Global Licensed Merchandise Competitive Landscape Professional Research Report 2024

Global Licensed Merchandise Competitive Landscape Professional Research Report 2024



Research Summary

Licensed merchandise refers to products that bear the branding, logos, characters, or intellectual property of a specific brand, franchise, sports team, celebrity, or other licensed entity. These products are officially authorized and approved by the rights holder, typically through licensing agreements. Licensed merchandise spans a wide range of categories, including clothing, accessories, toys, collectibles, home decor, games, and more. It allows fans and consumers to show their support, loyalty, or affiliation with a particular brand or intellectual property. Licensed merchandise is often sought after by fans and collectors who want to express their admiration for a specific brand or franchise, and it serves as a way for the licensing entity to expand its reach, generate revenue, and strengthen its brand presence in the market. The popularity and demand for licensed merchandise have led to a robust industry with a vast array of products available for fans and consumers to enjoy.

According to DIResearch's in-depth investigation and research, the global Licensed Merchandise market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Licensed Merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp, Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon(ViacomCBS), Major League Baseball, Learfield IMG College, Sanrio, Sequential Brands Group, Hasbro, General Motors, National Basketball Association, Electrolux, National Football League, WarnerMedia, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, Stanley Black & Decker, The Hershey Company, PGA Tour, National Hockey League, Sunkist Growers, WWE etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Licensed Merchandise. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Licensed Merchandise market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Licensed Merchandise market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Licensed Merchandise industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Licensed Merchandise Include:

The Walt Disney Company

Meredith Corporation

PVH Corp

Iconix Brand Group

Authentic Brands Group

Universal Brand Development

Nickelodeon(ViacomCBS)

Major League Baseball

Learfield IMG College

Sanrio

Sequential Brands Group

Hasbro

General Motors

National Basketball Association

Electrolux

National Football League

WarnerMedia

The Pokémon Company International

Procter & Gamble

Ferrari

Ralph Lauren

Mattel

Ford Motor Company

BBC Worldwide

Stanley Black & Decker

The Hershey Company

PGA Tour

National Hockey League

Sunkist Growers

WWE

Licensed Merchandise Product Segment Include:

Apparels

Toys

Accessories

Home Decoration

Software/Video Games

Food and Beverage

Others

Licensed Merchandise Product Application Include:

Entertainment

Corporate Trademarks/Brand

Fashion

Sports

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Licensed Merchandise Industry PESTEL Analysis

Chapter 3: Global Licensed Merchandise Industry Porter’s Five Forces Analysis

Chapter 4: Global Licensed Merchandise Major Regional Market Size and Forecast Analysis

Chapter 5: Global Licensed Merchandise Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Licensed Merchandise Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Licensed Merchandise Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Licensed Merchandise Market Overview
1.1 Product Definition and Statistical Scope
1.2 Licensed Merchandise Product by Type
1.2.1 Global Licensed Merchandise Market Size by Type, 2023 VS 2024 VS 2030
1.2.2 Apparels
1.2.3 Toys
1.2.4 Accessories
1.2.5 Home Decoration
1.2.6 Software/Video Games
1.2.7 Food and Beverage
1.2.8 Others
1.3 Licensed Merchandise Product by Application
1.3.1 Global Licensed Merchandise Market Size by Application, 2023 VS 2024 VS 2030
1.3.2 Entertainment
1.3.3 Corporate Trademarks/Brand
1.3.4 Fashion
1.3.5 Sports
1.3.6 Others
1.4 Global Licensed Merchandise Market Revenue Analysis (2019-2030)
1.5 Licensed Merchandise Market Development Status and Trends
1.5.1 Licensed Merchandise Industry Development Status Analysis
1.5.2 Licensed Merchandise Industry Development Trends Analysis
2 Licensed Merchandise Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Licensed Merchandise Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Licensed Merchandise Market Analysis by Regions
4.1 Licensed Merchandise Overall Market: 2023 VS 2024 VS 2030
4.2 Global Licensed Merchandise Revenue and Forecast Analysis (2019-2030)
4.2.1 Global Licensed Merchandise Revenue and Market Share by Region (2019-2024)
4.2.2 Global Licensed Merchandise Revenue Forecast by Region (2025-2030)
5 Global Licensed Merchandise Market Size by Type and Application
5.1 Global Licensed Merchandise Market Size by Type
5.2 Global Licensed Merchandise Market Size by Application
6 North America
6.1 North America Licensed Merchandise Market Size and Growth Rate Analysis (2019-2030)
6.2 North America Key Manufacturers Analysis
6.3 North America Licensed Merchandise Market Size by Type
6.4 North America Licensed Merchandise Market Size by Application
6.5 North America Licensed Merchandise Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Licensed Merchandise Market Size and Growth Rate Analysis (2019-2030)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Licensed Merchandise Market Size by Type
7.4 Europe Licensed Merchandise Market Size by Application
7.5 Europe Licensed Merchandise Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Licensed Merchandise Market Size and Growth Rate Analysis (2019-2030)
8.2 China Key Manufacturers Analysis
8.3 China Licensed Merchandise Market Size by Type
8.4 China Licensed Merchandise Market Size by Application
9 APAC (excl. China)
9.1 APAC (excl. China) Licensed Merchandise Market Size and Growth Rate Analysis (2019-2030)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Licensed Merchandise Market Size by Type
9.4 APAC (excl. China) Licensed Merchandise Market Size by Application
9.5 APAC (excl. China) Licensed Merchandise Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Indonesia
9.5.6 Vietnam
9.5.7 Malaysia
9.5.8 Thailand
10 Latin America
10.1 Latin America Licensed Merchandise Market Size and Growth Rate Analysis (2019-2030)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Licensed Merchandise Market Size by Type
10.4 Latin America Licensed Merchandise Market Size by Application
10.5 Latin America Licensed Merchandise Market Size by Country
10.5.1 Mecixo
10.5.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Licensed Merchandise Market Size and Growth Rate Analysis (2019-2030)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Licensed Merchandise Market Size by Type
11.4 Middle East & Africa Licensed Merchandise Market Size by Application
11.5 Middle East & Africa Licensed Merchandise Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Market Competition by Manufacturers
12.1 Global Licensed Merchandise Market Revenue by Key Manufacturers (2020-2024)
12.2 Licensed Merchandise Competitive Landscape Analysis and Market Dynamic
12.2.1 Licensed Merchandise Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 The Walt Disney Company
13.1.1 The Walt Disney Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 The Walt Disney Company Licensed Merchandise Product Portfolio
13.1.3 The Walt Disney Company Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.2 Meredith Corporation
13.2.1 Meredith Corporation Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Meredith Corporation Licensed Merchandise Product Portfolio
13.2.3 Meredith Corporation Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.3 PVH Corp
13.3.1 PVH Corp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 PVH Corp Licensed Merchandise Product Portfolio
13.3.3 PVH Corp Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.4 Iconix Brand Group
13.4.1 Iconix Brand Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Iconix Brand Group Licensed Merchandise Product Portfolio
13.4.3 Iconix Brand Group Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.5 Authentic Brands Group
13.5.1 Authentic Brands Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Authentic Brands Group Licensed Merchandise Product Portfolio
13.5.3 Authentic Brands Group Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.6 Universal Brand Development
13.6.1 Universal Brand Development Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 Universal Brand Development Licensed Merchandise Product Portfolio
13.6.3 Universal Brand Development Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.7 Nickelodeon(ViacomCBS)
13.7.1 Nickelodeon(ViacomCBS) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Nickelodeon(ViacomCBS) Licensed Merchandise Product Portfolio
13.7.3 Nickelodeon(ViacomCBS) Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.8 Major League Baseball
13.8.1 Major League Baseball Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Major League Baseball Licensed Merchandise Product Portfolio
13.8.3 Major League Baseball Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.9 Learfield IMG College
13.9.1 Learfield IMG College Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Learfield IMG College Licensed Merchandise Product Portfolio
13.9.3 Learfield IMG College Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.10 Sanrio
13.10.1 Sanrio Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Sanrio Licensed Merchandise Product Portfolio
13.10.3 Sanrio Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.11 Sequential Brands Group
13.11.1 Sequential Brands Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Sequential Brands Group Licensed Merchandise Product Portfolio
13.11.3 Sequential Brands Group Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.12 Hasbro
13.12.1 Hasbro Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Hasbro Licensed Merchandise Product Portfolio
13.12.3 Hasbro Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.13 General Motors
13.13.1 General Motors Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 General Motors Licensed Merchandise Product Portfolio
13.13.3 General Motors Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.14 National Basketball Association
13.14.1 National Basketball Association Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.14.2 National Basketball Association Licensed Merchandise Product Portfolio
13.14.3 National Basketball Association Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.15 Electrolux
13.15.1 Electrolux Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.15.2 Electrolux Licensed Merchandise Product Portfolio
13.15.3 Electrolux Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.16 National Football League
13.16.1 National Football League Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.16.2 National Football League Licensed Merchandise Product Portfolio
13.16.3 National Football League Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.17 WarnerMedia
13.17.1 WarnerMedia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.17.2 WarnerMedia Licensed Merchandise Product Portfolio
13.17.3 WarnerMedia Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.18 The Pokémon Company International
13.18.1 The Pokémon Company International Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.18.2 The Pokémon Company International Licensed Merchandise Product Portfolio
13.18.3 The Pokémon Company International Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.19 Procter & Gamble
13.19.1 Procter & Gamble Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.19.2 Procter & Gamble Licensed Merchandise Product Portfolio
13.19.3 Procter & Gamble Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.20 Ferrari
13.20.1 Ferrari Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.20.2 Ferrari Licensed Merchandise Product Portfolio
13.20.3 Ferrari Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.21 Ralph Lauren
13.21.1 Ralph Lauren Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.21.2 Ralph Lauren Licensed Merchandise Product Portfolio
13.21.3 Ralph Lauren Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.22 Mattel
13.22.1 Mattel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.22.2 Mattel Licensed Merchandise Product Portfolio
13.22.3 Mattel Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.23 Ford Motor Company
13.23.1 Ford Motor Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.23.2 Ford Motor Company Licensed Merchandise Product Portfolio
13.23.3 Ford Motor Company Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.24 BBC Worldwide
13.24.1 BBC Worldwide Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.24.2 BBC Worldwide Licensed Merchandise Product Portfolio
13.24.3 BBC Worldwide Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.25 Stanley Black & Decker
13.25.1 Stanley Black & Decker Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.25.2 Stanley Black & Decker Licensed Merchandise Product Portfolio
13.25.3 Stanley Black & Decker Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.26 The Hershey Company
13.26.1 The Hershey Company Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.26.2 The Hershey Company Licensed Merchandise Product Portfolio
13.26.3 The Hershey Company Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.27 PGA Tour
13.27.1 PGA Tour Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.27.2 PGA Tour Licensed Merchandise Product Portfolio
13.27.3 PGA Tour Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.28 National Hockey League
13.28.1 National Hockey League Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.28.2 National Hockey League Licensed Merchandise Product Portfolio
13.28.3 National Hockey League Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.29 Sunkist Growers
13.29.1 Sunkist Growers Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.29.2 Sunkist Growers Licensed Merchandise Product Portfolio
13.29.3 Sunkist Growers Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
13.30 WWE
13.30.1 WWE Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.30.2 WWE Licensed Merchandise Product Portfolio
13.30.3 WWE Licensed Merchandise Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)
14 Industry Chain Analysis
14.1 Licensed Merchandise Industry Chain Analysis
14.2 Licensed Merchandise Industry Raw Material and Suppliers Analysis
14.2.1 Upstream Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Licensed Merchandise Typical Downstream Customers
14.4 Licensed Merchandise Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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