Global Manuka Honey Competitive Landscape Professional Research Report 2025
Research Summary
Manuka honey is a type of honey that is produced in New Zealand from the nectar of the Manuka tree (Leptospermum scoparium). What sets Manuka honey apart from other types of honey is its unique composition and medicinal properties. It is known for its strong antibacterial and antimicrobial qualities, attributed to a compound called methylglyoxal (MGO), which is naturally present in the nectar of Manuka flowers. Manuka honey has been used for centuries in traditional medicine for wound healing, soothing sore throats, and promoting overall health and well-being. It is also sought after for its potential to support digestive health, boost the immune system, and provide antioxidant benefits. The quality of Manuka honey is graded using a system known as the Unique Manuka Factor (UMF), which indicates the honey’s potency and purity. Manuka honey is often enjoyed for its distinct flavor and can be consumed as a natural sweetener, added to beverages, used as a spread, or incorporated into various recipes.
According to DIResearch's in-depth investigation and research, the global Manuka Honey market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Manuka Honey include Comvita, Oha Honey, Manuka Health, Wedderspoon, Arataki Honey, Manuka Doctor, New Zealand Honey Co, NZ Gold Health, WildCape etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Manuka Honey. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Manuka Honey market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Manuka Honey market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Manuka Honey industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Manuka Honey Include:
Comvita
Oha Honey
Manuka Health
Wedderspoon
Arataki Honey
Manuka Doctor
New Zealand Honey Co
NZ Gold Health
WildCape
Manuka Honey Product Segment Include:
UMF 5+
UMF 10+
UMF 15+
UMF 20+
Others
Manuka Honey Product Application Include:
Digestion and Inflammation Treatment
Wound-care and Skincare Products
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Manuka Honey Industry PESTEL Analysis
Chapter 3: Global Manuka Honey Industry Porter’s Five Forces Analysis
Chapter 4: Global Manuka Honey Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis
Chapter 5: Global Manuka Honey Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Manuka Honey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Manuka Honey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Manuka Honey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Manuka Honey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Manuka Honey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Manuka Honey Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Manuka Honey Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Manuka Honey Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Manuka Honey Product by Type
- 1.2.1 UMF 5+
- 1.2.2 UMF 10+
- 1.2.3 UMF 15+
- 1.2.4 UMF 20+
- 1.2.5 Others
- 1.3 Manuka Honey Product by Application
- 1.3.1 Digestion and Inflammation Treatment
- 1.3.2 Wound-care and Skincare Products
- 1.3.3 Others
- 1.4 Global Manuka Honey Market Revenue and Sales Analysis
- 1.4.1 Global Manuka Honey Revenue Market Size Analysis (2020-2032)
- 1.4.2 Global Manuka Honey Sales Market Size Analysis (2020-2032)
- 1.4.3 Global Manuka Honey Market Sales Price Trend Analysis (2020-2032)
- 1.5 Manuka Honey Industry Trends and Innovation
- 1.5.1 Manuka Honey Industry Trends and Innovation
- 1.5.2 Manuka Honey Market Drivers and Challenges
- 2 Manuka Honey Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Manuka Honey Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Manuka Honey Market Analysis by Regions
- 4.1 Manuka Honey Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Manuka Honey Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Manuka Honey Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Manuka Honey Revenue and Market Share Forecast by Region (2026-2032)
- 4.3 Global Manuka Honey Sales and Forecast Analysis (2020-2032)
- 4.3.1 Global Manuka Honey Sales and Market Share by Region (2020-2025)
- 4.3.2 Global Manuka Honey Sales Forecast by Region (2026-2032)
- 4.4 Global Manuka Honey Sales Price Trend Analysis (2020-2032)
- 5 Global Manuka Honey Market Size by Type and Application
- 5.1 Global Manuka Honey Market Size by Type
- 5.1.1 Global Manuka Honey Revenue and Forecast Analysis by Type (2020-2032)
- 5.1.2 Global Manuka Honey Sales and Forecast Analysis by Type (2020-2032)
- 5.2 Global Manuka Honey Market Size by Application
- 5.2.1 Global Manuka Honey Revenue and Forecast Analysis by Application (2020-2032)
- 5.2.2 Global Manuka Honey Sales and Forecast Analysis by Application (2020-2032)
- 6 North America
- 6.1 North America Manuka Honey Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Manuka Honey Market Size by Type
- 6.3.1 North America Manuka Honey Sales by Type (2020-2032)
- 6.3.2 North America Manuka Honey Revenue by Type (2020-2032)
- 6.4 North America Manuka Honey Market Size by Application
- 6.4.1 North America Manuka Honey Sales by Application (2020-2032)
- 6.4.2 North America Manuka Honey Revenue by Application (2020-2032)
- 6.5 North America Manuka Honey Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Manuka Honey Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Manuka Honey Market Size by Type
- 7.3.1 Europe Manuka Honey Sales by Type (2020-2032)
- 7.3.2 Europe Manuka Honey Revenue by Type (2020-2032)
- 7.4 Europe Manuka Honey Market Size by Application
- 7.4.1 Europe Manuka Honey Sales by Application (2020-2032)
- 7.4.2 Europe Manuka Honey Revenue by Application (2020-2032)
- 7.5 Europe Manuka Honey Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Manuka Honey Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Manuka Honey Market Size by Type
- 8.3.1 China Manuka Honey Sales by Type (2020-2032)
- 8.3.2 China Manuka Honey Revenue by Type (2020-2032)
- 8.4 China Manuka Honey Market Size by Application
- 8.4.1 China Manuka Honey Sales by Application (2020-2032)
- 8.4.2 China Manuka Honey Revenue by Application (2020-2032)
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Manuka Honey Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Manuka Honey Market Size by Type
- 9.3.1 APAC (excl. China) Manuka Honey Sales by Type (2020-2032)
- 9.3.2 APAC (excl. China) Manuka Honey Revenue by Type (2020-2032)
- 9.4 APAC (excl. China) Manuka Honey Market Size by Application
- 9.4.1 APAC (excl. China) Manuka Honey Sales by Application (2020-2032)
- 9.4.2 APAC (excl. China) Manuka Honey Revenue by Application (2020-2032)
- 9.5 APAC (excl. China) Manuka Honey Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Manuka Honey Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Manuka Honey Market Size by Type
- 10.3.1 Latin America Manuka Honey Sales by Type (2020-2032)
- 10.3.2 Latin America Manuka Honey Revenue by Type (2020-2032)
- 10.4 Latin America Manuka Honey Market Size by Application
- 10.4.1 Latin America Manuka Honey Sales by Application (2020-2032)
- 10.4.2 Latin America Manuka Honey Revenue by Application (2020-2032)
- 10.5 Latin America Manuka Honey Market Size by Country
- 10.6 Latin America Manuka Honey Market Size by Country
- 10.6.1 Mexico
- 10.6.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Manuka Honey Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Manuka Honey Market Size by Type
- 11.3.1 Middle East & Africa Manuka Honey Sales by Type (2020-2032)
- 11.3.2 Middle East & Africa Manuka Honey Revenue by Type (2020-2032)
- 11.4 Middle East & Africa Manuka Honey Market Size by Application
- 11.4.1 Middle East & Africa Manuka Honey Sales by Application (2020-2032)
- 11.4.2 Middle East & Africa Manuka Honey Revenue by Application (2020-2032)
- 11.5 Middle East Manuka Honey Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Manuka Honey Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
- 12.1.1 Global Manuka Honey Market Sales by Key Manufacturers (2021-2025)
- 12.1.2 Global Manuka Honey Market Revenue by Key Manufacturers (2021-2025)
- 12.1.3 Global Manuka Honey Average Sales Price by Manufacturers (2021-2025)
- 12.2 Manuka Honey Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Manuka Honey Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 Comvita
- 13.1.1 Comvita Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 Comvita Manuka Honey Product Portfolio
- 13.1.3 Comvita Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.2 Oha Honey
- 13.2.1 Oha Honey Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Oha Honey Manuka Honey Product Portfolio
- 13.2.3 Oha Honey Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.3 Manuka Health
- 13.3.1 Manuka Health Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 Manuka Health Manuka Honey Product Portfolio
- 13.3.3 Manuka Health Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.4 Wedderspoon
- 13.4.1 Wedderspoon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Wedderspoon Manuka Honey Product Portfolio
- 13.4.3 Wedderspoon Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.5 Arataki Honey
- 13.5.1 Arataki Honey Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Arataki Honey Manuka Honey Product Portfolio
- 13.5.3 Arataki Honey Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.6 Manuka Doctor
- 13.6.1 Manuka Doctor Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Manuka Doctor Manuka Honey Product Portfolio
- 13.6.3 Manuka Doctor Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.7 New Zealand Honey Co
- 13.7.1 New Zealand Honey Co Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 New Zealand Honey Co Manuka Honey Product Portfolio
- 13.7.3 New Zealand Honey Co Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.8 NZ Gold Health
- 13.8.1 NZ Gold Health Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 NZ Gold Health Manuka Honey Product Portfolio
- 13.8.3 NZ Gold Health Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 13.9 WildCape
- 13.9.1 WildCape Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 WildCape Manuka Honey Product Portfolio
- 13.9.3 WildCape Manuka Honey Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Manuka Honey Industry Chain Analysis
- 14.2 Manuka Honey Industry Raw Material and Suppliers Analysis
- 14.2.1 Manuka Honey Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Manuka Honey Typical Downstream Customers
- 14.4 Manuka Honey Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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