Global Live E-commerce Competitive Landscape Professional Research Report 2024

Global Live E-commerce Competitive Landscape Professional Research Report 2024



Research Summary

Live e-commerce, also known as live-stream shopping or livestream e-commerce, is a form of online retail where sellers interact with their audience in real-time through live video broadcasts to showcase and sell products. This innovative approach combines the convenience of online shopping with the engaging elements of live streaming, allowing consumers to watch product demonstrations, ask questions, and make purchases directly within the streaming platform. Live e-commerce has gained significant popularity, particularly in the realm of social media, enabling brands and influencers to leverage the power of video content, create personalized shopping experiences, and foster a sense of community while driving sales and enhancing customer engagement.

According to DIResearch's in-depth investigation and research, the global Live E-commerce market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Live E-commerce include Alibaba, Amazon, Byte Dance, Tencent, Inly Media, Kwai, Livby, Mogu Inc., Rocket Internet, Sea Group, Shoclef, ShopShops, Shunwang, ST&SAT, Streamlist, Gravy Live, Wayfair Inc. etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Live E-commerce. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Live E-commerce market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Live E-commerce market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Live E-commerce industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Live E-commerce Include:

Alibaba

Amazon

Byte Dance

Tencent

Inly Media

Kwai

Livby

Mogu Inc.

Rocket Internet

Sea Group

Shoclef

ShopShops

Shunwang

ST&SAT

Streamlist

Gravy Live

Wayfair Inc.

Live E-commerce Product Segment Include:

Domestic

Transboundary

Live E-commerce Product Application Include:

Clothes

Cosmetics

Daily Necessities

Food

Other

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Live E-commerce Industry PESTEL Analysis

Chapter 3: Global Live E-commerce Industry Porter’s Five Forces Analysis

Chapter 4: Global Live E-commerce Major Regional Market Size and Forecast Analysis

Chapter 5: Global Live E-commerce Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Live E-commerce Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Live E-commerce Market Overview
1.1 Product Definition and Statistical Scope
1.2 Live E-commerce Product by Type
1.2.1 Global Live E-commerce Market Size by Type, 2023 VS 2024 VS 2030
1.2.2 Domestic
1.2.3 Transboundary
1.3 Live E-commerce Product by Application
1.3.1 Global Live E-commerce Market Size by Application, 2023 VS 2024 VS 2030
1.3.2 Clothes
1.3.3 Cosmetics
1.3.4 Daily Necessities
1.3.5 Food
1.3.6 Other
1.4 Global Live E-commerce Market Revenue Analysis (2019-2030)
1.5 Live E-commerce Market Development Status and Trends
1.5.1 Live E-commerce Industry Development Status Analysis
1.5.2 Live E-commerce Industry Development Trends Analysis
2 Live E-commerce Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Live E-commerce Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Live E-commerce Market Analysis by Regions
4.1 Live E-commerce Overall Market: 2023 VS 2024 VS 2030
4.2 Global Live E-commerce Revenue and Forecast Analysis (2019-2030)
4.2.1 Global Live E-commerce Revenue and Market Share by Region (2019-2024)
4.2.2 Global Live E-commerce Revenue Forecast by Region (2025-2030)
5 Global Live E-commerce Market Size by Type and Application
5.1 Global Live E-commerce Market Size by Type
5.2 Global Live E-commerce Market Size by Application
6 North America
6.1 North America Live E-commerce Market Size and Growth Rate Analysis (2019-2030)
6.2 North America Key Manufacturers Analysis
6.3 North America Live E-commerce Market Size by Type
6.4 North America Live E-commerce Market Size by Application
6.5 North America Live E-commerce Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Live E-commerce Market Size and Growth Rate Analysis (2019-2030)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Live E-commerce Market Size by Type
7.4 Europe Live E-commerce Market Size by Application
7.5 Europe Live E-commerce Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Live E-commerce Market Size and Growth Rate Analysis (2019-2030)
8.2 China Key Manufacturers Analysis
8.3 China Live E-commerce Market Size by Type
8.4 China Live E-commerce Market Size by Application
9 APAC (excl. China)
9.1 APAC (excl. China) Live E-commerce Market Size and Growth Rate Analysis (2019-2030)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Live E-commerce Market Size by Type
9.4 APAC (excl. China) Live E-commerce Market Size by Application
9.5 APAC (excl. China) Live E-commerce Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Indonesia
9.5.6 Vietnam
9.5.7 Malaysia
9.5.8 Thailand
10 Latin America
10.1 Latin America Live E-commerce Market Size and Growth Rate Analysis (2019-2030)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Live E-commerce Market Size by Type
10.4 Latin America Live E-commerce Market Size by Application
10.5 Latin America Live E-commerce Market Size by Country
10.5.1 Mecixo
10.5.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Live E-commerce Market Size and Growth Rate Analysis (2019-2030)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Live E-commerce Market Size by Type
11.4 Middle East & Africa Live E-commerce Market Size by Application
11.5 Middle East & Africa Live E-commerce Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Market Competition by Manufacturers
12.1 Global Live E-commerce Market Revenue by Key Manufacturers (2020-2024)
12.2 Live E-commerce Competitive Landscape Analysis and Market Dynamic
12.2.1 Live E-commerce Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 Alibaba
13.1.1 Alibaba Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 Alibaba Live E-commerce Product Portfolio
13.1.3 Alibaba Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.2 Amazon
13.2.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Amazon Live E-commerce Product Portfolio
13.2.3 Amazon Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.3 Byte Dance
13.3.1 Byte Dance Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 Byte Dance Live E-commerce Product Portfolio
13.3.3 Byte Dance Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.4 Tencent
13.4.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Tencent Live E-commerce Product Portfolio
13.4.3 Tencent Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.5 Inly Media
13.5.1 Inly Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Inly Media Live E-commerce Product Portfolio
13.5.3 Inly Media Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.6 Kwai
13.6.1 Kwai Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Kwai Live E-commerce Product Portfolio
13.6.3 Kwai Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.7 Livby
13.7.1 Livby Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Livby Live E-commerce Product Portfolio
13.7.3 Livby Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.8 Mogu Inc.
13.8.1 Mogu Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Mogu Inc. Live E-commerce Product Portfolio
13.8.3 Mogu Inc. Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.9 Rocket Internet
13.9.1 Rocket Internet Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Rocket Internet Live E-commerce Product Portfolio
13.9.3 Rocket Internet Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.10 Sea Group
13.10.1 Sea Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Sea Group Live E-commerce Product Portfolio
13.10.3 Sea Group Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.11 Shoclef
13.11.1 Shoclef Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Shoclef Live E-commerce Product Portfolio
13.11.3 Shoclef Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.12 ShopShops
13.12.1 ShopShops Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 ShopShops Live E-commerce Product Portfolio
13.12.3 ShopShops Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.13 Shunwang
13.13.1 Shunwang Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 Shunwang Live E-commerce Product Portfolio
13.13.3 Shunwang Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.14 ST&SAT
13.14.1 ST&SAT Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 ST&SAT Live E-commerce Product Portfolio
13.14.3 ST&SAT Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.15 Streamlist
13.15.1 Streamlist Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.15.2 Streamlist Live E-commerce Product Portfolio
13.15.3 Streamlist Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.16 Gravy Live
13.16.1 Gravy Live Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.16.2 Gravy Live Live E-commerce Product Portfolio
13.16.3 Gravy Live Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.17 Wayfair Inc.
13.17.1 Wayfair Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.17.2 Wayfair Inc. Live E-commerce Product Portfolio
13.17.3 Wayfair Inc. Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
14 Industry Chain Analysis
14.1 Live E-commerce Industry Chain Analysis
14.2 Live E-commerce Industry Raw Material and Suppliers Analysis
14.2.1 Upstream Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Live E-commerce Typical Downstream Customers
14.4 Live E-commerce Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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