procter & Gamble Mascara Product Portfolio
13.3.3 Procter & Gamble Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.4 LVMH
13.4.1 LVMH Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 LVMH Mascara Product Portfolio
13.4.3 LVMH Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.5 Coty
13.5.1 Coty Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Coty Mascara Product Portfolio
13.5.3 Coty Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.6 Avon
13.6.1 Avon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Avon Mascara Product Portfolio
13.6.3 Avon Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.7 Shiseido
13.7.1 Shiseido Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Shiseido Mascara Product Portfolio
13.7.3 Shiseido Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.8 Amore Pacific
13.8.1 Amore Pacific Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Amore Pacific Mascara Product Portfolio
13.8.3 Amore Pacific Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.9 Missha
13.9.1 Missha Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Missha Mascara Product Portfolio
13.9.3 Missha Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.10 Chanel
13.10.1 Chanel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Chanel Mascara Product Portfolio
13.10.3 Chanel Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.11 Mary Kay
13.11.1 Mary Kay Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Mary Kay Mascara Product Portfolio
13.11.3 Mary Kay Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.12 Alticor
13.12.1 Alticor Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Alticor Mascara Product Portfolio
13.12.3 Alticor Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.13 PIAS
13.13.1 PIAS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 PIAS Mascara Product Portfolio
13.13.3 PIAS Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.14 Natura
13.14.1 Natura Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 Natura Mascara Product Portfolio
13.14.3 Natura Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.15 Revlon
13.15.1 Revlon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.15.2 Revlon Mascara Product Portfolio
13.15.3 Revlon Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.16 Oriflame
13.16.1 Oriflame Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.16.2 Oriflame Mascara Product Portfolio
13.16.3 Oriflame Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.17 Groupe Rocher
13.17.1 Groupe Rocher Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.17.2 Groupe Rocher Mascara Product Portfolio
13.17.3 Groupe Rocher Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.18 Kose Corp
13.18.1 Kose Corp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.18.2 Kose Corp Mascara Product Portfolio
13.18.3 Kose Corp Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.19 Beiersdorf
13.19.1 Beiersdorf Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.19.2 Beiersdorf Mascara Product Portfolio
13.19.3 Beiersdorf Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.20 DHC
13.20.1 DHC Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.20.2 DHC Mascara Product Portfolio
13.20.3 DHC Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.21 Thefaceshop
13.21.1 Thefaceshop Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.21.2 Thefaceshop Mascara Product Portfolio
13.21.3 Thefaceshop Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.22 Gurwitch
13.22.1 Gurwitch Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.22.2 Gurwitch Mascara Product Portfolio
13.22.3 Gurwitch Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.23 Pola Orbis
13.23.1 Pola Orbis Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.23.2 Pola Orbis Mascara Product Portfolio
13.23.3 Pola Orbis Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.24 Marie Dalgar
13.24.1 Marie Dalgar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.24.2 Marie Dalgar Mascara Product Portfolio
13.24.3 Marie Dalgar Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
13.25 Elizabeth Arden
13.25.1 Elizabeth Arden Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.25.2 Elizabeth Arden Mascara Product Portfolio
13.25.3 Elizabeth Arden Mascara Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2020-2024)
14 Industry Chain Analysis
14.1 Mascara Industry Chain Analysis
14.2 Mascara Industry Upstream Supply Analysis
14.2.1 Upstream Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Mascara Typical Downstream Customers
14.4 Mascara Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings