Global Household Wallpaper Competitive Landscape Professional Research Report 2025

Research Summary

Household wallpaper is a decorative wall covering used to enhance the visual appeal of interior spaces within a home. It comes in various patterns, textures, and colors, offering a versatile and customizable option for wall décor. Wallpaper is typically made from paper or vinyl and may feature adhesive backing for easy installation. Homeowners often use wallpaper to add personality, warmth, and style to rooms, transforming plain walls into focal points or creating specific atmospheres. Beyond aesthetics, modern wallpaper may also offer practical benefits, such as durability, washability, and resistance to fading. Whether used to create an accent wall, cover imperfections, or achieve a specific design theme, household wallpaper is a popular choice for those looking to elevate the aesthetics of their living spaces.

According to DIResearch's in-depth investigation and research, the global Household Wallpaper market size was valued at XX Million USD in 2024 and is projected to reach XX Million USD by 2032, with a CAGR of XX% (2025-2032). Notably, the China market has changed rapidly in the past few years. By 2024, China's market size is expected to be XX Million USD, representing approximately XX% of the global market share. By 2032, it is anticipated to grow further to XX Million USD, contributing XX% to the worldwide market share.

The major global  manufacturers of Household Wallpaper include Sangetsu Co., Ltd., Did Wallcoverings, A.S. Création, Lilycolor, Erismann, Lg Hausys, J.Josephson, Shin Han Wall Covering, Gaenari Wallpaper, Brewster Home Fashions, Graham & Brown, Grandeco Wallfashion, Marburg, F. Schumacher & Company, Vinil, York Wallpapers, Beitai Wallpaper, Wallife, Len-Tex Corporation, Palitra, Anysa, Walker Greenbank Group, Wellmax Wallcovering, Osborne & Little, Zhejiang Kexiang Wallpaper Manufacturing, Zambaiti Parati, Moscow Wallpaper Factory, Adawal etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Household Wallpaper. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Household Wallpaper market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Household Wallpaper market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Household Wallpaper industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Household Wallpaper Include:

Sangetsu Co., Ltd.

Did Wallcoverings

A.S. Création

Lilycolor

Erismann

Lg Hausys

J.Josephson

Shin Han Wall Covering

Gaenari Wallpaper

Brewster Home Fashions

Graham & Brown

Grandeco Wallfashion

Marburg

F. Schumacher & Company

Vinil

York Wallpapers

Beitai Wallpaper

Wallife

Len-Tex Corporation

Palitra

Anysa

Walker Greenbank Group

Wellmax Wallcovering

Osborne & Little

Zhejiang Kexiang Wallpaper Manufacturing

Zambaiti Parati

Moscow Wallpaper Factory

Adawal

Household Wallpaper Product Segment Include:

Pure Paper Type Wallpaper

Non-woven Wallpaper

Fiber Type Wallpaper

Household Wallpaper Product Application Include:

Entertainment Places

Office

Household

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Household Wallpaper Industry PESTEL Analysis

Chapter 3: Global Household Wallpaper Industry Porter’s Five Forces Analysis

Chapter 4: Global Household Wallpaper Major Regional Market Size (Revenue, Sales, Price) and Forecast Analysis

Chapter 5: Global Household Wallpaper Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Household Wallpaper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Household Wallpaper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Household Wallpaper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Household Wallpaper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Household Wallpaper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Household Wallpaper Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Household Wallpaper Competitive Analysis of Key Manufacturers (Sales, Revenue, Market Share, Price, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Sales, Revenue, Price and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


1 Hair Color Market Overview
1.1 Product Definition and Statistical Scope
1.2 Hair Color Product by Type
1.2.1 Permanent Hair Dye
1.2.2 Semi-Permanent Hair Dye
1.2.3 Temporary Hair Dye
1.3 Hair Color Product by Application
1.3.1 Home Use
1.3.2 Commercial Use
1.4 Global Hair Color Market Revenue and Sales Analysis
1.4.1 Global Hair Color Market Size Analysis (2020-2032)
1.4.2 Global Hair Color Market Sales Analysis (2020-2032)
1.4.3 Global Hair Color Market Sales Price Trend Analysis (2020-2032)
1.5 Hair Color Industry Trends and Innovation
1.5.1 Hair Color Industry Trends and Innovation
1.5.2 Hair Color Market Drivers and Challenges
2 Hair Color Market PESTEL Analysis
2.1 Political Factors Analysis
2.2 Economic Factors Analysis
2.3 Social Factors Analysis
2.4 Technological Factors Analysis
2.5 Environmental Factors Analysis
2.6 Legal Factors Analysis
3 Hair Color Market Porter's Five Forces Analysis
3.1 Competitive Rivalry
3.2 Threat of New Entrants
3.3 Bargaining Power of Suppliers
3.4 Bargaining Power of Buyers
3.5 Threat of Substitutes
4 Global Hair Color Market Analysis by Regions
4.1 Global Hair Color Overall Market: 2024 VS 2025 VS 2032
4.2 Global Hair Color Revenue and Forecast Analysis (2020-2032)
4.2.1 Global Hair Color Revenue and Market Share by Region (2020-2025)
4.2.2 Global Hair Color Revenue Forecast by Region (2026-2032)
4.3 Global Hair Color Sales and Forecast Analysis (2020-2032)
4.3.1 Global Hair Color Sales and Market Share by Region (2020-2025)
4.3.2 Global Hair Color Sales Forecast by Region (2026-2032)
4.4 Global Hair Color Sales Price Trend Analysis (2020-2032)
5 Global Hair Color Market Size by Type and Application
5.1 Global Hair Color Market Size by Type
5.1.1 Global Hair Color Revenue and Forecast Analysis by Type (2020-2032)
5.1.2 Global Hair Color Sales and Forecast Analysis by Type (2020-2032)
5.2 Global Hair Color Market Size by Application
5.2.1 Global Hair Color Revenue and Forecast Analysis by Application (2020-2032)
5.2.2 Global Hair Color Sales and Forecast Analysis by Application (2020-2032)
6 North America
6.1 North America Hair Color Market Size and Growth Rate Analysis (2020-2032)
6.2 North America Key Manufacturers Analysis
6.3 North America Hair Color Market Size by Type
6.3.1 North America Hair Color Sales by Type (2020-2032)
6.3.2 North America Hair Color Revenue by Type (2020-2032)
6.4 North America Hair Color Market Size by Application
6.4.1 North America Hair Color Sales by Application (2020-2032)
6.4.2 North America Hair Color Revenue by Application (2020-2032)
6.5 North America Hair Color Market Size by Country
6.5.1 US
6.5.2 Canada
7 Europe
7.1 Europe Hair Color Market Size and Growth Rate Analysis (2020-2032)
7.2 Europe Key Manufacturers Analysis
7.3 Europe Hair Color Market Size by Type
7.3.1 Europe Hair Color Sales by Type (2020-2032)
7.3.2 Europe Hair Color Revenue by Type (2020-2032)
7.4 Europe Hair Color Market Size by Application
7.4.1 Europe Hair Color Sales by Application (2020-2032)
7.4.2 Europe Hair Color Revenue by Application (2020-2032)
7.5 Europe Hair Color Market Size by Country
7.5.1 Germany
7.5.2 France
7.5.3 United Kingdom
7.5.4 Italy
7.5.5 Spain
7.5.6 Benelux
8 China
8.1 China Hair Color Market Size and Growth Rate Analysis (2020-2032)
8.2 China Key Manufacturers Analysis
8.3 China Hair Color Market Size by Type
8.3.1 China Hair Color Sales by Type (2020-2032)
8.3.2 China Hair Color Revenue by Type (2020-2032)
8.4 China Hair Color Market Size by Application
8.4.1 China Hair Color Sales by Application (2020-2032)
8.4.2 China Hair Color Revenue by Application (2020-2032)
9 APAC (excl. China)
9.1 APAC (excl. China) Hair Color Market Size and Growth Rate Analysis (2020-2032)
9.2 APAC (excl. China) Key Manufacturers Analysis
9.3 APAC (excl. China) Hair Color Market Size by Type
9.3.1 APAC (excl. China) Hair Color Sales by Type (2020-2032)
9.3.2 APAC (excl. China) Hair Color Revenue by Type (2020-2032)
9.4 APAC (excl. China) Hair Color Market Size by Application
9.4.1 APAC (excl. China) Hair Color Sales by Application (2020-2032)
9.4.2 APAC (excl. China) Hair Color Revenue by Application (2020-2032)
9.5 APAC (excl. China) Hair Color Market Size by Country
9.5.1 Japan
9.5.2 South Korea
9.5.3 India
9.5.4 Australia
9.5.5 Southeast Asia
10 Latin America
10.1 Latin America Hair Color Market Size and Growth Rate Analysis (2020-2032)
10.2 Latin America Key Manufacturers Analysis
10.3 Latin America Hair Color Market Size by Type
10.3.1 Latin America Hair Color Sales by Type (2020-2032)
10.3.2 Latin America Hair Color Revenue by Type (2020-2032)
10.4 Latin America Hair Color Market Size by Application
10.4.1 Latin America Hair Color Sales by Application (2020-2032)
10.4.2 Latin America Hair Color Revenue by Application (2020-2032)
10.5 Latin America Hair Color Market Size by Country
10.6 Latin America Hair Color Market Size by Country
10.6.1 Mexico
10.6.2 Brazil
11 Middle East & Africa
11.1 Middle East & Africa Hair Color Market Size and Growth Rate Analysis (2020-2032)
11.2 Middle East & Africa Key Manufacturers Analysis
11.3 Middle East & Africa Hair Color Market Size by Type
11.3.1 Middle East & Africa Hair Color Sales by Type (2020-2032)
11.3.2 Middle East & Africa Hair Color Revenue by Type (2020-2032)
11.4 Middle East & Africa Hair Color Market Size by Application
11.4.1 Middle East & Africa Hair Color Sales by Application (2020-2032)
11.4.2 Middle East & Africa Hair Color Revenue by Application (2020-2032)
11.5 Middle East Hair Color Market Size by Country
11.5.1 Saudi Arabia
11.5.2 South Africa
12 Competition by Manufacturers
12.1 Global Hair Color Market Sales, Revenue and Price by Key Manufacturers (2021-2025)
12.1.1 Global Hair Color Market Sales by Key Manufacturers (2021-2025)
12.1.2 Global Hair Color Market Revenue by Key Manufacturers (2021-2025)
12.1.3 Global Hair Color Average Sales Price by Manufacturers (2021-2025)
12.2 Hair Color Competitive Landscape Analysis and Market Dynamic
12.2.1 Hair Color Competitive Landscape Analysis
12.2.2 Global Key Manufacturers Headquarter Location and Key Area Sales
12.2.3 Market Dynamic
13 Key Companies Analysis
13.1 Henkel
13.1.1 Henkel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.1.2 Henkel Hair Color Product Portfolio
13.1.3 Henkel Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.2 Kao
13.2.1 Kao Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.2.2 Kao Hair Color Product Portfolio
13.2.3 Kao Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.3 L’Oréal
13.3.1 L’Oréal Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.3.2 L’Oréal Hair Color Product Portfolio
13.3.3 L’Oréal Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.4 Coty
13.4.1 Coty Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.4.2 Coty Hair Color Product Portfolio
13.4.3 Coty Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.5 Avon Products
13.5.1 Avon Products Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.5.2 Avon Products Hair Color Product Portfolio
13.5.3 Avon Products Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.6 HOYU
13.6.1 HOYU Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.6.2 HOYU Hair Color Product Portfolio
13.6.3 HOYU Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.7 Combe
13.7.1 Combe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.7.2 Combe Hair Color Product Portfolio
13.7.3 Combe Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.8 Conair
13.8.1 Conair Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.8.2 Conair Hair Color Product Portfolio
13.8.3 Conair Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.9 Estée Lauder
13.9.1 Estée Lauder Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.9.2 Estée Lauder Hair Color Product Portfolio
13.9.3 Estée Lauder Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.10 Revlon
13.10.1 Revlon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.10.2 Revlon Hair Color Product Portfolio
13.10.3 Revlon Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.11 Godrej
13.11.1 Godrej Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.11.2 Godrej Hair Color Product Portfolio
13.11.3 Godrej Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.12 Shiseido
13.12.1 Shiseido Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.12.2 Shiseido Hair Color Product Portfolio
13.12.3 Shiseido Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
13.13 World Hair Cosmetics (Asia)
13.13.1 World Hair Cosmetics (Asia) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)
13.13.2 World Hair Cosmetics (Asia) Hair Color Product Portfolio
13.13.3 World Hair Cosmetics (Asia) Hair Color Market Data Analysis (Revenue, Sales, Price, Gross Margin and Market Share) (2021-2025)
14 Industry Chain Analysis
14.1 Hair Color Industry Chain Analysis
14.2 Hair Color Industry Raw Material and Suppliers Analysis
14.2.1 Hair Color Key Raw Material Supply Analysis
14.2.2 Raw Material Suppliers and Contact Information
14.3 Hair Color Typical Downstream Customers
14.4 Hair Color Sales Channel Analysis
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology/Research Approach
16.2 Research Scope
16.3 Benchmarks and Assumptions
16.4 Date Source
16.4.1 Primary Sources
16.4.2 Secondary Sources
16.5 Data Cross Validation
16.6 Disclaimer

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