Research Summary
Licensed merchandise refers to products that bear the branding, logos, characters, or intellectual property of a specific brand, franchise, sports team, celebrity, or other licensed entity. These products are officially authorized and approved by the rights holder, typically through licensing agreements. Licensed merchandise spans a wide range of categories, including clothing, accessories, toys, collectibles, home decor, games, and more. It allows fans and consumers to show their support, loyalty, or affiliation with a particular brand or intellectual property. Licensed merchandise is often sought after by fans and collectors who want to express their admiration for a specific brand or franchise, and it serves as a way for the licensing entity to expand its reach, generate revenue, and strengthen its brand presence in the market. The popularity and demand for licensed merchandise have led to a robust industry with a vast array of products available for fans and consumers to enjoy.
According to DIResearch's in-depth investigation and research, the global Licensed Merchandise market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.
The major global manufacturers of Licensed Merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp, Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon（ViacomCBS）, Major League Baseball, Learfield IMG College, Sanrio, Sequential Brands Group, Hasbro, General Motors, National Basketball Association, Electrolux, National Football League, WarnerMedia, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, Stanley Black & Decker, The Hershey Company, PGA Tour, National Hockey League, Sunkist Growers, WWE etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.
This report studies the market size, price trends and future development prospects of Licensed Merchandise. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Licensed Merchandise market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Licensed Merchandise market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Licensed Merchandise industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Licensed Merchandise Include:
The Walt Disney Company
Meredith Corporation
PVH Corp
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon（ViacomCBS）
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
Stanley Black & Decker
The Hershey Company
PGA Tour
National Hockey League
Sunkist Growers
WWE
Licensed Merchandise Product Segment Include:
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Licensed Merchandise Product Application Include:
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Licensed Merchandise Industry PESTEL Analysis
Chapter 3: Global Licensed Merchandise Industry Porter’s Five Forces Analysis
Chapter 4: Global Licensed Merchandise Major Regional Market Size and Forecast Analysis
Chapter 5: Global Licensed Merchandise Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Passenger Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Licensed Merchandise Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
- 1 Licensed Merchandise Market Overview
- 1.1 Product Definition and Statistical Scope
- 1.2 Licensed Merchandise Product by Type
- 1.2.1 Apparels
- 1.2.2 Toys
- 1.2.3 Accessories
- 1.2.4 Home Decoration
- 1.2.5 Software/Video Games
- 1.2.6 Food and Beverage
- 1.2.7 Others
- 1.3 Licensed Merchandise Product by Application
- 1.3.1 Entertainment
- 1.3.2 Corporate Trademarks/Brand
- 1.3.3 Fashion
- 1.3.4 Sports
- 1.3.5 Others
- 1.4 Global Licensed Merchandise Market Size Analysis (2020-2032)
- 1.5 Licensed Merchandise Market Development Status and Trends
- 1.5.1 Licensed Merchandise Industry Development Status Analysis
- 1.5.2 Licensed Merchandise Industry Development Trends Analysis
- 2 Licensed Merchandise Market PESTEL Analysis
- 2.1 Political Factors Analysis
- 2.2 Economic Factors Analysis
- 2.3 Social Factors Analysis
- 2.4 Technological Factors Analysis
- 2.5 Environmental Factors Analysis
- 2.6 Legal Factors Analysis
- 3 Licensed Merchandise Market Porter's Five Forces Analysis
- 3.1 Competitive Rivalry
- 3.2 Threat of New Entrants
- 3.3 Bargaining Power of Suppliers
- 3.4 Bargaining Power of Buyers
- 3.5 Threat of Substitutes
- 4 Global Licensed Merchandise Market Analysis by Regions
- 4.1 Global Licensed Merchandise Overall Market: 2024 VS 2025 VS 2032
- 4.2 Global Licensed Merchandise Revenue and Forecast Analysis (2020-2032)
- 4.2.1 Global Licensed Merchandise Revenue and Market Share by Region (2020-2025)
- 4.2.2 Global Licensed Merchandise Revenue Forecast by Region (2026-2032)
- 5 Global Licensed Merchandise Market Size by Type and Application
- 5.1 Global Licensed Merchandise Market Size by Type (2020-2032)
- 5.2 Global Licensed Merchandise Market Size by Application (2020-2032)
- 6 North America
- 6.1 North America Licensed Merchandise Market Size and Growth Rate Analysis (2020-2032)
- 6.2 North America Key Manufacturers Analysis
- 6.3 North America Licensed Merchandise Market Size by Type
- 6.4 North America Licensed Merchandise Market Size by Application
- 6.5 North America Licensed Merchandise Market Size by Country
- 6.5.1 US
- 6.5.2 Canada
- 7 Europe
- 7.1 Europe Licensed Merchandise Market Size and Growth Rate Analysis (2020-2032)
- 7.2 Europe Key Manufacturers Analysis
- 7.3 Europe Licensed Merchandise Market Size by Type
- 7.4 Europe Licensed Merchandise Market Size by Application
- 7.5 Europe Licensed Merchandise Market Size by Country
- 7.5.1 Germany
- 7.5.2 France
- 7.5.3 United Kingdom
- 7.5.4 Italy
- 7.5.5 Spain
- 7.5.6 Benelux
- 8 China
- 8.1 China Licensed Merchandise Market Size and Growth Rate Analysis (2020-2032)
- 8.2 China Key Manufacturers Analysis
- 8.3 China Licensed Merchandise Market Size by Type
- 8.4 China Licensed Merchandise Market Size by Application
- 9 APAC (excl. China)
- 9.1 APAC (excl. China) Licensed Merchandise Market Size and Growth Rate Analysis (2020-2032)
- 9.2 APAC (excl. China) Key Manufacturers Analysis
- 9.3 APAC (excl. China) Licensed Merchandise Market Size by Type
- 9.4 APAC (excl. China) Licensed Merchandise Market Size by Application
- 9.5 APAC (excl. China) Licensed Merchandise Market Size by Country
- 9.5.1 Japan
- 9.5.2 South Korea
- 9.5.3 India
- 9.5.4 Australia
- 9.5.5 Southeast Asia
- 10 Latin America
- 10.1 Latin America Licensed Merchandise Market Size and Growth Rate Analysis (2020-2032)
- 10.2 Latin America Key Manufacturers Analysis
- 10.3 Latin America Licensed Merchandise Market Size by Type
- 10.4 Latin America Licensed Merchandise Market Size by Application
- 10.5 Latin America Licensed Merchandise Market Size by Country
- 10.5.1 Mexico
- 10.5.2 Brazil
- 11 Middle East & Africa
- 11.1 Middle East & Africa Licensed Merchandise Market Size and Growth Rate Analysis (2020-2032)
- 11.2 Middle East & Africa Key Manufacturers Analysis
- 11.3 Middle East & Africa Licensed Merchandise Market Size by Type
- 11.4 Middle East & Africa Licensed Merchandise Market Size by Application
- 11.5 Middle East & Africa Licensed Merchandise Market Size by Country
- 11.5.1 Saudi Arabia
- 11.5.2 South Africa
- 12 Competition by Manufacturers
- 12.1 Global Licensed Merchandise Market Revenue by Key Manufacturers (2021-2025)
- 12.2 Licensed Merchandise Competitive Landscape Analysis and Market Dynamic
- 12.2.1 Licensed Merchandise Competitive Landscape Analysis
- 12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
- 12.2.3 Market Dynamic
- 13 Key Companies Analysis
- 13.1 The Walt Disney Company
- 13.1.1 The Walt Disney Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.1.2 The Walt Disney Company Licensed Merchandise Product Portfolio
- 13.1.3 The Walt Disney Company Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.2 Meredith Corporation
- 13.2.1 Meredith Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.2.2 Meredith Corporation Licensed Merchandise Product Portfolio
- 13.2.3 Meredith Corporation Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.3 PVH Corp
- 13.3.1 PVH Corp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.3.2 PVH Corp Licensed Merchandise Product Portfolio
- 13.3.3 PVH Corp Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.4 Iconix Brand Group
- 13.4.1 Iconix Brand Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.4.2 Iconix Brand Group Licensed Merchandise Product Portfolio
- 13.4.3 Iconix Brand Group Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.5 Authentic Brands Group
- 13.5.1 Authentic Brands Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.5.2 Authentic Brands Group Licensed Merchandise Product Portfolio
- 13.5.3 Authentic Brands Group Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.6 Universal Brand Development
- 13.6.1 Universal Brand Development Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.6.2 Universal Brand Development Licensed Merchandise Product Portfolio
- 13.6.3 Universal Brand Development Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.7 Nickelodeon（ViacomCBS）
- 13.7.1 Nickelodeon（ViacomCBS） Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.7.2 Nickelodeon（ViacomCBS） Licensed Merchandise Product Portfolio
- 13.7.3 Nickelodeon（ViacomCBS） Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.8 Major League Baseball
- 13.8.1 Major League Baseball Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.8.2 Major League Baseball Licensed Merchandise Product Portfolio
- 13.8.3 Major League Baseball Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.9 Learfield IMG College
- 13.9.1 Learfield IMG College Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.9.2 Learfield IMG College Licensed Merchandise Product Portfolio
- 13.9.3 Learfield IMG College Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.10 Sanrio
- 13.10.1 Sanrio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.10.2 Sanrio Licensed Merchandise Product Portfolio
- 13.10.3 Sanrio Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.11 Sequential Brands Group
- 13.11.1 Sequential Brands Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.11.2 Sequential Brands Group Licensed Merchandise Product Portfolio
- 13.11.3 Sequential Brands Group Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.12 Hasbro
- 13.12.1 Hasbro Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.12.2 Hasbro Licensed Merchandise Product Portfolio
- 13.12.3 Hasbro Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.13 General Motors
- 13.13.1 General Motors Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.13.2 General Motors Licensed Merchandise Product Portfolio
- 13.13.3 General Motors Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.14 National Basketball Association
- 13.14.1 National Basketball Association Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.14.2 National Basketball Association Licensed Merchandise Product Portfolio
- 13.14.3 National Basketball Association Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.15 Electrolux
- 13.15.1 Electrolux Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.15.2 Electrolux Licensed Merchandise Product Portfolio
- 13.15.3 Electrolux Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.16 National Football League
- 13.16.1 National Football League Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.16.2 National Football League Licensed Merchandise Product Portfolio
- 13.16.3 National Football League Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.17 WarnerMedia
- 13.17.1 WarnerMedia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.17.2 WarnerMedia Licensed Merchandise Product Portfolio
- 13.17.3 WarnerMedia Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.18 The Pokémon Company International
- 13.18.1 The Pokémon Company International Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.18.2 The Pokémon Company International Licensed Merchandise Product Portfolio
- 13.18.3 The Pokémon Company International Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.19 Procter & Gamble
- 13.19.1 Procter & Gamble Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.19.2 Procter & Gamble Licensed Merchandise Product Portfolio
- 13.19.3 Procter & Gamble Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.20 Ferrari
- 13.20.1 Ferrari Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.20.2 Ferrari Licensed Merchandise Product Portfolio
- 13.20.3 Ferrari Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.21 Ralph Lauren
- 13.21.1 Ralph Lauren Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.21.2 Ralph Lauren Licensed Merchandise Product Portfolio
- 13.21.3 Ralph Lauren Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.22 Mattel
- 13.22.1 Mattel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.22.2 Mattel Licensed Merchandise Product Portfolio
- 13.22.3 Mattel Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.23 Ford Motor Company
- 13.23.1 Ford Motor Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.23.2 Ford Motor Company Licensed Merchandise Product Portfolio
- 13.23.3 Ford Motor Company Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.24 BBC Worldwide
- 13.24.1 BBC Worldwide Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.24.2 BBC Worldwide Licensed Merchandise Product Portfolio
- 13.24.3 BBC Worldwide Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.25 Stanley Black & Decker
- 13.25.1 Stanley Black & Decker Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.25.2 Stanley Black & Decker Licensed Merchandise Product Portfolio
- 13.25.3 Stanley Black & Decker Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.26 The Hershey Company
- 13.26.1 The Hershey Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.26.2 The Hershey Company Licensed Merchandise Product Portfolio
- 13.26.3 The Hershey Company Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.27 PGA Tour
- 13.27.1 PGA Tour Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.27.2 PGA Tour Licensed Merchandise Product Portfolio
- 13.27.3 PGA Tour Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.28 National Hockey League
- 13.28.1 National Hockey League Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.28.2 National Hockey League Licensed Merchandise Product Portfolio
- 13.28.3 National Hockey League Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.29 Sunkist Growers
- 13.29.1 Sunkist Growers Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.29.2 Sunkist Growers Licensed Merchandise Product Portfolio
- 13.29.3 Sunkist Growers Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 13.30 WWE
- 13.30.1 WWE Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
- 13.30.2 WWE Licensed Merchandise Product Portfolio
- 13.30.3 WWE Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2021-2025)
- 14 Industry Chain Analysis
- 14.1 Licensed Merchandise Industry Chain Analysis
- 14.2 Licensed Merchandise Industry Raw Material and Suppliers Analysis
- 14.2.1 Licensed Merchandise Key Raw Material Supply Analysis
- 14.2.2 Raw Material Suppliers and Contact Information
- 14.3 Licensed Merchandise Typical Downstream Customers
- 14.4 Licensed Merchandise Sales Channel Analysis
- 15 Research Findings and Conclusion
- 16 Methodology and Data Source
- 16.1 Methodology/Research Approach
- 16.2 Research Scope
- 16.3 Benchmarks and Assumptions
- 16.4 Date Source
- 16.4.1 Primary Sources
- 16.4.2 Secondary Sources
- 16.5 Data Cross Validation
- 16.6 Disclaimer
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